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News and Articles About Advertising

5 Rules of Native Advertising Every Content Strategist Should Know
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In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
April 15, 2014 in Marketing
Catch the Public's Eyes and Ears as a Storyteller

Catch the Public's Eyes and Ears as a Storyteller

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Find out how to tell your story to attract more customers to your franchise or small business.
April 14, 2014 in Franchises
Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series

Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series

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Taking a page from Netflix, Amazon and Hulu, Yahoo is reportedly entering the content production arena.
April 7, 2014 in Business News
Giving Advertisers a Way to Bypass Facebook Click Fraud

Giving Advertisers a Way to Bypass Facebook Click Fraud

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To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
April 7, 2014 in Social Media
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

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An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
March 31, 2014 in Marketing
This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

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'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
March 31, 2014 in Social Media
Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup

Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup

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The bankrupt sandwich chain attempts to tap into the television zeitgeist in an ad that combines characters from cult TV shows 'Game of Thrones' and 'House of Cards.'
March 27, 2014 in Franchises
More Online Publishers Ought to Try A/B Testing

More Online Publishers Ought to Try A/B Testing

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They may find subtle changes to an ad's location, size or color can win them a better click-through rate
March 26, 2014 in Grow Your Business
17 Logos We Love

17 Logos We Love

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Brand identity in its purest form.
March 25, 2014 in Marketing
Pinterest Ads Are Coming and They're Going to Be Expensive

Pinterest Ads Are Coming and They're Going to Be Expensive

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The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
March 21, 2014 in Marketing
E*Trade Ditches Its Famous Talking Baby

E*Trade Ditches Its Famous Talking Baby

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After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
March 21, 2014 in Marketing
Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers

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Small businesses should get to know their clientele when crafting their strategy.
March 19, 2014 in Marketing
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

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Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
March 19, 2014 in Marketing
Social Media is Great, But Don't Forget Old School Marketing

Social Media is Great, But Don't Forget Old School Marketing

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Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
March 7, 2014 in Marketing
Oh Snap! Getty Images Makes Photos Free for Noncommerical Use

Oh Snap! Getty Images Makes Photos Free for Noncommerical Use

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Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.
March 6, 2014 in Grow Your Business
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

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Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
March 5, 2014 in Grow Your Business
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

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The traditional online ad is being overshadowed by these four types of marketing.
February 27, 2014 in Marketing
The 'Got Milk' Slogan Is No More

The 'Got Milk' Slogan Is No More

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The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
February 25, 2014 in Marketing
Advertising Will Soon Reach a Digital Tipping Point

Advertising Will Soon Reach a Digital Tipping Point

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Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
February 18, 2014 in Advertising
How I Increased My User-Registration Rate 2,800% in 4 Days

How I Increased My User-Registration Rate 2,800% in 4 Days

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With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
February 14, 2014 in Online Marketing
In the Social Age, Don't Advertise, Engage

In the Social Age, Don't Advertise, Engage

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Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
February 13, 2014 in Online Marketing
Why Barbie Posed for Sports Illustrated

Why Barbie Posed for Sports Illustrated

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As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
February 12, 2014 in Advertising
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

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The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
February 10, 2014 in Advertising
Mobile Marketing and the Magic of Push Notifications (Infographic)

Mobile Marketing and the Magic of Push Notifications (Infographic)

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A new survey shows that if a customer downloads your brand’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
February 7, 2014 in Online Marketing
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

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As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
February 6, 2014 in Branding
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