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Today's Most Read
Here Are 3 Unorthodox Techniques for Learning Leadership Skills
The One Simple Tool for Transforming Your Relationship With Investors
These Young College Dropouts Built a $14 Million Company in Just Over a Year
Sleep Less, Feel Better and Get More Done With These 3 Tips
Remembering Mr. Spock: 10 of Leonard Nimoy's Most Memorable Quotes
News and Articles About Advertising
Ads on Snapchat Are Coming
They'll be opt-in and untargeted.
Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp
Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.
Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers
Oh, the places Facebook knows your customers go! And live.
Kim Lachance Shandrow
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Balance Product Development and Branding in Your Budget
There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online
At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
Knowing What Is, and Is Not, a Native Ad Is Step One to Using Them Effectively
The native ad is exalted but misunderstood.
Market to Empowered Women: It's Ethical -- And It's Good for Business
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Beloved Brands Connect Emotionally to Lead the Pack
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Advertising's Next Frontier: Retroactive Product Placement
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Fast-Growing Ello a Facebook Killer? Not So Fast.
There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
With a few carefully chosen words, brands can avoid this common error.
Kim Lachance Shandrow
5 Common Strategic Mistakes to Avoid When Using AdWords
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
How Business Is Regulating Good Behavior in the NFL
The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.
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