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Sales Techniques

Get Real

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Ditch the tricks and put puffery aside. According to sales expert Jacques Werth, honesty really is the best policy.
June 1, 1999 in Sales Techniques

Stop, Look and Listen

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Listen and learn
May 1, 1999 in Sales Techniques

Big Mistake

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Is your business too dependent on one big client?
August 1, 1998 in Sales Techniques

The Buying Game

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Not all pitches to retail buyers are created equal. Here's what you need to do to ensure your product is the one that generates attention--and sales.
June 1, 1998 in Sales Techniques

What's The Problem?

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Next time a customer cancels an order, find out what you did wrong -- and fix it!
April 1, 1998 in Sales Techniques

Basic Instincts

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Appeal to your customers' primary needs, and you're one step closer to closing the sale.
February 1, 1997 in Sales Techniques

Perfect Pitch

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Writing sales materials that sing
June 1, 1996 in Sales Techniques
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