Advertising

BY Gwen Moran

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.

May 7, 2013 in Branding

Twitter Ads Now Available to All U.S.-Based Small Businesses

BY Jason Fell

The social media giant announced today it will open up its invite-only ad platform to all business owners.

April 30, 2013 in Social Media

In Mobile Push, Facebook Buys Parse to Court App Developers

BY Brian Patrick Eha

Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.

April 26, 2013 in Social Media

New Google Tool Helps Businesses Deliver Better Online Ads

BY Jason Fell

The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.

April 25, 2013 in Your Website

What Twitter's Massive Advertising Deal Means for Businesses

BY Taylor Hatmaker

New partnership is about collecting data and making improvements, Twitter says.

April 24, 2013 in Social Media

5 Pay-Per-Click Mistakes That Can Cost You Money

BY Eric Siu

Tips for steering clear of common advertising pitfalls.

April 16, 2013 in Advertising

Facebook Expands Advertising Options With New 'Partner Categories'

BY Jason Fell

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.

April 10, 2013 in Social Media

7 Steps to Get Publicity for Your Business

BY Entrepreneur Staff

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.

February 20, 2013 in Marketing Basics

Pinterest: Now Is Time to Start Generating Revenue

BY Brian Patrick Eha

Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.

February 8, 2013 in Social Media

Google Updates AdWords to Simplify Advertising Across Multiple Devices

BY Jason Fell

New version of the popular tool will give advertisers more options.

February 6, 2013 in Advertising

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

BY Stephanie Vozza

What small-business owners can learn from the best of the big budget ads.

February 4, 2013 in Advertising

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

BY Margaret Littman

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.

February 1, 2013 in Public Relations

What You Need To Know About Facebook Mobile Ads

BY Amy Porterfield

Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.

January 23, 2013 in Advertising

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

BY Kathleen Davis

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.

January 17, 2013 in Marketing Basics

5 Lessons in Local Mobile Advertising from Big Brands

BY Kathleen Davis

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.

January 16, 2013 in Mobile