The social network's number of advertisers is up about 33 percent over last July.
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Ready to smooch for your supper at Qdoba or join the world's largest coffee date at Starbucks?
Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
The nature of this year's ads tells us something about a growing positivity at corporations.
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
For its 80th anniversary, 80 winners will find real cash when they buy the board game in France.
Entrepreneurs who desire a marketing strategy that's cutting-edge need to get the cameras involved.
Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.