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How to Distribute Your Marketing Budget Between SEO and PPC
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
The Battle for Customer Attention Starts With a Company's Culture
A culture of content -- not a culture of selling -- is the focus that will win you success.
5 of the Most Controversial Ads in Recent History
From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
5 Things Mad Men Taught Us About Leadership
The long-running drama imparts lessons we can use today.
At the NewFronts, 34 Digital Media Giants Divulge Plans for the Future of Online Video
From YouTube to Yahoo to Buzzfeed and beyond, here's what's on the programmatic tap for 2015.
5 Exploding Niches Within Tech
From education to the environment, startups are seeking to dominate these hot fields.
How Consumer Insights Can Turbo Charge Your Brand's Marketing
To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
25 Signs You Need Help Marketing
The less a person knows about marketing, the easier it is to underestimate it's potential to grow the business.
Why This Ad Agency Makes Every New Hire Climb Mount Fuji
This company takes team building to a whole new level – literally.
The Most Memorable Ad Campaigns Share These 3 Elements
Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Twitter's Stock Falls on Weak Demand for Direct Response Ads
User growth also was slower than hoped for.
YouTube to Fund Premium Content and Signs a Film Deal
The goal is for the video-sharing site to secure higher quality advertising.
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs
You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
Kim Lachance Shandrow
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