News and Articles About Advertising
They may find subtle changes to an ad's location, size or color can win them a better click-through rate
Brand identity in its purest form.
The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
Small businesses should get to know their clientele when crafting their strategy.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
The traditional online ad is being overshadowed by these four types of marketing.
The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
A new survey shows that if a customer downloads your brands app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
As of late, Sir Richard Bransons airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
Susan Wojcicki, Google's 16th employee, has been named CEO of YouTube as the company sharpens its focus on the video sharing property's ad-selling prospects.
Did you love Budweiser's puppies, or were you more excited for the 'Full House' reunion? Vote and let us know!
Budweisers 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
Gwen Dean is leaving her full-time job as a machine engineer to follow her dream of being a full-time puppeteer. And she delivered the message to her boss in the form of a Super Bowl commercial.
GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
As this weekend approaches, it's time to remember to think bold and play tough to build your business.