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3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Josh Wood
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
Starting a Business

The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
Catherine Clifford
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
Advertising

J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Kate Taylor
Why Millennials Don't Trust Ads, Real Estate or Social Security
Millennials

Why Millennials Don't Trust Ads, Real Estate or Social Security

In a new study, a third of millennials rank blogs as their top media source. But not even online posts can convince them to buy a house.
Kate Taylor
10 Ingredients for a Successful Email Marketing Campaign (Infographic)
Infographics

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

A simple,10-step recipe for a winning email marketing push. Bon appetit.
Kim Lachance Shandrow
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Advertising

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
Aaron Agius
3 Things to Consider When Building a Mobile Advertising Campaign
Mobile Advertising

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
Laura Entis
3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
Nostalgia

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
Kate Taylor
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Infographics

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Branding

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Kim Lachance Shandrow
Verizon CEO: No 'Significant' Talks to Buy AOL
Mergers and Acquisitions

Verizon CEO: No 'Significant' Talks to Buy AOL

Verizon CEO Lowell McAdam said reports that the company has held concrete talks to acquire AOL are 'not accurate.'
For Advertisers, Apple Watch Could Be a Double-Edged Sword
CES 2015

For Advertisers, Apple Watch Could Be a Double-Edged Sword

A company called TapSense plans to release an ad-buying service for the Apple Watch. For businesses, that means new opportunities and challenges.
Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects
Google AdWords

Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects

Double check that your online business is starting the new year with a clear-cut 'USP.'
Tanya Benedicto Klich
Integrate Social Media With Print Advertising to Boost Your Marketing
Print Advertising

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Katherine Halek