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News and Articles About Advertising
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
How 'Micro Marketing' Can Create Macro Results for Your Brand
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Like Twitter, Facebook's Super Bowl Game Plan to Include Ads Sold in Real Time
New technology developed by Facebook will enable marketers to deploy content regarding events as they unfold.
5 Secrets to Succeed at Video Advertising
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Breeding Puppies to Blow Up Kittens
The more we try not to offend in marketing, the more people we encounter who find offense to everything.
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands
The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
Your Online Content Should Deliver 'Cognitive Ecstasy'
Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition
All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Starting a Business
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Why Millennials Don't Trust Ads, Real Estate or Social Security
In a new study, a third of millennials rank blogs as their top media source. But not even online posts can convince them to buy a house.
10 Ingredients for a Successful Email Marketing Campaign (Infographic)
A simple,10-step recipe for a winning email marketing push. Bon appetit.
Kim Lachance Shandrow
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
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