Advertising

There's a Hilariously Embarrassing Error in Lord & Taylor's Latest Ad
Mistakes

There's a Hilariously Embarrassing Error in Lord & Taylor's Latest Ad

A good copy editor is a beautiful thing -- especially in the realm of foreign languages.
Geoff Weiss
Online Publishers Need to Use These 2 Techniques to Boost Revenue Over the Holidays
Data-Driven Marketing

Online Publishers Need to Use These 2 Techniques to Boost Revenue Over the Holidays

Ride the viewability wave and optimize for programmatic, and watch your cash flow fly off the charts before the New Year.
Jay Friedman
4 Ways Advertising Agencies Can Protect Themselves From Click Fraud
Data-Driven Marketing

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Eli Martin
The 5 Worst Marketing Fails of 2015
Data-Driven Marketing

The 5 Worst Marketing Fails of 2015

From sickeningly sexist ads to a QR code that accidentally directs to a porn site, here are the gnarliest marketing sins of the year.
Kim Lachance Shandrow
Here's The Reason Why Full-Page Ads Are a Waste of Money
Data-Driven Marketing

Here's The Reason Why Full-Page Ads Are a Waste of Money

When it comes to advertising, bigger is almost never better.
Issamar Ginzberg
5 Tips for Selecting the Ideal Music for Your Marketing Video
Data-Driven Marketing

5 Tips for Selecting the Ideal Music for Your Marketing Video

Matching the song that best fits your video amplifies your message and makes far more memorable.
Daniel McCarthy
5 Must-Use Google Analytics Strategies to Measure SEO Success
Data-Driven Marketing

5 Must-Use Google Analytics Strategies to Measure SEO Success

Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Dallas McLaughlin
6 Very Expensive Marketing Mistakes You Need to Avoid
Data-Driven Marketing

6 Very Expensive Marketing Mistakes You Need to Avoid

Advertising is essential for business but has a big potential for backfiring.
Firas Kittaneh
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
Snapchat

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.
Do You Have What It Takes to Be an Entrepreneur?
Control What You Can

Do You Have What It Takes to Be an Entrepreneur?

Jordan Zimmerman, founder of Zimmerman Advertising, explains what aspiring entrepreneurs need to do before they make the jump.
Tracy Byrnes
Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake
Data-Driven Marketing

Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake

The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.
Sandi Krakowski
5 Secrets to Increasing Adwords ROI
Data-Driven Marketing

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Where Should You Spend Your Ad Budget?
Data-Driven Marketing

Where Should You Spend Your Ad Budget?

Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.
Tracy Byrnes
YouTube Is Seeing 'Red' With Brand New $10 Monthly Ad-Free Subscription Service
YouTube

YouTube Is Seeing 'Red' With Brand New $10 Monthly Ad-Free Subscription Service

Called YouTube Red, the service also lets users play videos in the background while they're using other apps, and save videos offline for future viewing.
Geoff Weiss