Social Media
The 10 Ds of Creating a Social Media Use Policy
BY Mikal E. Belicove
Every business needs a social media use policy, and here's how to create one.
Software for Social Media Junkies
BY Michelle V. Rafter
Because it's hard to stay off Facebook with willpower alone.
Emerging Social Media Sites to Attract Users
BY Mikal E. Belicove
As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
New Tools Make it Easier to Build a Facebook Fan Page
BY Gwen Moran
ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
IFC's Five Rules for Romancing Geeks
BY Shira Lazar
When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012
BY Shira Lazar
From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
Play Video How to Turn Tweets Into Customers (Video)
BY Colleen DeBaise
Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
How Small-Business Owners Can Cast a Social Safety Net
BY Starr Hall
We look at six tools that can help protect your company's social-media contacts and content.
How Dwolla is Building Its Brand by Giving Away Cash
BY Shira Lazar
Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
See How Fozzie the Bear Helped Viddy Build Social Media Buzz
BY Shira Lazar
New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
See What Attracts People to Your Business's Facebook Page
BY Mikal E. Belicove
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
The Holidays' Most Unique Big Business Social Media Campaigns
BY Shira Lazar
When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
How to Increase Social Sharing to Generate More Leads
BY Ann Handley
Everything you need to know about generating leads you learned in kindergarten.
Social Networking Lessons of 2011
BY Gail Goodman
What social-media fans taught small businesses about marketing.
How Orabrush Cleaned Up On YouTube
BY Shira Lazar
Here's how one small business turned hygiene products into social media gold.
How to Use Social Media for Research and Development
BY Jason Falls and Erik Deckers
Consider this advice for getting customer feedback over Facebook and Twitter.
How Gowalla's Deal with Facebook Affects You
BY Mikal E. Belicove
Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Understanding the Value of a Facebook Fan
BY Mikal E. Belicove
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Play Video A Fashion Startup Goes Viral (Video)
BY Colleen DeBaise
Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Why Your Small Business Should Hangout on Google+
BY Shira Lazar
Here are three ways your business can best utilize the latest social network.
Why Your Small Business's Google+ Efforts Must Be Unique and Visual
BY Shira Lazar
Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Six Steps for Dealing with Social Media Detractors
BY Jason Falls and Erik Deckers
Consider this advice for handling upset customers with grace, humor and honesty.
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
BY Shira Lazar
The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
More Small Businesses Extol the Benefits of Social Media
BY Mikal E. Belicove
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Viewpoint: Why Google+ Pages Isn't Good for Business
BY Mikal E. Belicove
Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
How to Create a Social Media Marketing Schedule
BY John D. Leavy
It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.Ads by Google
60 Second Solutions
How to Go Mobile on a Budget
Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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