Starting a Business

Marketers, Meet Your Future Customers
Finding Customers

Marketers, Meet Your Future Customers

Young consumers and Latinos are fueling the economic recovery.
Work/Life Balance

Rearview Mirror Lessons

4 things I wish I'd known before starting my business
Self-Assessment

Is Your Side Biz Ready for Full-Time Focus?

Make certain you've considered all the angles before quitting your day job.
Success Stories

The Way Back Machine: Nostalgia Sells

Gareb Shamus turned his love of comic books and video games into a leading role in a multimillion-dollar industry.
Plan for Repeat Business
Finding Customers

Plan for Repeat Business

A loyal customer base is key to building a successful startup.
Success Stories

Inspired by Design

Entrepreneur Cecile Hardy's NOLA Couture reflects the culture and character of her home town--New Orleans.
Home Based Ideas

Flip-Flops, Sandals, Heels: Oh, My!

3 women who love shoes make a living designing and selling their own creations.
Growth Strategies

Bridging the Gap Between Passion and Profits

You love what you do, but you'll need more than that if you want to take your business to the next level.
Startup Financing

Document Your Successes

Highlight previous success to make yourself a better candidate for a loan.
Guerrilla Marketing

How to Pull Off a Guerrilla Marketing Campaign

It requires creativity, flexibility and a willingness to take a little risk
Your Business Plan

Is Your Business Plan On Track?

Tips to help track and tweak your business plan beyond the startup phase
You Can Choose Success
Self-Assessment

You Can Choose Success

Don't get distracted when your competition thrives.
Boomers Lead the Way With Business Startups
Starting a Business

Boomers Lead the Way With Business Startups

Entrepreneurs in their 50s and 60s are becoming business owners faster than any other group.
Success Stories

Enron: A Hot Ticket, Again

Playwright Lucy Prebble talks about her hit play Enron--and the infamous company that inspired it.
Business Ideas

Strokes of Genius

Five brilliant ideas, from a notepad you can use in the shower to a customizable wine-bottle label
Online Marketing

Be a Follower

Must-add tweeps to any business owner's Twitter feed
Success Stories

What's Your Problem?

Figure out what's bugging your classmates and you just might discover a business idea.
Building a Website

Coolness Has its Price

Seven reasons to avoid using Flash on your website
Business Ideas

Real Man of Genius

Matt Moman had fake limes, actual beer and a flash of inspiration.
Success Stories

A Parking Business Gets Stuck in Park

One entrepreneur's plan to publish parking guides detours to success when she leverages existing assets.
Success Stories

Toward Greener, Safer Roads

A company that analyzes driver behavior gets millions in investment to help it travel further.
Knowledgewebb is Power
Success Stories

Knowledgewebb is Power

A site that teaches people new to the job front not to sweat the tech
Startup Financing

The Post-Banking Loan

Factoring--an expensive way to get cash fast--is on the rise. But before you take the money, take a hard look at the deal.
Success Stories

Reanimators

Creepy and Eerie, the graphic 1960s horror comic books, were deader than dead--until the Braun twins came along.
Startup Basics

The Smell of Success

Figuring out where to save and how to bootstrap can mean the difference between the sweet smell of success and the bitter whiff of defeat.
Success Stories

A New Chapter

A rescued bookstore provides a training ground for people with autism.
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