News and Articles About Advertising
Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
The new service shows the messages of other nearby users, whether you follow them or not.
Entrepreneur caught up with College Entrepreneur of 2012 Bryan Silverman and talked about the upcoming year and his plans after graduation.
The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
The combination of data could help increase the relevancy of retargeted ads on mobile devices.
Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
No, we're not talking about traditional radio advertisements.
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
Three companies demonstrate how they use storytelling to get their message across.
For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Check out this video on what makes YouTube a solid advertising platform.
Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
The popular photo-sharing site is experimenting with its first type of ad unit: promoted pins.
In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
The 7-year-old social network has been snapping up companies left and right as it expands into mobile, analytics and social television.