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News and Articles About Advertising
Google in Initial Talks to Buy Indian Startup
Bangalore-based startup InMobi helps companies target phones and mobile devices in their advertising.
Apple Will Constantly Remind iPhone Owners to Buy an Apple Watch
The tech company has installed a delete-proof advertisement on the latest version of iOS.
Instagram Rolls Out New 'Carousel' Ads
Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
It's About Time: Apple Likely to Divulge Watch Details at Upcoming Event
The tech giant sent out invitations reading 'Spring Forward' for a media event to be held on March 9, the day after Daylight Savings Time begins.
The 4 Digital Advertising Trends That Are Reshaping Advertising
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses
The social network's number of advertisers is up about 33 percent over last July.
Attention Is the New Currency for Brand Advertising
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
6 Restaurant Chains Celebrating Valentine's Day With Sweet Deals
Ready to smooch for your supper at Qdoba or join the world's largest coffee date at Starbucks?
3 High-Risk Marketing Campaigns That Amazed Everybody by Working
Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Your Product Is Your Brand
Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
What the Super Bowl Taught Us About Faith at Work
The nature of this year's ads tells us something about a growing positivity at corporations.
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
5 Lessons From Mostly Safe Super Bowl Ads
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
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