Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
The more we try not to offend in marketing, the more people we encounter who find offense to everything.
2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Starting a Business
Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
In a new study, a third of millennials rank blogs as their top media source. But not even online posts can convince them to buy a house.
A simple,10-step recipe for a winning email marketing push. Bon appetit.
Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
Retailers are tricky. When they play to our senses, they smell money.