News and Articles About Advertising

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
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NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Laura Entis
Balance Product Development and Branding in Your Budget
Branding

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Gideon Kimbrell
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Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online
Marissa Mayer

Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online

At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
Catherine Clifford
Market to Empowered Women: It's Ethical -- And It's Good for Business
Marketing

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Catherine Clifford
Beloved Brands Connect Emotionally to Lead the Pack
Branding

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Jim Joseph
Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Laura Entis
Fast-Growing Ello a Facebook Killer? Not So Fast.
Social Media

Fast-Growing Ello a Facebook Killer? Not So Fast.

There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.
Matt Hunter
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
Shark Tank

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
Kim Lachance Shandrow
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5 Common Strategic Mistakes to Avoid When Using AdWords
Google AdWords

5 Common Strategic Mistakes to Avoid When Using AdWords

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
Rocco Baldassarre
How Business Is Regulating Good Behavior in the NFL
Capitalism

How Business Is Regulating Good Behavior in the NFL

The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.
Ray Hennessey
Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious
GoDaddy

Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious

Who hasn't wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
Catherine Clifford
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Business Unusual

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Neil Parmar
Pointers for a Publisher Planning to Launch an Online Magazine
Publishing

Pointers for a Publisher Planning to Launch an Online Magazine

Poised to enter the business? Here's what you need to know before you make the leap.
Brian Barquilla
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