Just what did LeBron James mean by saying he eats McDonald's "every day"?
When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Bangalore-based startup InMobi helps companies target phones and mobile devices in their advertising.
The tech company has installed a delete-proof advertisement on the latest version of iOS.
Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
The tech giant sent out invitations reading 'Spring Forward' for a media event to be held on March 9, the day after Daylight Savings Time begins.
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
The social network's number of advertisers is up about 33 percent over last July.
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Ready to smooch for your supper at Qdoba or join the world's largest coffee date at Starbucks?
Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.