Advertising

4 Mistakes You're Probably Making With YouTube Advertising
Data-Driven Marketing

4 Mistakes You're Probably Making With YouTube Advertising

There are actually plenty of great traffic- and conversion-generating opportunities to be found on the popular video service. The problem is you.
Eric Siu
Chipotle Hit With Lawsuit Over GMO-Free Menu Claims
Legal Issues

Chipotle Hit With Lawsuit Over GMO-Free Menu Claims

A California woman has accused the burrito chain of false advertising.
8 Ways to Do Big-Time Marketing Without Spending a Fortune
Data-Driven Marketing

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Eric Samson
The 7 Secrets to the Most Effective Social-Media Campaigns
Social Media Marketing

The 7 Secrets to the Most Effective Social-Media Campaigns

Here is a list of simple, actionable tips that drive successful social-media ads.
Kevan Lee
KFC Doubles Down on a Dumb Ad Campaign
Data-Driven Marketing

KFC Doubles Down on a Dumb Ad Campaign

KFC believes that a negative response equates to a good response. No wonder the chain is struggling.
Ray Hennessey
Gap Is Doing Everything It Can to Become Cool Again
Data-Driven Marketing

Gap Is Doing Everything It Can to Become Cool Again

With consumers embracing cheaper fast-fashion alternatives like H&M and Zara, the retailer has found itself in need of a makeover.
How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads
Data-Driven Marketing

How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads

This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Catherine Clifford
Arby's Bids Farewell to Its Favorite Hater, Jon Stewart, With an Ad Featuring His Insults
Arby's

Arby's Bids Farewell to Its Favorite Hater, Jon Stewart, With an Ad Featuring His Insults

The chain proved its brand savvy as it bid Stewart #JonVoyage.
Kate Taylor
3 Mega Marketing Lessons From 3 Companies With Strong Brands
Data-Driven Marketing

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Jim Joseph
How to Brand and Advertise Your Craft Beverage Startup
Starting a Business

How to Brand and Advertise Your Craft Beverage Startup

Set yourself apart from the craft crowd by determining exactly who you are and how you'll market your business.
We Know You Love Our Product: We Can See It in Your Face
Data-Driven Marketing

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Daniel Newman
Woo Hoo! Hulu's Working on a Premium Tier With No Ads.
Business Accelerated

Woo Hoo! Hulu's Working on a Premium Tier With No Ads.

People familiar with the plan call it 'Project NOAH,' which stands for NO Ads Hulu.
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Data-Driven Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Issamar Ginzberg
The Real Winner of the Women's World Cup: Nike
Data-Driven Marketing

The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Daniel Roberts