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Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Business Unusual

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Neil Parmar
Pointers for a Publisher Planning to Launch an Online Magazine
Publishing

Pointers for a Publisher Planning to Launch an Online Magazine

Poised to enter the business? Here's what you need to know before you make the leap.
Brian Barquilla
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Spreading the News? Avoid Paying the Dues.
Advertising

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
Edith G. Tolchin
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What AdWords Research Reveals About Ad Words That Resonate With Buyers
Copywriting

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.
Alexandra Tachalova
Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'
Yelp

Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'

Businesses don't have the right to pre-existing good reviews, the court said.
Laura Entis
Keeping It Classy: Spirit Airlines Uses Nude Celeb Pic Scandal to Sell Tickets
Marketing

Keeping It Classy: Spirit Airlines Uses Nude Celeb Pic Scandal to Sell Tickets

When life gives you leaked naked celeb selfies, go low and bare cheap fares. At least that's what Spirit Airlines did.
Kim Lachance Shandrow
These 4 Keyword Research Tools Will Make Your Job Easier
Advertising

These 4 Keyword Research Tools Will Make Your Job Easier

One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
Richard Stokes
Think Like a Company's Marketing Director
Marketing Strategies

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
Gabrey Means and Cassie Hughes
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Creating Brand Joy. Disrupting With Purpose.
Marketing Strategies

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
Judith Carr-Rodriguez
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How to Choose the Best Keywords for Your Online Marketing Campaign
Online Marketing

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.
Richard Stokes
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.
Social Media Marketing

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
Laura Entis
The Creator of the World's First Pop-Up Ad Apologizes for Everything
Advertising

The Creator of the World's First Pop-Up Ad Apologizes for Everything

The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
Nina Zipkin
Strategic Tips for Writing Contributed Articles
Public Relations

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about what's required of them in the age of the Internet.
Rebekah Epstein
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This Old-School Tool Can Help You Create a Positioning Statement
Branding

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Jim Joseph