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Today's Most Read
Multiply the Trust Factor Inside Your Organization
The 3 Decisions That Will Change Your Financial Life
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News and Articles About Advertising
Spreading the News? Avoid Paying the Dues.
Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
Edith G. Tolchin
What AdWords Research Reveals About Ad Words That Resonate With Buyers
There is an art to writing effective ad copy but science will help you create more effectively.
Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'
Businesses don't have the right to pre-existing good reviews, the court said.
Keeping It Classy: Spirit Airlines Uses Nude Celeb Pic Scandal to Sell Tickets
When life gives you leaked naked celeb selfies, go low and bare cheap fares. At least that's what Spirit Airlines did.
Kim Lachance Shandrow
These 4 Keyword Research Tools Will Make Your Job Easier
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
Think Like a Company's Marketing Director
To expand your agency's sphere of influence, view things from the perspective of your client.
Gabrey Means and Cassie Hughes
Creating Brand Joy. Disrupting With Purpose.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
How to Choose the Best Keywords for Your Online Marketing Campaign
If you want to find the best keywords for your business, avoid these all-too-common missteps.
Social Media Marketing
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.
Marketers will now have access to more nuanced references, not just explicit mentions.
The Creator of the World's First Pop-Up Ad Apologizes for Everything
The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
Strategic Tips for Writing Contributed Articles
PR firms need to do a better job of educating clients about what's required of them in the age of the Internet.
This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
3 Steps to Improve Your Ad's Clickthrough Rates
Use these three strategies to get more viewers to click on your ads.
Entrepreneur of 2014
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Our finalists have created everything from the world's first Twitter-based advertising agency to a toy startup that purports to be the 'Netflix for Legos.'
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