Sales Techniques

Sales Techniques

Get Real

Ditch the tricks and put puffery aside. According to sales expert Jacques Werth, honesty really is the best policy.
Sales Techniques

Big Mistake

Is your business too dependent on one big client?
Sales Techniques

The Buying Game

Not all pitches to retail buyers are created equal. Here's what you need to do to ensure your product is the one that generates attention--and sales.
Sales Techniques

What's The Problem?

Next time a customer cancels an order, find out what you did wrong -- and fix it!
Sales Techniques

Basic Instincts

Appeal to your customers' primary needs, and you're one step closer to closing the sale.
Sales Techniques

Perfect Pitch

Writing sales materials that sing
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