News and Articles About Advertising

To Grab Today's Customers, It's Time to Go Native (Advertising)
Online Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
Zach Cutler
Use Humor to Get Your Marketing Message Noticed
Marketing

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
Al Lautenslager
8 Ways to Make Your Marketing Message Stand Out
Marketing

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Al Lautenslager
How to Grow Your Daily Deals Site Customer Base
Startup Kit

How to Grow Your Daily Deals Site Customer Base

Attracting customers is critical to the success of your online coupon or daily deal website. Here's how to attract traffic and build a following.
Some Bare Truths About Native Advertising
Advertising

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
Jeff Fagel
Cracker Jack Seeks Relaunch on Social Media
Social Media Marketing

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Geoff Weiss
Finding Customers Fast and the 80/20 Rule of Sales
Advertising Strategies

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Jason Fell
Dr. Oz Gets Grilled for Endorsing 'Miracle' Weight-Loss Products
Advertising

Dr. Oz Gets Grilled for Endorsing 'Miracle' Weight-Loss Products

The TV host acknowledged that his backing of these products have 'provided fodder for unscrupulous advertisers.'
Facebook Lets Users Determine the Ads They Want to See
Privacy concerns

Facebook Lets Users Determine the Ads They Want to See

The social giant is letting users modify their ad profiles while also gaining more information about them.
Nina Zipkin
Pinterest Now Offering Promoted Pins for All Businesses
Pinterest

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Wendy Frink
Facebook Shares Social Strategies at First-Ever Small Business Boot Camp
Social Media

Facebook Shares Social Strategies at First-Ever Small Business Boot Camp

Roughly 900 local business owners attended the symposium, marking Facebook's first-ever effort to reach out to entrepreneurs face-to-face.
Geoff Weiss
Arby's Breaks the World Record for Longest Commercial
Arby's

Arby's Breaks the World Record for Longest Commercial

This weekend, Arby's aired a 13-hour, dialogue-free commercial of brisket being smoked. Riveting.
Kate Taylor
How to Deal With Your No. 1 Nemesis
Competitors

How to Deal With Your No. 1 Nemesis

Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
Tariq Farid
3 Design Tips for Creating Signs That Attract Customers
Design

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Jason Fell