Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
DIY web platform helps clear up possible identity mix-ups online that could cost you business or your reputation.
Why you should embrace negative comments online and how to do it right.
The Sesame Street character became a social media sensation this week. Here's what entrepreneurs need to learn from the 8-foot-tall yellow bird.
Apps & Software
No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
LinkedIn isn't just for networking. Here's how it can drive more traffic to your website than Facebook and Twitter.
How to take advantage of larger images and other design changes to draw more attention to your business.
When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Three lessons from the successes and missteps of the world's largest social network.
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