Advertising: Page 4
Should Your Brand Be Using Affiliate Links? Here Are the Pros and Cons.
Could your company be missing out on some opportunities by not utilizing affiliate links to build your brand awareness? Let's weigh the pros and cons.
Is Your Advertising Spend Going to Waste? If You Don't Fully Understand This Metric, It Might Be
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here's why and what you should focus on instead.
'It's a Bad Omen': Google Earnings Reaffirm TikTok's Advertising Domination
TikTok is on track to overtake YouTube as the social media platform users spend the most time watching.
Want to Keep Shoppers Coming Back? Here's What You Can Learn from Craigslist
The classifieds site of the '90s may be old-school, but what it lacks in aesthetic it makes up for in practical allure.
5 Expensive Mistakes to Avoid With Out-of-Home Advertising
Brands are holding advertisers more accountable to their budgets and to achieving results than ever before. Avoid these five mistakes with OOH advertising campaigns.
How to Write a High-Performing Content Marketing Strategy
It is all about understanding what's working best to achieve the goals you established at the beginning of the process when optimizing a brand's content marketing strategy.
5 Unspoken Rules You Need to Know When Starting a Media Agency
In spite of the challenges involved in building a media agency, the right strategic moves can bring immediate success.
3 Reasons Brands Are Swapping CTV for Out-of-Home Advertising
In today's advertising world, skepticism is a mounting challenge for brands, and here's why out-of-home advertising is preferable for many brands today.
4 Digital Advertising Predictions You Need to Keep Your Eyes On
With companies tightening their spending budgets, it's time for advertising to innovate.
How Virtual Tours Can Elevate Your Marketing Strategy
Virtual tours are an innovative marketing strategy businesses can use to attract more customers.
Uncover The Dangers of Targeted Ads and How You Can Escape Them
Are targeted ads stalking you? We must begin to think more carefully about how our data is used to shape our opinions and take back ownership of our preferences by bursting out of our information bubbles.
7 Pop-Up Ad Strategies for Advertising Success
Learn the most effective types of pop-up ads to increase conversions. Find out what users like most and what makes them leave. Also, discover when to use different types based on your type of website.
3 Ways to Stop Click Farms From Draining Your Ad Budget
Learn about click farms and how to stop them from draining your business' ad budget.
This Is Why Being a Podcast Guest Can Transform Your Personal Brand
The Founder and CEO of Scout's Agency shares why a "podcast tour" is the new PR strategy for thought-leaders.
How to Use Storytelling to Increases Customer Engagement
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.