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Social Media

The 10 Ds of Creating a Social Media Use Policy

The 10 Ds of Creating a Social Media Use Policy

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Every business needs a social media use policy, and here's how to create one.
January 24, 2012 in Social Media
Software for Social Media Junkies

Software for Social Media Junkies

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Because it's hard to stay off Facebook with willpower alone.
January 21, 2012 in Social Media
Emerging Social Media Sites to Attract Users

Emerging Social Media Sites to Attract Users

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As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
January 16, 2012 in Social Media
New Tools Make it Easier to Build a Facebook Fan Page

New Tools Make it Easier to Build a Facebook Fan Page

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ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
January 11, 2012 in Social Media
IFC's Five Rules for Romancing Geeks

IFC's Five Rules for Romancing Geeks

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When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
January 10, 2012 in Social Media
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

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From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
January 4, 2012 in Social Media
How to Turn Tweets Into CustomersPlay Video

How to Turn Tweets Into Customers (Video)

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Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
January 3, 2012 in Social Media
How Small-Business Owners Can Cast a Social Safety Net

How Small-Business Owners Can Cast a Social Safety Net

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We look at six tools that can help protect your company's social-media contacts and content.
December 30, 2011 in Social Media
How Dwolla is Building Its Brand by Giving Away Cash

How Dwolla is Building Its Brand by Giving Away Cash

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Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
December 29, 2011 in Social Media
See How Fozzie the Bear Helped Viddy Build Social Media Buzz

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

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New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
December 22, 2011 in Social Media
See What Attracts People to Your Business's Facebook Page

See What Attracts People to Your Business's Facebook Page

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Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
December 21, 2011 in Social Media
The Holidays' Most Unique Big Business Social Media Campaigns

The Holidays' Most Unique Big Business Social Media Campaigns

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When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
December 13, 2011 in Social Media
How to Increase Social Sharing to Generate More Leads

How to Increase Social Sharing to Generate More Leads

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Everything you need to know about generating leads you learned in kindergarten.
December 12, 2011 in Social Media
Social Networking Lessons of 2011

Social Networking Lessons of 2011

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What social-media fans taught small businesses about marketing.
December 9, 2011 in Social Media
How Orabrush Cleaned Up On YouTube

How Orabrush Cleaned Up On YouTube

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Here's how one small business turned hygiene products into social media gold.
December 7, 2011 in Social Media
How to Use Social Media for Research and Development

How to Use Social Media for Research and Development

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Consider this advice for getting customer feedback over Facebook and Twitter.
December 7, 2011 in Social Media
How Gowalla's Deal with Facebook Affects You

How Gowalla's Deal with Facebook Affects You

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Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
December 6, 2011 in Social Media
Understanding the Value of a Facebook Fan

Understanding the Value of a Facebook Fan

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Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
November 30, 2011 in Social Media
A Fashion Startup Goes ViralPlay Video

A Fashion Startup Goes Viral (Video)

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Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
November 30, 2011 in Social Media
Why Your Small Business Should Hangout on Google+

Why Your Small Business Should Hangout on Google+

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Here are three ways your business can best utilize the latest social network.
November 29, 2011 in Social Media
Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

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Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
November 23, 2011 in Social Media
Six Steps for Dealing with Social Media Detractors

Six Steps for Dealing with Social Media Detractors

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Consider this advice for handling upset customers with grace, humor and honesty.
November 23, 2011 in Social Media
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

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The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
November 18, 2011 in Social Media
More Small Businesses Extol the Benefits of Social Media

More Small Businesses Extol the Benefits of Social Media

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Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
November 17, 2011 in Social Media
Viewpoint: Why Google+ Pages Isn't Good for Business

Viewpoint: Why Google+ Pages Isn't Good for Business

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Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
November 15, 2011 in Social Media
How to Create a Social Media Marketing Schedule

How to Create a Social Media Marketing Schedule

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It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
November 11, 2011 in Social Media
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60 Second Solutions

How to Go Mobile on a Budget

How to Go Mobile on a Budget

Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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