Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.
Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
News and Trends
With a string of recent acquisitions and a bid for more, CEO Marissa Mayer is turning Yahoo into a diversified media company.
Some business owners are expressing anger and confusion over the site's system for filtering reviews.
Read about the growing interest in the Israel-based Waze, the problems with Twitter's two-step authentication process, Flickr's website malfunction and more social-media news.
Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Antonio Neves about where she thinks the industry is going and why.
Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
How you can make a company page that generates leads, sales and traffic back to your website.
The 'Pin It' button will also be available over mobile apps, the popular social network says.
The blogging platform's 26-year-old founder, David Karp, will stay on as chief executive.
Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
Cash Flow & Money Management
In starting up, paying top dollar for the biggest and best tools, gadgets and the like could cost you even more in the long run. Instead, you should think smarter, not bigger.
When it comes to social media, men tend to spend more time on some sites, women on others.
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