It's important to put the right person in charge of your brand's online voice, so be sure to ask the right questions.
Social Media Articles and Videos
Industry analyst Jan Rezab said that a tide shift will occur about four months after Facebook offers users the opportunity to sell ads against their videos.
Making little changes to your posts, such as adding a description or hashtags, can bump up users' engagement with your brand. Give these tactics a try.
The social network's number of advertisers is up about 33 percent over last July.
Looking at Instagram followers per total sales, the newly public hamburger chain comes out far ahead of larger competitors on social media, according to Goldman Sachs.
Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.
In just five years social media has gone from an innovation in customer service to a requirement. Not every company is getting it right.
Entitled #SpeakBeautiful, the multi-tiered campaign will aim to incite a domino effect of positivity.
The popular pinboard photo-sharing social network is reportedly in talks to raise another $500 million in venture capital.
It is easy for an employee to take business away from your company through social media. You need to protect yourself.
Here's a road map for planning for social success with your outreach strategy.
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