News and Articles About Advertising
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
To expand your agency's sphere of influence, view things from the perspective of your client.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
If you want to find the best keywords for your business, avoid these all-too-common missteps.
Marketers will now have access to more nuanced references, not just explicit mentions.
The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
PR firms need to do a better job of educating clients about whats required of them in the age of the Internet.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Use these three strategies to get more viewers to click on your ads.
Our finalists have created everything from the world's first Twitter-based advertising agency to a toy startup that purports to be the 'Netflix for Legos.'
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.
Here are four steps to take to get started with a new content marketing campaign.
Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Attracting customers is critical to the success of your online coupon or daily deal website. Here's how to attract traffic and build a following.
Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
The TV host acknowledged that his backing of these products have 'provided fodder for unscrupulous advertisers.'
The social giant is letting users modify their ad profiles while also gaining more information about them.
Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Roughly 900 local business owners attended the symposium, marking Facebook's first-ever effort to reach out to entrepreneurs face-to-face.
This weekend, Arby's aired a 13-hour, dialogue-free commercial of brisket being smoked. Riveting.
Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
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