News and Articles About Advertising
Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Check out this video on what makes YouTube a solid advertising platform.
Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
The popular photo-sharing site is experimenting with its first type of ad unit: promoted pins.
In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
The 7-year-old social network has been snapping up companies left and right as it expands into mobile, analytics and social television.
The photo-sharing service plans to bring ads to its platform within the next year, and it's anyone's guess how users will react.
College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
A new patent points to Google charging advertisers based on when users actually look at an advertisement.
The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
Facebook's second-quarter earnings showed impressive revenue growth, boosted by small businesses.
From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
Customizable reports and actionable reporting should help advertisers more fluidly optimize their campaigns.
Call them modern day Mad Men. We talk to three ad-tech entrepreneurs about their best advice for starting up.
With investors spending billions of dollars in recent years, yesterday's billboards have been replaced by highly targeted ads delivered over the Internet. We talk to three entrepreneurs in ad tech.
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