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We Know You Love Our Product: We Can See It in Your Face
Marketing

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Dan Newman
Woo Hoo! Hulu's Working on a Premium Tier With No Ads.
Streaming TV

Woo Hoo! Hulu's Working on a Premium Tier With No Ads.

People familiar with the plan call it 'Project NOAH,' which stands for NO Ads Hulu.
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Issamar Ginzberg
The Real Winner of the Women's World Cup: Nike
Branding

The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Daniel Roberts
Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.
Advertising

Want to Make Money With Online Ads Like Facebook? Learn These 5 Terms First.

This is an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing.
Martin Zwilling
Monetize Your Website By Creating a Media Kit That Sells
Websites

Monetize Your Website By Creating a Media Kit That Sells

With this tool in place, you can begin to attract the attention of entrepreneurs and businesses that are trying to determine where to spend their marketing dollars.
Thomas Smale
How to Distribute Your Marketing Budget Between SEO and PPC
PPC

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Anand Srinivasan
The Battle for Customer Attention Starts With a Company's Culture
Content Marketing

The Battle for Customer Attention Starts With a Company's Culture

A culture of content -- not a culture of selling -- is the focus that will win you success.
Michael Brenner
5 of the Most Controversial Ads in Recent History
Marketing Strategies

5 of the Most Controversial Ads in Recent History

From puppy mills to beauty standards, the themes of these commercials provoked polarizing reactions.
Laura Entis
5 Things Mad Men Taught Us About Leadership
Leadership

5 Things Mad Men Taught Us About Leadership

The long-running drama imparts lessons we can use today.
Nina Zipkin
At the NewFronts, 34 Digital Media Giants Divulge Plans for the Future of Online Video
Video

At the NewFronts, 34 Digital Media Giants Divulge Plans for the Future of Online Video

From YouTube to Yahoo to Buzzfeed and beyond, here's what's on the programmatic tap for 2015.
Geoff Weiss
5 Exploding Niches Within Tech
Technology

5 Exploding Niches Within Tech

From education to the environment, startups are seeking to dominate these hot fields.
Zach Cutler
How Consumer Insights Can Turbo Charge Your Brand's Marketing
Market Research

How Consumer Insights Can Turbo Charge Your Brand's Marketing

To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
Shannon McCoy
25 Signs You Need Help Marketing
Marketing

25 Signs You Need Help Marketing

The less a person knows about marketing, the easier it is to underestimate it's potential to grow the business.
Eric Samson