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Today's Most Read
5 Ways Open Government Data Can Inspire Startup Innovation
Instagram Just Murdered All of Its Robots
Marissa Mayer 'Balked' at Hiring Gwyneth Paltrow for Yahoo Food Because She Didn't Graduate From College
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News and Articles About Advertising
Market to Empowered Women: It's Ethical -- And It's Good for Business
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Beloved Brands Connect Emotionally to Lead the Pack
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Advertising's Next Frontier: Retroactive Product Placement
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Fast-Growing Ello a Facebook Killer? Not So Fast.
There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
With a few carefully chosen words, brands can avoid this common error.
Kim Lachance Shandrow
5 Common Strategic Mistakes to Avoid When Using AdWords
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
How Business Is Regulating Good Behavior in the NFL
The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.
Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious
Who hasn't wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Pointers for a Publisher Planning to Launch an Online Magazine
Poised to enter the business? Here's what you need to know before you make the leap.
Spreading the News? Avoid Paying the Dues.
Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
Edith G. Tolchin
What AdWords Research Reveals About Ad Words That Resonate With Buyers
There is an art to writing effective ad copy but science will help you create more effectively.
Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'
Businesses don't have the right to pre-existing good reviews, the court said.
Keeping It Classy: Spirit Airlines Uses Nude Celeb Pic Scandal to Sell Tickets
When life gives you leaked naked celeb selfies, go low and bare cheap fares. At least that's what Spirit Airlines did.
Kim Lachance Shandrow
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