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Pointers for a Publisher Planning to Launch an Online Magazine

Poised to enter the business? Here's what you need to know before you make the leap.

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.

Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'

Businesses don't have the right to pre-existing good reviews, the court said.

Keeping It Classy: Spirit Airlines Uses Nude Celeb Pic Scandal to Sell Tickets

When life gives you leaked naked celeb selfies, go low and bare cheap fares. At least that's what Spirit Airlines did.

These 4 Keyword Research Tools Will Make Your Job Easier

One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.

The Creator of the World's First Pop-Up Ad Apologizes for Everything

The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about what’s required of them in the age of the Internet.

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.

3 Steps to Improve Your Ad's Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.

Vote Now to Help Us Pick Our 'Emerging Entrepreneur of 2014'

Our finalists have created everything from the world's first Twitter-based advertising agency to a toy startup that purports to be the 'Netflix for Legos.'

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.

Why Domino's Latest Ad Was a Smart, If Unintentional, Marketing Play

Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.

How to Grow Your Daily Deals Site Customer Base

Attracting customers is critical to the success of your online coupon or daily deal website. Here's how to attract traffic and build a following.

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.

Dr. Oz Gets Grilled for Endorsing 'Miracle' Weight-Loss Products

The TV host acknowledged that his backing of these products have 'provided fodder for unscrupulous advertisers.'

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