Advertising

It's About Time: Apple Likely to Divulge Watch Details at Upcoming Event
Apple Watch

It's About Time: Apple Likely to Divulge Watch Details at Upcoming Event

The tech giant sent out invitations reading 'Spring Forward' for a media event to be held on March 9, the day after Daylight Savings Time begins.
Geoff Weiss
The 4 Digital Advertising Trends That Are Reshaping Advertising
Digital Marketing

The 4 Digital Advertising Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Ted Dhanik
Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses
Facebook Advertising

Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses

The social network's number of advertisers is up about 33 percent over last July.
Attention Is the New Currency for Brand Advertising
Marketing

Attention Is the New Currency for Brand Advertising

It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Jonah Goodhart
6 Restaurant Chains Celebrating Valentine's Day With Sweet Deals
Valentine's Day

6 Restaurant Chains Celebrating Valentine's Day With Sweet Deals

Ready to smooch for your supper at Qdoba or join the world's largest coffee date at Starbucks?
Kate Taylor
3 High-Risk Marketing Campaigns That Amazed Everybody by Working
Marketing

3 High-Risk Marketing Campaigns That Amazed Everybody by Working

Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Eric Samson
Your Product Is Your Brand
Brands

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
Steve Tobak
What the Super Bowl Taught Us About Faith at Work
Faith

What the Super Bowl Taught Us About Faith at Work

The nature of this year's ads tells us something about a growing positivity at corporations.
Sandi Krakowski
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
Twitter Marketing

Twitter Courts Businesses With Option to Promote Their Most Popular Tweets

The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
5 Lessons From Mostly Safe Super Bowl Ads
Advertising

5 Lessons From Mostly Safe Super Bowl Ads

Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
Gabrielle Boko
Marketing Magic: Monopoly Maker Hides Real Money in Game's Special Edition
Marketing

Marketing Magic: Monopoly Maker Hides Real Money in Game's Special Edition

For its 80th anniversary, 80 winners will find real cash when they buy the board game in France.
Nina Zipkin
3 Keys to Developing a Video Strategy
Video

3 Keys to Developing a Video Strategy

Entrepreneurs who desire a marketing strategy that's cutting-edge need to get the cameras involved.
Jesse Torres
The 10 Most Talked-About Super Bowl Commercials of 2015
Advertising

The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Nina Zipkin
Here Are the Best Months, Days and Times to Publish YouTube Videos
Content Strategy

Here Are the Best Months, Days and Times to Publish YouTube Videos

Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
Geoff Weiss