Social Media
Why Savvy Businesses Field Customer Questions on Twitter
BY Mikal E. Belicove
The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.Play Video YouTube Star iJustine on How She Amassed Millions of Viewers (Video)
BY Bryan Elliott
The video maven talks about building her loyal community of online viewers. Groupon By the Numbers: From Startup to IPO
BY Mikal E. Belicove
The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering. A 24-Hour Social Media Marketing Plan for Your Startup
BY Jonathan Blum
It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry. Five Dos and Don'ts for Businesses on 'Empire Avenue'
BY Mikal E. Belicove
Consider these tips if you're thinking about taking your business public on this social networking site.Play Video YouTube Star iJustine on Ashton Kutcher and the Social-Media Business (Video)
BY Bryan Elliott
The online video maven talks about whom she admires most and how the social web is changing the world. Five Ways to Use Twitter for Marketing That You Might Not Know About
BY Starr Hall
With a little strategy, Twitter can boost your connections and website traffic. How Small Companies Are Marketing Through Facebook
BY Jason Ankeny
Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.Play Video John Jantsch on Building Better Relationships, Faster, Using Social Media (Video)
BY Bryan Elliott
The business author talks about following up with people you want to connect with on social media.Play Video John Jantsch on Using a Personal Approach With High-Tech Tools (Video)
BY Bryan Elliott
Jantsch talks about the importance of good strategy when testing new marketing tactics. Pete Cashmore: Five to Follow on Twitter for Tech News and Trends
BY Jason Fell
In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information. Skype: From Startup to $8.5B in Eight Years
BY Jason Fell
How the internet calling service went from an idea to a multibillion-dollar acquisition in less than a decade. Why Social Isn't Helping Online Retailers Find Customers
BY Mikal E. Belicove
Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition. IWearYourShirt Puts a Social Twist on Product Placement
BY Diana Ransom
How a 20-something entrepreneur gives businesses of all sizes a star turn. How Fast-Growing Companies Use Social-Media Marketing
BY Diana Ransom
Here's a sampling of how growth-minded businesses use social media to ring in sales. Five Facebook Developments for Businesses
BY Mikal E. Belicove
From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers. Why You Should Optimize Your Social Media Presence
BY Mikal E. Belicove
Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.The Top Six YouTube Sins (and How to Fix Them)
BY Keir Thomas
If you promote your business via video, don't keep making these mistakes.Funny or Die: 10 Essential Tweets
BY Kara Ohngren
CEO Dick Glover follows a healthy mix of comedy, tech, business and sports feeds. Beware the Bitter Twitter
BY Ericka Chickowski
Here are some dos and don'ts in using social networks for communicating. FourSquare for Small Business: A Primer
BY Jonathan Blum
Does your business need a mayor? Probably not, but knowing the tricks of this hot social media tool can definitely pay off.Ads by Google
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Using Apps to Connect with Employees
It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
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