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Is Facebook Really a Failure to Marketers?

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Do Digital Ads Work? Who Knows.

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
25 Creative Ways to Promote Your App For Free

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
Stop Worrying About Sales and Build Relationships

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Check out this video on what makes YouTube a solid advertising platform.
New York Cracks Down on Companies That Buy Fake Online Reviews

New York Cracks Down on Companies That Buy Fake Online Reviews

Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
Advertisements Are Coming to Pinterest Now, Too

Advertisements Are Coming to Pinterest Now, Too

The popular photo-sharing site is experimenting with its first type of ad unit: promoted pins.
Google Looking Beyond 'Cookies' to Track People Online

Google Looking Beyond 'Cookies' to Track People Online

In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
Fast Facts on Twitter's Startup Buying Spree

Fast Facts on Twitter's Startup Buying Spree

The 7-year-old social network has been snapping up companies left and right as it expands into mobile, analytics and social television.
Will Ads Ruin Instagram?

Will Ads Ruin Instagram?

The photo-sharing service plans to bring ads to its platform within the next year, and it's anyone's guess how users will react.
How to Make Your Media Strategy a Success

How to Make Your Media Strategy a Success

College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
Someday, Google Glass Could Track the Ads You See. Maybe.

Someday, Google Glass Could Track the Ads You See. Maybe.

A new patent points to Google charging advertisers based on when users actually look at an advertisement.
Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
Intuit to Give One Small Business a Free Super Bowl Ad

Intuit to Give One Small Business a Free Super Bowl Ad

Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
Facebook Courts Small Businesses to Drive Mobile Ad Revenue

Facebook Courts Small Businesses to Drive Mobile Ad Revenue

Facebook's second-quarter earnings showed impressive revenue growth, boosted by small businesses.
A (Kind of) Brief History of Marketing (Infographic)

A (Kind of) Brief History of Marketing (Infographic)

From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Revolutionizing the Way We Watch TV and Movies

Revolutionizing the Way We Watch TV and Movies

HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
Facebook Updates Ad Manager for Real-Time Analytics

Facebook Updates Ad Manager for Real-Time Analytics

Customizable reports and actionable reporting should help advertisers more fluidly optimize their campaigns.
How to Break Into Ad Tech

How to Break Into Ad Tech

Call them modern day Mad Men. We talk to three ad-tech entrepreneurs about their best advice for starting up.
Startups Bring Big-Data Spin to Ads

Startups Bring Big-Data Spin to Ads

With investors spending billions of dollars in recent years, yesterday's billboards have been replaced by highly targeted ads delivered over the Internet. We talk to three entrepreneurs in ad tech.

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