News and Articles About Advertising

What's Missing From Your Facebook Ad Strategy
Business Circle

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Tanya Benedicto Klich
Ello Is Starting to Look More Like a Business
ello

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Daniel Roberts
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Peter Gasca
Can Subway Ads Bring Mainstream Users to Foursquare?
Foursquare

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
Erin Griffith
5 Simple Steps to Get Your YouTube Ad Campaign Up and Running
Google AdWords

5 Simple Steps to Get Your YouTube Ad Campaign Up and Running

YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Perry Marshall, Mike Rhodes, and Bryan Todd
Blurred Lines: Is Native Advertising Bad Or Good?
Native Advertising

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Anni Murray
The Incredible Way Your Brain 'Sees' a Logo (Infographic)
Logos

The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Allow neuroscience to guide your logo design.
Kate Taylor
How Competition Created an Industry That Changed the World
Winning Strategies

How Competition Created an Industry That Changed the World

The intense rivalry between NBC's David Sarnoff and CBS's William Paley propelled them to improve the quality of early radio.
Donald Miller
Your Online Content Should Deliver 'Cognitive Ecstasy'
Inspiration

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show ‘Brain Games' and futurist with YouTube series ‘Shots of Awe,' explains what makes great content online.
Catherine Clifford
McDonald's Hires Ex-'MythBusters' Host to Address Pink Slime, Other Food Rumors
McDonalds

McDonald's Hires Ex-'MythBusters' Host to Address Pink Slime, Other Food Rumors

The fast-food chain is tackling rumors about pink slime, McRibs and horse meat with the help of former 'MythBusters' co-host Grant Imahara, in a new ad campaign.
Kate Taylor
YouTube to Open Free Production Facility for NYC-Based Creators
Online Video

YouTube to Open Free Production Facility for NYC-Based Creators

YouTube Space New York follows similar facilities in London, Los Angeles and Tokyo.
Geoff Weiss
Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)
Millennials

Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
Kate Taylor
Ads on Snapchat Are Coming
Snapchat

Ads on Snapchat Are Coming

They'll be opt-in and untargeted.
Laura Entis
Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp
WhatsApp

Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp

Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.