News and Articles About Advertising
Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.
Here are four steps to take to get started with a new content marketing campaign.
Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Attracting customers is critical to the success of your online coupon or daily deal website. Here's how to attract traffic and build a following.
Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
The TV host acknowledged that his backing of these products have 'provided fodder for unscrupulous advertisers.'
The social giant is letting users modify their ad profiles while also gaining more information about them.
Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Roughly 900 local business owners attended the symposium, marking Facebook's first-ever effort to reach out to entrepreneurs face-to-face.
This weekend, Arby's aired a 13-hour, dialogue-free commercial of brisket being smoked. Riveting.
Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
As visual creatures, people are swayed by a watching a professional make a case on the small screen.
Take these fast, easy steps to keep your mug out of Google ads.
In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Get the word out about your services with these eight marketing tactics that are sure to bring in the business.
Digitally-minded startups are taking to TV to raise their profiles and reach new users.
Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.