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News and Articles About Advertising
3 Things to Make You Smarter About Your Mobile Strategy in 2015
Mobile or apps? You've got some big decisions ahead.
Fast-Food Chain to Pay for the Wedding of Mr. Burger and Ms. King
It only seems right that Burger King foot the bill for the wedding of Joel Burger and Ashley King after their engagement announcement went viral.
Groups Urge FTC to Investigate YouTube Kids Video App
The groups are concerned that the app disregards long-established safeguards limiting advertising to young audiences.
5 Common YouTube Advertising Mistakes
If harnessed correctly, ads on the video network can become one of the top growth channels for your business.
Google Is About to Change the TV Business Forever
Television ads could soon work a lot like digital ads.
Put Authenticity Into Your Celebrity Endorsements
Just what did LeBron James mean by saying he eats McDonald's "every day"?
9 Marketing Mistakes That Cost Your Business Money
When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
Small Business PR
The New Prime Time for Ads -- and How to Use It to Your Advantage
The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Google in Initial Talks to Buy Indian Startup
Bangalore-based startup InMobi helps companies target phones and mobile devices in their advertising.
Apple Will Constantly Remind iPhone Owners to Buy an Apple Watch
The tech company has installed a delete-proof advertisement on the latest version of iOS.
Instagram Rolls Out New 'Carousel' Ads
Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
7 Common Mistakes Companies Make With Google AdWords
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
It's About Time: Apple Likely to Divulge Watch Details at Upcoming Event
The tech giant sent out invitations reading 'Spring Forward' for a media event to be held on March 9, the day after Daylight Savings Time begins.
The 4 Digital Advertising Trends That Are Reshaping Advertising
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
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