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News and Articles About Advertising
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Balance Product Development and Branding in Your Budget
There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online
At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
Knowing What Is, and Is Not, a Native Ad Is Step One to Using Them Effectively
The native ad is exalted but misunderstood.
Market to Empowered Women: It's Ethical -- And It's Good for Business
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Beloved Brands Connect Emotionally to Lead the Pack
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Advertising's Next Frontier: Retroactive Product Placement
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Fast-Growing Ello a Facebook Killer? Not So Fast.
There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
With a few carefully chosen words, brands can avoid this common error.
Kim Lachance Shandrow
5 Common Strategic Mistakes to Avoid When Using AdWords
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
How Business Is Regulating Good Behavior in the NFL
The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.
Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious
Who hasn't wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Pointers for a Publisher Planning to Launch an Online Magazine
Poised to enter the business? Here's what you need to know before you make the leap.
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