Advertising

3 Ways to Use the Power of Persuasion in Your Marketing
Data-Driven Marketing

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
Laura Entis
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
Data-Driven Marketing

A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers

'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'
Laura Entis
If You Want to Do Great Things, Take the Time to Educate Yourself
Small Business - Big Impact

If You Want to Do Great Things, Take the Time to Educate Yourself

Jordan Zimmerman of Zimmerman Advertising on what it takes to follow your dreams.
Tracy Byrnes
This Luxury Brand's New Ad Campaign Illuminates a Time-Honored Marketing Truth
Fashion

This Luxury Brand's New Ad Campaign Illuminates a Time-Honored Marketing Truth

Balmain, the social-media-savvy French fashion house, brings together iconic supermodels of the '90s in its latest push.
Geoff Weiss
With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?
Data-Driven Marketing

With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?

The campaign, shot by fashion photographer Steven Klein, features the tagline, 'Commit to something.'
Geoff Weiss
Snapchat Has a Plan to Supercharge Its Lackluster Ad Business
Snapchat

Snapchat Has a Plan to Supercharge Its Lackluster Ad Business

The messaging startup will make it easier to buy and target ads.
Kif Leswing
New York City Dermatologist Who Pioneered Subway Advertising Has Shuttered His Practice
Data-Driven Marketing

New York City Dermatologist Who Pioneered Subway Advertising Has Shuttered His Practice

Garish ads starring Dr. Jonathan Zizmor offering acne anecdotes, laser peels and tattoo removal procedures will be no more.
Geoff Weiss
3 Marketing Lessons I Learned From My Digitally Native Kids
Data-Driven Marketing

3 Marketing Lessons I Learned From My Digitally Native Kids

When your toddler is constantly squealing, "YouTube! YouTube!" you know that times are changing monumentally.
Sean Foster
This Startup Aims to Save Brands From Marketing Disasters
Ready To Launch

This Startup Aims to Save Brands From Marketing Disasters

Springleap, which won a recent Techstars pitch night, aims to provides companies with actionable advice from its paid network of marketing and advertising professionals. As it struggles to gain traction, its founder looks forward to a new seed round.
Laura Entis
What's Next in Mobile Advertising? 6 Trends for the New Year.
Data-Driven Marketing

What's Next in Mobile Advertising? 6 Trends for the New Year.

Key industry executives weigh in on what trends will shape the mobile marketing landscape in 2016.
Carly Okyle
Want a Sales Boost in 2016? Don't Ignore This Trend.
Sales

Want a Sales Boost in 2016? Don't Ignore This Trend.

Consumers are hooked to social media like never before. That's where you need to reach them.
Tracy Byrnes
After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl
Data-Driven Marketing

After a Decade of Headline-Grabbing Ads, GoDaddy Is Quitting the Super Bowl

'We don't need to grow brand awareness domestically any more,' according to the company's CMO.
Geoff Weiss
Building a Can't-Miss Video Advertising Campaign for 2016
Data-Driven Marketing

Building a Can't-Miss Video Advertising Campaign for 2016

A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
Jason Parks
4 Ways to Integrate Instagram Ads Into Your Marketing
Data-Driven Marketing

4 Ways to Integrate Instagram Ads Into Your Marketing

Now that the much-anticipated Instagram ads are here, it's time to use them wisely.
Mike Templeman