Persuasion requires the ability to alter not just action but attitude.
'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Balmain, the social-media-savvy French fashion house, brings together iconic supermodels of the '90s in its latest push.
The campaign, shot by fashion photographer Steven Klein, features the tagline, 'Commit to something.'
The messaging startup will make it easier to buy and target ads.
Garish ads starring Dr. Jonathan Zizmor offering acne anecdotes, laser peels and tattoo removal procedures will be no more.
When your toddler is constantly squealing, "YouTube! YouTube!" you know that times are changing monumentally.
Ready To Launch
Springleap, which won a recent Techstars pitch night, aims to provides companies with actionable advice from its paid network of marketing and advertising professionals. As it struggles to gain traction, its founder looks forward to a new seed round.
Key industry executives weigh in on what trends will shape the mobile marketing landscape in 2016.
Consumers are hooked to social media like never before. That's where you need to reach them.
'We don't need to grow brand awareness domestically any more,' according to the company's CMO.
A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Now that the much-anticipated Instagram ads are here, it's time to use them wisely.
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