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3 Dominant Ad-Tech Companies Share the Secrets of Their Success
Starting a Business

3 Dominant Ad-Tech Companies Share the Secrets of Their Success

How did these startups grow from tiny teams working in closet offices to multi-million dollar companies with more than 100 employees?
Zach Cutler
The Story of a Commercial, An Apology and a Glass of Pepsi
Advertising

The Story of a Commercial, An Apology and a Glass of Pepsi

The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Kate Taylor
Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising
Google

Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising

The head of Google's in-house creative agency says any tech startup can install practices from the Creative Lab to launch winning campaigns.
Tanya Benedicto Klich
New Google Initiative Enables Ad-Free Browsing on Certain Sites for a Monthly Fee
Online Advertising

New Google Initiative Enables Ad-Free Browsing on Certain Sites for a Monthly Fee

The Contributor program allows users to directly support their favorite sites as opposed to today's mostly ad-funded media model.
Geoff Weiss
Good Companies Make You Think. Great Companies Make You Feel.
Advertising

Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
Catherine Clifford
How to Improve Your Google AdWords Campaign This Holiday Season
SEO

How to Improve Your Google AdWords Campaign This Holiday Season

With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
Geoff Weiss
How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers
Facebook advertising

How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers

Once prospects click on your ad, your landing page has to capture their attention, trigger their interests, and not let them go.
Tanya Benedicto Klich
We Quintupled Our Online Sales in Two Months With These Steps, and So Can You
Sales Strategies

We Quintupled Our Online Sales in Two Months With These Steps, and So Can You

A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to increase sales five fold.
Adam Callinan
There's an Epic Battle of Christmas Commercials Unfolding in the U.K.
Advertising

There's an Epic Battle of Christmas Commercials Unfolding in the U.K.

In one corner -- swooning penguins. In the other -- a heartrending historical account of soldiers calling a temporary truce.
Geoff Weiss
Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
Advertising

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Geoff Weiss
Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads
Advertising

Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads

Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.
Geoff Weiss
How You Compete Matters More Than Winning Or Losing
Fear

How You Compete Matters More Than Winning Or Losing

Do you operate on faith, or fear? When you play dirty and smear the competition, you can end up shutting down future opportunities.
John Brubaker
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Peter Gasca
In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute
funny videos

In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute

This cheeky Canadian advertising agency really knows how to prioritize.
Kim Lachance Shandrow