Advertising

How to Create a Killer Instagram Ad in Under 10 Minutes
Data-Driven Marketing

How to Create a Killer Instagram Ad in Under 10 Minutes

Instagram has a great audience, and the best part is that advertising to your target on the platform is simple.
Jason Parks
5 Tips for Effectively Setting Up Facebook Ads
Data-Driven Marketing

5 Tips for Effectively Setting Up Facebook Ads

The fact alone that you can target and segment an audience almost down to the color of pants someone wears on a Tuesday is incredibly valuable.
Adam Callinan
How to Sell Experience: Tips from John Sculley, Dylan Lauren and Jon Taffer
Weekly Tips Roundup

How to Sell Experience: Tips from John Sculley, Dylan Lauren and Jon Taffer

Whether you're selling tech, a menu entree or gummy bears, it's how you make your customers feel that shapes your brand.
Tanya Benedicto Klich
5 Things You Need to Know About Instagram's New Ad Platform
Data-Driven Marketing

5 Things You Need to Know About Instagram's New Ad Platform

The photo-sharing network has opened advertising to the public via its self-serve platform, allowing brands to be marketed to its more than 400 million users.
Jonathan Long
Casey Neistat: Great Storytellers Do This -- Weekly Tips
Data-Driven Marketing

Casey Neistat: Great Storytellers Do This -- Weekly Tips

Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Tanya Benedicto Klich
3 Key Legal Issues Online Marketers Need to Know About
Legal

3 Key Legal Issues Online Marketers Need to Know About

There are several key legal issues you need to be aware of before you start contacting customers or potential customers
3 Inexpensive or Even Free Ways to Forge Your Business Web Presence
Business Accelerated

3 Inexpensive or Even Free Ways to Forge Your Business Web Presence

Pizza parlors? Radio stations? Many businesses 'invisible online' are overlooking free ways to claim what's already theirs.
Derek Newton
7 Ways to Turbocharge AdWords for Optimal Performance
Data-Driven Marketing

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers
Data-Driven Marketing

3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
Ari Brandt
10 Ways to Optimize Your Retargeting Strategies
Data-Driven Marketing

10 Ways to Optimize Your Retargeting Strategies

Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.
Pierre Lechelle
With an Empathy Button, Facebook Will Be Even More Valuable to Advertisers
Data-Driven Marketing

With an Empathy Button, Facebook Will Be Even More Valuable to Advertisers

It will add to the vast trove of information the social network already knows about us, giving the company greater insight into what makes us tick.
Laura Entis
7 Essential Tools Every Startup Can Afford
Ready To Launch

7 Essential Tools Every Startup Can Afford

It's a rare business that launches with all the money it needs. Happily, you can get by with just what you have.
Peter Daisyme
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Data-Driven Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Lindsey Groepper