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News and Articles About Advertising
Think Like a Company's Marketing Director
To expand your agency's sphere of influence, view things from the perspective of your client.
Gabrey Means and Cassie Hughes
Creating Brand Joy. Disrupting With Purpose.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
How to Choose the Best Keywords for Your Online Marketing Campaign
If you want to find the best keywords for your business, avoid these all-too-common missteps.
Social Media Marketing
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.
Marketers will now have access to more nuanced references, not just explicit mentions.
The Creator of the World's First Pop-Up Ad Apologizes for Everything
The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
Strategic Tips for Writing Contributed Articles
PR firms need to do a better job of educating clients about what's required of them in the age of the Internet.
This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
3 Steps to Improve Your Ad's Clickthrough Rates
Use these three strategies to get more viewers to click on your ads.
Entrepreneur of 2014
Vote Now to Help Us Pick Our 'Emerging Entrepreneur of 2014'
Our finalists have created everything from the world's first Twitter-based advertising agency to a toy startup that purports to be the 'Netflix for Legos.'
Refine Your Advertising Language With These 5 Strategies
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Why Domino's Latest Ad Was a Smart, If Unintentional, Marketing Play
Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.
To Grab Today's Customers, It's Time to Go Native (Advertising)
Here are four steps to take to get started with a new content marketing campaign.
Use Humor to Get Your Marketing Message Noticed
Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
8 Ways to Make Your Marketing Message Stand Out
Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
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