The fact alone that you can target and segment an audience almost down to the color of pants someone wears on a Tuesday is incredibly valuable.
Weekly Tips Roundup
Whether you're selling tech, a menu entree or gummy bears, it's how you make your customers feel that shapes your brand.
The photo-sharing network has opened advertising to the public via its self-serve platform, allowing brands to be marketed to its more than 400 million users.
Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
There are several key legal issues you need to be aware of before you start contacting customers or potential customers
Pizza parlors? Radio stations? Many businesses 'invisible online' are overlooking free ways to claim what's already theirs.
From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.
It will add to the vast trove of information the social network already knows about us, giving the company greater insight into what makes us tick.
Ready To Launch
It's a rare business that launches with all the money it needs. Happily, you can get by with just what you have.
Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Pages is getting a mobile overhaul in an effort to better tailor how users interact with the companies on the site. It also potentially means more ad sales for the social giant.
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