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News and Articles About Advertising

Put Authenticity Into Your Celebrity Endorsements
Advertising

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?
David Hagenbuch
9 Marketing Mistakes That Cost Your Business Money
Marketing mistakes

9 Marketing Mistakes That Cost Your Business Money

When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
The New Prime Time for Ads -- and How to Use It to Your Advantage
Television

The New Prime Time for Ads -- and How to Use It to Your Advantage

The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Amit Avner
Google in Initial Talks to Buy Indian Startup
Acquisitions

Google in Initial Talks to Buy Indian Startup

Bangalore-based startup InMobi helps companies target phones and mobile devices in their advertising.
Apple Will Constantly Remind iPhone Owners to Buy an Apple Watch
Apple Watch

Apple Will Constantly Remind iPhone Owners to Buy an Apple Watch

The tech company has installed a delete-proof advertisement on the latest version of iOS.
Dave Smith
Instagram Rolls Out New 'Carousel' Ads
Instagram

Instagram Rolls Out New 'Carousel' Ads

Brand marketers will be able to showcase more images on the photo-sharing smartphone app.
7 Common Mistakes Companies Make With Google AdWords
Google AdWords

7 Common Mistakes Companies Make With Google AdWords

If your initial campaigns have produced lackluster results, read through this list to improve your return on investment.
Eric Siu
It's About Time: Apple Likely to Divulge Watch Details at Upcoming Event
Apple Watch

It's About Time: Apple Likely to Divulge Watch Details at Upcoming Event

The tech giant sent out invitations reading 'Spring Forward' for a media event to be held on March 9, the day after Daylight Savings Time begins.
Geoff Weiss
The 4 Digital Advertising Trends That Are Reshaping Advertising
Digital Marketing

The 4 Digital Advertising Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Ted Dhanik
Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses
Facebook advertising

Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses

The social network's number of advertisers is up about 33 percent over last July.
Attention Is the New Currency for Brand Advertising
Marketing

Attention Is the New Currency for Brand Advertising

It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Jonah Goodhart
6 Restaurant Chains Celebrating Valentine's Day With Sweet Deals
Valentine's Day

6 Restaurant Chains Celebrating Valentine's Day With Sweet Deals

Ready to smooch for your supper at Qdoba or join the world's largest coffee date at Starbucks?
Kate Taylor
3 High-Risk Marketing Campaigns That Amazed Everybody by Working
Marketing

3 High-Risk Marketing Campaigns That Amazed Everybody by Working

Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Eric Samson
Your Product Is Your Brand
Brands

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
Steve Tobak