News and Articles About Advertising
Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
The tech giant sent out invitations reading 'Spring Forward' for a media event to be held on March 9, the day after Daylight Savings Time begins.
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
The social network's number of advertisers is up about 33 percent over last July.
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Ready to smooch for your supper at Qdoba or join the world's largest coffee date at Starbucks?
Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
The nature of this year's ads tells us something about a growing positivity at corporations.
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
For its 80th anniversary, 80 winners will find real cash when they buy the board game in France.
Entrepreneurs who desire a marketing strategy that's cutting-edge need to get the cameras involved.