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Facebook Video Ads Coming to a Screen Near You

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
Twitter Testing 'Nearby' Service to Show Users Local Tweets

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
A College 'Trep's Plans for 2014

A College 'Trep's Plans for 2014

Entrepreneur caught up with College Entrepreneur of 2012 Bryan Silverman and talked about the upcoming year and his plans after graduation.
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving

Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving

No, we're not talking about traditional radio advertisements.
Why Spending on Big Data Isn't a Waste (Infographic)

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
5 Ways to Make Your Coupons Stand Out From the Pack

5 Ways to Make Your Coupons Stand Out From the Pack

People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
How 3 Companies Use Storytelling as Advertising

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.
10 Chains Scaring Up Business With Free Food & Other Halloween Deals

10 Chains Scaring Up Business With Free Food & Other Halloween Deals

For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
Is Facebook Really a Failure to Marketers?

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Do Digital Ads Work? Who Knows.

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
25 Creative Ways to Promote Your App For Free

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
Stop Worrying About Sales and Build Relationships

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Check out this video on what makes YouTube a solid advertising platform.
New York Cracks Down on Companies That Buy Fake Online Reviews

New York Cracks Down on Companies That Buy Fake Online Reviews

Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
Advertisements Are Coming to Pinterest Now, Too

Advertisements Are Coming to Pinterest Now, Too

The popular photo-sharing site is experimenting with its first type of ad unit: promoted pins.
Google Looking Beyond 'Cookies' to Track People Online

Google Looking Beyond 'Cookies' to Track People Online

In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
Fast Facts on Twitter's Startup Buying Spree

Fast Facts on Twitter's Startup Buying Spree

The 7-year-old social network has been snapping up companies left and right as it expands into mobile, analytics and social television.
Will Ads Ruin Instagram?

Will Ads Ruin Instagram?

The photo-sharing service plans to bring ads to its platform within the next year, and it's anyone's guess how users will react.

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