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News and Articles About Advertising
Good Companies Make You Think. Great Companies Make You Feel.
Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
How to Improve Your Google AdWords Campaign This Holiday Season
With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers
Once prospects click on your ad, your landing page has to capture their attention, trigger their interests, and not let them go.
Tanya Benedicto Klich
We Quintupled Our Online Sales in Two Months With These Steps, and So Can You
A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to increase sales five fold.
There's an Epic Battle of Christmas Commercials Unfolding in the U.K.
In one corner -- swooning penguins. In the other -- a heartrending historical account of soldiers calling a temporary truce.
Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads
Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.
How You Compete Matters More Than Winning Or Losing
Do you operate on faith, or fear? When you play dirty and smear the competition, you can end up shutting down future opportunities.
The Quick and Dirty on Marketing, Advertising and Branding
Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute
This cheeky Canadian advertising agency really knows how to prioritize.
Kim Lachance Shandrow
What Startups Need to Know About Ad Tech
Focus marketing dollars on the very people who actually want to buy something you're selling.
Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads
The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
The Iconic Pepsi Ad That Made Coke Go Ballistic
Former Apple and Pepsi CEO John Sculley reflects on the Pepsi Challenge, an ad campaign that helped put the soda giant on the map.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
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