Advertising

Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
Twitter Marketing

Twitter Courts Businesses With Option to Promote Their Most Popular Tweets

The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
5 Lessons From Mostly Safe Super Bowl Ads
Advertising

5 Lessons From Mostly Safe Super Bowl Ads

Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
Gabrielle Boko
Marketing Magic: Monopoly Maker Hides Real Money in Game's Special Edition
Marketing

Marketing Magic: Monopoly Maker Hides Real Money in Game's Special Edition

For its 80th anniversary, 80 winners will find real cash when they buy the board game in France.
Nina Zipkin
3 Keys to Developing a Video Strategy
Video

3 Keys to Developing a Video Strategy

Entrepreneurs who desire a marketing strategy that's cutting-edge need to get the cameras involved.
Jesse Torres
The 10 Most Talked-About Super Bowl Commercials of 2015
Advertising

The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Nina Zipkin
Here Are the Best Months, Days and Times to Publish YouTube Videos
Content Strategy

Here Are the Best Months, Days and Times to Publish YouTube Videos

Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
Geoff Weiss
For Native Advertising, The Best Is Yet to Come
Native Advertising

For Native Advertising, The Best Is Yet to Come

After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.
Jon Salm
Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.
Super Bowl

Can't Afford a $4 Million Super Bowl Ad? Try These 3 Things Instead.

Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Ted Devine
How 'Micro Marketing' Can Create Macro Results for Your Brand
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Eric Samson
Like Twitter, Facebook's Super Bowl Game Plan to Include Ads Sold in Real Time
Advertising

Like Twitter, Facebook's Super Bowl Game Plan to Include Ads Sold in Real Time

New technology developed by Facebook will enable marketers to deploy content regarding events as they unfold.
Geoff Weiss
5 Secrets to Succeed at Video Advertising
Video Advertising

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Alex Debelov
Breeding Puppies to Blow Up Kittens
Advertising

Breeding Puppies to Blow Up Kittens

The more we try not to offend in marketing, the more people we encounter who find offense to everything.
Ray Hennessey
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
Advertising

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Nina Zipkin
Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands
Artists

Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands

The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
Geoff Weiss