Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
The nature of this year's ads tells us something about a growing positivity at corporations.
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
For its 80th anniversary, 80 winners will find real cash when they buy the board game in France.
Entrepreneurs who desire a marketing strategy that's cutting-edge need to get the cameras involved.
Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
New technology developed by Facebook will enable marketers to deploy content regarding events as they unfold.
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
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