News and Articles About Advertising
Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
As visual creatures, people are swayed by a watching a professional make a case on the small screen.
Take these fast, easy steps to keep your mug out of Google ads.
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Get the word out about your services with these eight marketing tactics that are sure to bring in the business.
Digitally-minded startups are taking to TV to raise their profiles and reach new users.
Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
Roughly one year after trumpeting a merger that could have created the biggest ad agency on the planet, Omnicom and Publicis are right back where they started.
Get this: An innovative billboard from a university in Peru cleans the air around it. Yup.
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Your business will stand out with these tips for naming a new venture.
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Oral health company Orabrush shares its strategy behind creating viral online videos.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Find out how to tell your story to attract more customers to your franchise or small business.
Taking a page from Netflix, Amazon and Hulu, Yahoo is reportedly entering the content production arena.
To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
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