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News and Articles About Advertising
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
5 Lessons From Mostly Safe Super Bowl Ads
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
Marketing Magic: Monopoly Maker Hides Real Money in Game's Special Edition
For its 80th anniversary, 80 winners will find real cash when they buy the board game in France.
3 Keys to Developing a Video Strategy
Entrepreneurs who desire a marketing strategy that's cutting-edge need to get the cameras involved.
The 10 Most Talked-About Super Bowl Commercials of 2015
Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Here Are the Best Months, Days and Times to Publish YouTube Videos
Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
For Native Advertising, The Best Is Yet to Come
After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
How 'Micro Marketing' Can Create Macro Results for Your Brand
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Like Twitter, Facebook's Super Bowl Game Plan to Include Ads Sold in Real Time
New technology developed by Facebook will enable marketers to deploy content regarding events as they unfold.
5 Secrets to Succeed at Video Advertising
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Breeding Puppies to Blow Up Kittens
The more we try not to offend in marketing, the more people we encounter who find offense to everything.
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands
The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
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