News and Articles About Advertising

Show Off Your Business Skills in Online Videos. (Really It's OK.)
Video Marketing

Show Off Your Business Skills in Online Videos. (Really It's OK.)

As visual creatures, people are swayed by a watching a professional make a case on the small screen.
John Knight
How to Stop Google From Using Your Name and Face in Ads
Technology

How to Stop Google From Using Your Name and Face in Ads

Take these fast, easy steps to keep your mug out of Google ads.
Kim Lachance Shandrow
Look Here! How to Market When Everyone is Distracted
Marketing Strategies

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Alex Friedman
8 Savvy Ways to Promote Your Event Planning Business
Startup Kit

8 Savvy Ways to Promote Your Event Planning Business

Get the word out about your services with these eight marketing tactics that are sure to bring in the business.
Like Airbnb, Birchbox Jumps to TV with First Commercial
Advertising

Like Airbnb, Birchbox Jumps to TV with First Commercial

Digitally-minded startups are taking to TV to raise their profiles and reach new users.
Nina Zipkin
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing Strategies

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Tanya Benedicto Klich
Swagbucks Wants to Be Your eBay, Google and YouTube
Funding

Swagbucks Wants to Be Your eBay, Google and YouTube

In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
Laura Entis
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?
Advertising

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
Kevin Bobowski
GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch
Marketing

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
Tanya Benedicto Klich
How Culture Clash Killed a $35 Billion Merger
Mergers and Acquisitions

How Culture Clash Killed a $35 Billion Merger

Roughly one year after trumpeting a merger that could have created the biggest ad agency on the planet, Omnicom and Publicis are right back where they started.
Geoff Weiss
This Crazy, High-Tech Billboard Does More Than Just Display Ads
Far Out Tech

This Crazy, High-Tech Billboard Does More Than Just Display Ads

Get this: An innovative billboard from a university in Peru cleans the air around it. Yup.
Nina Zipkin
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Advertising

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Geoff Weiss
Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses
Social Media

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
Tumblr Still Struggling to Be a Profitable Business
Tumblr

Tumblr Still Struggling to Be a Profitable Business

In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'
Jason Fell