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News and Articles About Advertising

A (Kind of) Brief History of Marketing (Infographic)

A (Kind of) Brief History of Marketing (Infographic)

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From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
July 17, 2013 in Advertising
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

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Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Revolutionizing the Way We Watch TV and Movies

Revolutionizing the Way We Watch TV and Movies

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HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
June 28, 2013 in Marketing Ideas
Facebook Updates Ad Manager for Real-Time Analytics

Facebook Updates Ad Manager for Real-Time Analytics

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Customizable reports and actionable reporting should help advertisers more fluidly optimize their campaigns.
June 27, 2013 in Social Media
Video: How to Break Into Ad TechPlay Video

How to Break Into Ad Tech (Video)

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Call them modern day Mad Men. We talk to three ad-tech entrepreneurs about their best advice for starting up.
June 21, 2013 in Startup Basics
Video: Startups Bring Big-Data Spin to AdsPlay Video

Startups Bring Big-Data Spin to Ads (Video)

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With investors spending billions of dollars in recent years, yesterday's billboards have been replaced by highly targeted ads delivered over the Internet. We talk to three entrepreneurs in ad tech.
June 13, 2013 in Startup Basics
The World's Most Meaningful Brands (Infographic)

The World's Most Meaningful Brands (Infographic)

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A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
June 11, 2013 in Advertising

Chase Small-Business Customers to Get $1 Million in Twitter Ads

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The banking and social media giants teamed up in an effort to reach out to small-business owners.
June 10, 2013 in Advertising
Video: Ad-Tech Gold Rush Is OnPlay Video

Ad-Tech Gold Rush Is On (Video)

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The use of smartphones and mobile devices has exploded. When you combine that with the billions of dollars spent on advertising each year, you get a hot new sector: advertising technology.
June 6, 2013 in Mobile
5 Strategies to Build a Global Brand

5 Strategies to Build a Global Brand

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Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
May 7, 2013 in Branding
Twitter Ads Now Available to All U.S.-Based Small Businesses

Twitter Ads Now Available to All U.S.-Based Small Businesses

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The social media giant announced today it will open up its invite-only ad platform to all business owners.
April 30, 2013 in Social Media
In Mobile Push, Facebook Buys Parse to Court App Developers

In Mobile Push, Facebook Buys Parse to Court App Developers

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Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
April 26, 2013 in Social Media
New Google Tool Helps Businesses Deliver Better Online Ads

New Google Tool Helps Businesses Deliver Better Online Ads

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The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
April 25, 2013 in Your Website
What Twitter's Massive Advertising Deal Means for Businesses

What Twitter's Massive Advertising Deal Means for Businesses

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New partnership is about collecting data and making improvements, Twitter says.
April 24, 2013 in Social Media
5 Pay-Per-Click Mistakes That Can Cost You Money

5 Pay-Per-Click Mistakes That Can Cost You Money

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Tips for steering clear of common advertising pitfalls.
April 16, 2013 in Advertising
Facebook Expands Advertising Options With New 'Partner Categories'

Facebook Expands Advertising Options With New 'Partner Categories'

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Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
April 10, 2013 in Social Media
7 Steps to Get Publicity for Your Business

7 Steps to Get Publicity for Your Business

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Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
February 20, 2013 in Marketing Basics
Pinterest: Now Is Time to Start Generating Revenue

Pinterest: Now Is Time to Start Generating Revenue

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Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
February 8, 2013 in Social Media
Google Updates AdWords to Simplify Advertising Across Multiple Devices

Google Updates AdWords to Simplify Advertising Across Multiple Devices

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New version of the popular tool will give advertisers more options.
February 6, 2013 in Advertising
5 Marketing Lessons From the Super Bowl's Most Popular Commercials

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

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What small-business owners can learn from the best of the big budget ads.
February 4, 2013 in Advertising
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

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SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
February 1, 2013 in Public Relations
What You Need To Know About Facebook Mobile Ads

What You Need To Know About Facebook Mobile Ads

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Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.
January 23, 2013 in Advertising
3 Things You Need to Know Before Getting Started in Local Mobile Advertising

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

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Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
January 17, 2013 in Marketing Basics
5 Lessons in Local Mobile Advertising from Big Brands

5 Lessons in Local Mobile Advertising from Big Brands

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Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
January 16, 2013 in Mobile
College Entrepreneur of 2012: Bryan Silverman

College Entrepreneur of 2012: Bryan Silverman

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An enterprising young trep capitalizes on a captive audience with toilet paper you can read.
December 18, 2012 in Business Ideas

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