News and Articles About Advertising
Oral health company Orabrush shares its strategy behind creating viral online videos.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Find out how to tell your story to attract more customers to your franchise or small business.
Taking a page from Netflix, Amazon and Hulu, Yahoo is reportedly entering the content production arena.
To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
The bankrupt sandwich chain attempts to tap into the television zeitgeist in an ad that combines characters from cult TV shows 'Game of Thrones' and 'House of Cards.'
They may find subtle changes to an ad's location, size or color can win them a better click-through rate
Brand identity in its purest form.
The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
Small businesses should get to know their clientele when crafting their strategy.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
The traditional online ad is being overshadowed by these four types of marketing.
The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
A new survey shows that if a customer downloads your brands app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
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