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Social Media

How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans

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Follow these tips to keep your audience coming back for more.
November 14, 2013 in Social Media
How to Handle Negative Online Reviews

How to Handle Negative Online Reviews

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Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
November 14, 2013 in Social Media
Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

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A new study unlocks the secrets to what's most shared on the popular social network.
November 13, 2013 in Social Media
Twitter Creates Custom Timelines

Twitter Creates Custom Timelines

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New feature allows users and brands to create specific timelines around topics of their choosing.
November 13, 2013 in Social Media
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

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For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
November 12, 2013 in Social Media
Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'

Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'

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During a recent reddit AMA, Jeremy Stoppelman fielded questions from business owners about the site's alleged poor practices.
November 12, 2013 in Social Media
What You Need to Do on LinkedIn, Even if You're Not Looking for a Job (Infographic)

What You Need to Do on LinkedIn, Even if You're Not Looking for a Job (Infographic)

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Think you don’t need to update your LinkedIn because you have a job? Think again. Check out 'LinkedIn Queen' Eve Mayer’s tips to revamp your profile.
November 8, 2013 in Social Media
Twitter IPO Deserves the Hype, If Not the Investment

Twitter IPO Deserves the Hype, If Not the Investment

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Twitter is the poster child for entrepreneurial determination and free-market opportunities. Believe that hype.
November 7, 2013 in Social Media
How to Customize Your YouTube Channel

How to Customize Your YouTube Channel

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You don't want your YouTube channel to look barren and boring -- these tips will help you add elements to make it your own.
November 7, 2013 in Social Media
7 Super Tips for Creating Powerful Infographics

7 Super Tips for Creating Powerful Infographics

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Follow these steps for creating knockout infographics that can give your marketing a visual flair.
November 7, 2013 in Social Media
5 Tips to Master Pinterest for Business

5 Tips to Master Pinterest for Business

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How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
November 6, 2013 in Social Media
Justin Bieber Gets a Case of Startup Fever

Justin Bieber Gets a Case of Startup Fever

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The 19-year-old pop star reportedly led a $1.1 million seed round for a new social network called Shots of Me.
November 5, 2013 in Social Media
This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

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What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
November 2, 2013 in Social Media
Reviewers Compare Yelp to a 'Slave Ship' in Ridiculous Class-Action Lawsuit

Reviewers Compare Yelp to a 'Slave Ship' in Ridiculous Class-Action Lawsuit

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Yelpers argue that their lack of payment for reviews is exploitative unpaid labor, comparing practices to a 'galley slave ship.'
October 30, 2013 in Social Media
The Best Way to Land a Job in Social Media? Just Dive In.

The Best Way to Land a Job in Social Media? Just Dive In.

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Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
October 30, 2013 in Social Media
Questions You Need to Consider Before Retweeting Anything on Twitter

Questions You Need to Consider Before Retweeting Anything on Twitter

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How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
October 30, 2013 in Social Media
Is Facebook Really a Failure to Marketers?

Is Facebook Really a Failure to Marketers?

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Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
October 30, 2013 in Social Media
Google+ Gets Big, New Upgrades for Hangouts and Photos

Google+ Gets Big, New Upgrades for Hangouts and Photos

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Google rolls out a handful of new features to make using its social network easier.
October 30, 2013 in Social Media

President Obama's Twitter Links Hacked

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President Obama's Twitter links were compromised on Monday in an apparent attack by the Syrian Electronic Army.
October 29, 2013 in Social Media
How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

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From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here’s what you can learn.
October 25, 2013 in Social Media
What Twitter's New Scheduled Tweets Mean for Marketing Your Business

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

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Here are four effective tips for using the social network's new feature to your startup's advantage.
October 25, 2013 in Social Media
Heads Up Music Lovers: YouTube to Create Streaming Music Service

Heads Up Music Lovers: YouTube to Create Streaming Music Service

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With free on-demand mobile streaming and its own offline mode, YouTube could put Spotify on the defensive.
October 24, 2013 in Social Media
How Social Media Really Affects Spending (Infographic)

How Social Media Really Affects Spending (Infographic)

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How to get customers to go from 'Friending' to Spending.
October 24, 2013 in Social Media
Social Media for Small Business: Choose Wisely, Then Execute

Social Media for Small Business: Choose Wisely, Then Execute

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Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
October 23, 2013 in Social Media
With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

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The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.
October 22, 2013 in Social Media
3 Big Milestones in the Development of Twitter 'Language'

3 Big Milestones in the Development of Twitter 'Language'

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The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.
October 20, 2013 in Social Media
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