News and Articles About Advertising
Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
As this weekend approaches, it's time to remember to think bold and play tough to build your business.
Nearly a quarter of TV owners purchase their big screens for the Super Bowl, and often at a lower cost.
The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Dynamic website personalization is a powerful tool that can boost business.
Get ahead of the curve with these tips from marketing pro Perry Marshall.
Take advantage of one of the biggest events of the year without breaking the bank.
Beginning April 9, ads that showcase when a friend happens to 'like' or check into a sponsored page or location will no longer be available for purchase.
A service announced at CES this year allows you to buy items from advertisements using your television remote.
CBS Films turned a film critic's tweet into a full-page newspaper ad, calling into question the legalities of content appropriation on Twitter.
How much access is Facebook giving advertisers to your 'private' messages?
Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
The new service shows the messages of other nearby users, whether you follow them or not.
Entrepreneur caught up with College Entrepreneur of 2012 Bryan Silverman and talked about the upcoming year and his plans after graduation.
The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
The combination of data could help increase the relevancy of retargeted ads on mobile devices.
Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
No, we're not talking about traditional radio advertisements.
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
Three companies demonstrate how they use storytelling to get their message across.
For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.