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News and Articles About Advertising
Attention Is the New Currency for Brand Advertising
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
6 Restaurant Chains Celebrating Valentine's Day With Sweet Deals
Ready to smooch for your supper at Qdoba or join the world's largest coffee date at Starbucks?
3 High-Risk Marketing Campaigns That Amazed Everybody by Working
Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Your Product Is Your Brand
Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
What the Super Bowl Taught Us About Faith at Work
The nature of this year's ads tells us something about a growing positivity at corporations.
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
5 Lessons From Mostly Safe Super Bowl Ads
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
Marketing Magic: Monopoly Maker Hides Real Money in Game's Special Edition
For its 80th anniversary, 80 winners will find real cash when they buy the board game in France.
3 Keys to Developing a Video Strategy
Entrepreneurs who desire a marketing strategy that's cutting-edge need to get the cameras involved.
The 10 Most Talked-About Super Bowl Commercials of 2015
Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Here Are the Best Months, Days and Times to Publish YouTube Videos
Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
For Native Advertising, The Best Is Yet to Come
After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
How 'Micro Marketing' Can Create Macro Results for Your Brand
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
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