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News and Articles About Advertising

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

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Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
November 21, 2013 in News and Trends
5 Ways to Make Your Coupons Stand Out From the Pack

5 Ways to Make Your Coupons Stand Out From the Pack

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People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
November 21, 2013 in Advertising
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

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Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
November 13, 2013 in Advertising
How 3 Companies Use Storytelling as Advertising

How 3 Companies Use Storytelling as Advertising

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Three companies demonstrate how they use storytelling to get their message across.
November 6, 2013 in Advertising
Photos: 10 Chains Scaring Up Business With Free Food & Other Halloween Deals

10 Chains Scaring Up Business With Free Food & Other Halloween Deals

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For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
October 30, 2013 in Advertising
Is Facebook Really a Failure to Marketers?

Is Facebook Really a Failure to Marketers?

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Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
October 29, 2013 in Social Media
Do Digital Ads Work? Who Knows.

Do Digital Ads Work? Who Knows.

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With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
October 18, 2013 in Advertising
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

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Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
October 17, 2013 in Branding
25 Creative Ways to Promote Your App For Free

25 Creative Ways to Promote Your App For Free

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You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
October 9, 2013 in Apps & Software
Stop Worrying About Sales and Build Relationships

Stop Worrying About Sales and Build Relationships

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Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
September 25, 2013 in Online Marketing
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

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The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
September 24, 2013 in Sales
Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

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Check out this video on what makes YouTube a solid advertising platform.
September 24, 2013 in Advertising
New York Cracks Down on Companies That Buy Fake Online Reviews

New York Cracks Down on Companies That Buy Fake Online Reviews

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Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
September 23, 2013 in Social Media
Advertisements Are Coming to Pinterest Now, Too

Advertisements Are Coming to Pinterest Now, Too

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The popular photo-sharing site is experimenting with its first type of ad unit: promoted pins.
September 19, 2013 in Social Media
Google Looking Beyond 'Cookies' to Track People Online

Google Looking Beyond 'Cookies' to Track People Online

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In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
September 19, 2013 in Advertising
Fast Facts on Twitter's Startup Buying Spree

Fast Facts on Twitter's Startup Buying Spree

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The 7-year-old social network has been snapping up companies left and right as it expands into mobile, analytics and social television.
September 10, 2013 in Social Media
Will Ads Ruin Instagram?

Will Ads Ruin Instagram?

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The photo-sharing service plans to bring ads to its platform within the next year, and it's anyone's guess how users will react.
September 9, 2013 in News and Trends
How to Make Your Media Strategy a Success

How to Make Your Media Strategy a Success

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College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
September 6, 2013 in Advertising
Someday, Google Glass Could Track the Ads You See. Maybe.

Someday, Google Glass Could Track the Ads You See. Maybe.

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A new patent points to Google charging advertisers based on when users actually look at an advertisement.
August 26, 2013 in Mobile
Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

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The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
August 1, 2013 in Social Media
Intuit to Give One Small Business a Free Super Bowl Ad

Intuit to Give One Small Business a Free Super Bowl Ad

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Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
August 1, 2013 in Advertising
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

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Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
July 30, 2013 in Social Media
Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

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The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
July 29, 2013 in Advertising
Facebook Courts Small Businesses to Drive Mobile Ad Revenue

Facebook Courts Small Businesses to Drive Mobile Ad Revenue

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Facebook's second-quarter earnings showed impressive revenue growth, boosted by small businesses.
July 25, 2013 in News and Trends
A (Kind of) Brief History of Marketing (Infographic)

A (Kind of) Brief History of Marketing (Infographic)

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From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
July 17, 2013 in Advertising

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