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How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Arby's Bids Farewell to Its Favorite Hater, Jon Stewart, With an Ad Featuring His Insults
The chain proved its brand savvy as it bid Stewart #JonVoyage.
3 Mega Marketing Lessons From 3 Companies With Strong Brands
While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Starting a Business
How to Brand and Advertise Your Craft Beverage Startup
Set yourself apart from the craft crowd by determining exactly who you are and how you'll market your business.
We Know You Love Our Product: We Can See It in Your Face
Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Woo Hoo! Hulu's Working on a Premium Tier With No Ads.
People familiar with the plan call it 'Project NOAH,' which stands for NO Ads Hulu.
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
The Real Winner of the Women's World Cup: Nike
According to a social media firm, the Swoosh took the day.
Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.
This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.
Monetize Your Website By Creating a Media Kit That Sells
With this tool in place, you can begin to attract the attention of entrepreneurs and businesses that are trying to determine where to spend their marketing dollars.
How to Distribute Your Marketing Budget Between SEO and PPC
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
The Battle for Customer Attention Starts With a Company's Culture
A culture of content -- not a culture of selling -- is the focus that will win you success.
5 of the Most Controversial Ads in Recent History
From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
5 Things Mad Men Taught Us About Leadership
The long-running drama imparts lessons we can use today.
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