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3 Inexpensive or Even Free Ways to Forge Your Business Web Presence
Pizza parlors? Radio stations? Many businesses 'invisible online' are overlooking free ways to claim what's already theirs.
7 Ways to Turbocharge AdWords for Optimal Performance
From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers
Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
10 Ways to Optimize Your Retargeting Strategies
Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.
With an Empathy Button, Facebook Will Be Even More Valuable to Advertisers
It will add to the vast trove of information the social network already knows about us, giving the company greater insight into what makes us tick.
7 Essential Tools Every Startup Can Afford
It's a rare business that launches with all the money it needs. Happily, you can get by with just what you have.
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Facebook Just Gave Small Businesses a Bunch of New Tools
Pages is getting a mobile overhaul in an effort to better tailor how users interact with the companies on the site. It also potentially means more ad sales for the social giant.
How to Survive in the War on Mobile Ad Blocking
This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.
4 Mistakes You're Probably Making With YouTube Advertising
There are actually plenty of great traffic- and conversion-generating opportunities to be found on the popular video service. The problem is you.
Chipotle Hit With Lawsuit Over GMO-Free Menu Claims
A California woman has accused the burrito chain of false advertising.
8 Ways to Do Big-Time Marketing Without Spending a Fortune
When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Social Media Marketing
The 7 Secrets to the Most Effective Social-Media Campaigns
Here is a list of simple, actionable tips that drive successful social-media ads.
KFC Doubles Down on a Dumb Ad Campaign
KFC believes that a negative response equates to a good response. No wonder the chain is struggling.
Business Lesson from the Success of the 'Fast and Furious' Franchise
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