A good copy editor is a beautiful thing -- especially in the realm of foreign languages.
Ride the viewability wave and optimize for programmatic, and watch your cash flow fly off the charts before the New Year.
When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
From sickeningly sexist ads to a QR code that accidentally directs to a porn site, here are the gnarliest marketing sins of the year.
Matching the song that best fits your video amplifies your message and makes far more memorable.
Going beyond just measuring keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business.
Advertising is essential for business but has a big potential for backfiring.
The free mobile app is having trouble courting advertisers, and investors are nervous.
Control What You Can
Jordan Zimmerman, founder of Zimmerman Advertising, explains what aspiring entrepreneurs need to do before they make the jump.
The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.
Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.
Called YouTube Red, the service also lets users play videos in the background while they're using other apps, and save videos offline for future viewing.
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