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4 Mistakes You're Probably Making With YouTube Advertising
There are actually plenty of great traffic- and conversion-generating opportunities to be found on the popular video service. The problem is you.
Chipotle Hit With Lawsuit Over GMO-Free Menu Claims
A California woman has accused the burrito chain of false advertising.
8 Ways to Do Big-Time Marketing Without Spending a Fortune
When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Social Media Marketing
The 7 Secrets to the Most Effective Social-Media Campaigns
Here is a list of simple, actionable tips that drive successful social-media ads.
KFC Doubles Down on a Dumb Ad Campaign
KFC believes that a negative response equates to a good response. No wonder the chain is struggling.
Gap Is Doing Everything It Can to Become Cool Again
With consumers embracing cheaper fast-fashion alternatives like H&M and Zara, the retailer has found itself in need of a makeover.
How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Arby's Bids Farewell to Its Favorite Hater, Jon Stewart, With an Ad Featuring His Insults
The chain proved its brand savvy as it bid Stewart #JonVoyage.
3 Mega Marketing Lessons From 3 Companies With Strong Brands
While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Starting a Business
How to Brand and Advertise Your Craft Beverage Startup
Set yourself apart from the craft crowd by determining exactly who you are and how you'll market your business.
We Know You Love Our Product: We Can See It in Your Face
Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Woo Hoo! Hulu's Working on a Premium Tier With No Ads.
People familiar with the plan call it 'Project NOAH,' which stands for NO Ads Hulu.
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
The Real Winner of the Women's World Cup: Nike
According to a social media firm, the Swoosh took the day.
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