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Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
What I Learned Gambling $3 Million on the Worst Super Bowl Ads

What I Learned Gambling $3 Million on the Worst Super Bowl Ads

As this weekend approaches, it's time to remember to think bold and play tough to build your business.
Super Bowl Season Is a Prime Time for TV Buyers

Super Bowl Season Is a Prime Time for TV Buyers

Nearly a quarter of TV owners purchase their big screens for the Super Bowl, and often at a lower cost.
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
The Next Big Thing on the Web: Sites Tailored for You

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.
Soon You Won't Be Able to Buy Sponsored Stories on Facebook

Soon You Won't Be Able to Buy Sponsored Stories on Facebook

Beginning April 9, ads that showcase when a friend happens to 'like' or check into a sponsored page or location will no longer be available for purchase.
This New Technology Will Let You Make Purchases Directly From Your TV

This New Technology Will Let You Make Purchases Directly From Your TV

A service announced at CES this year allows you to buy items from advertisements using your television remote.
Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

CBS Films turned a film critic's tweet into a full-page newspaper ad, calling into question the legalities of content appropriation on Twitter.
Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads

Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads

How much access is Facebook giving advertisers to your 'private' messages?
Before You Sponsor an Event, Answer These Questions

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Facebook Video Ads Coming to a Screen Near You

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
Twitter Testing 'Nearby' Service to Show Users Local Tweets

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
A College 'Trep's Plans for 2014

A College 'Trep's Plans for 2014

Entrepreneur caught up with College Entrepreneur of 2012 Bryan Silverman and talked about the upcoming year and his plans after graduation.
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving

Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving

No, we're not talking about traditional radio advertisements.
Why Spending on Big Data Isn't a Waste (Infographic)

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
5 Ways to Make Your Coupons Stand Out From the Pack

5 Ways to Make Your Coupons Stand Out From the Pack

People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
How 3 Companies Use Storytelling as Advertising

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.
10 Chains Scaring Up Business With Free Food & Other Halloween Deals

10 Chains Scaring Up Business With Free Food & Other Halloween Deals

For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.

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