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3 Design Tips for Creating Signs That Attract Customers

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Connecting Brands With Cheap, Fresh and Creative Talent

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
Show Off Your Business Skills in Online Videos. (Really It's OK.)

Show Off Your Business Skills in Online Videos. (Really It's OK.)

As visual creatures, people are swayed by a watching a professional make a case on the small screen.
How to Stop Google From Using Your Name and Face in Ads

How to Stop Google From Using Your Name and Face in Ads

Take these fast, easy steps to keep your mug out of Google ads.
Look Here! How to Market When Everyone is Distracted

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
8 Savvy Ways to Promote Your Event Planning Business

8 Savvy Ways to Promote Your Event Planning Business

Get the word out about your services with these eight marketing tactics that are sure to bring in the business.
Like Airbnb, Birchbox Jumps to TV with First Commercial

Like Airbnb, Birchbox Jumps to TV with First Commercial

Digitally-minded startups are taking to TV to raise their profiles and reach new users.
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Swagbucks Wants to Be Your eBay, Google and YouTube

Swagbucks Wants to Be Your eBay, Google and YouTube

In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
How Culture Clash Killed a $35 Billion Merger

How Culture Clash Killed a $35 Billion Merger

Roughly one year after trumpeting a merger that could have created the biggest ad agency on the planet, Omnicom and Publicis are right back where they started.
This Crazy, High-Tech Billboard Does More Than Just Display Ads

This Crazy, High-Tech Billboard Does More Than Just Display Ads

Get this: An innovative billboard from a university in Peru cleans the air around it. Yup.
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Tumblr Still Struggling to Be a Profitable Business

Tumblr Still Struggling to Be a Profitable Business

In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'
Save Native Ads From the Slippery Slope of Deception

Save Native Ads From the Slippery Slope of Deception

Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Make Your Company's Name Unforgettable

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Why This Quirky Brand Advertises Exclusively on YouTube

Why This Quirky Brand Advertises Exclusively on YouTube

Oral health company Orabrush shares its strategy behind creating viral online videos.
5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Catch the Public's Eyes and Ears as a Storyteller

Catch the Public's Eyes and Ears as a Storyteller

Find out how to tell your story to attract more customers to your franchise or small business.
Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series

Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series

Taking a page from Netflix, Amazon and Hulu, Yahoo is reportedly entering the content production arena.
Giving Advertisers a Way to Bypass Facebook Click Fraud

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.

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