News and Articles About Advertising
These avenues bring in predictability in growth and user acquisition.
How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
The video platform is finally considering a paid-subscription option that will allow users to avoid ads.
Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Allow neuroscience to guide your logo design.
The intense rivalry between NBC's David Sarnoff and CBS's William Paley propelled them to improve the quality of early radio.
Jason Silva, host of National Geographic's TV show Brain Games' and futurist with YouTube series Shots of Awe,' explains what makes great content online.
The fast-food chain is tackling rumors about pink slime, McRibs and horse meat with the help of former 'MythBusters' co-host Grant Imahara, in a new ad campaign.
YouTube Space New York follows similar facilities in London, Los Angeles and Tokyo.
Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
They'll be opt-in and untargeted.
Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.
Oh, the places Facebook knows your customers go! And live.
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
The native ad is exalted but misunderstood.
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
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