News and Articles About Advertising
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Your business will stand out with these tips for naming a new venture.
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Oral health company Orabrush shares its strategy behind creating viral online videos.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Find out how to tell your story to attract more customers to your franchise or small business.
Taking a page from Netflix, Amazon and Hulu, Yahoo is reportedly entering the content production arena.
To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
The bankrupt sandwich chain attempts to tap into the television zeitgeist in an ad that combines characters from cult TV shows 'Game of Thrones' and 'House of Cards.'
They may find subtle changes to an ad's location, size or color can win them a better click-through rate
Brand identity in its purest form.
The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
Small businesses should get to know their clientele when crafting their strategy.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
The traditional online ad is being overshadowed by these four types of marketing.
The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
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