News and Articles About Advertising
A new patent points to Google charging advertisers based on when users actually look at an advertisement.
The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
Facebook's second-quarter earnings showed impressive revenue growth, boosted by small businesses.
From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
Customizable reports and actionable reporting should help advertisers more fluidly optimize their campaigns.
Call them modern day Mad Men. We talk to three ad-tech entrepreneurs about their best advice for starting up.
With investors spending billions of dollars in recent years, yesterday's billboards have been replaced by highly targeted ads delivered over the Internet. We talk to three entrepreneurs in ad tech.
A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
The banking and social media giants teamed up in an effort to reach out to small-business owners.
The use of smartphones and mobile devices has exploded. When you combine that with the billions of dollars spent on advertising each year, you get a hot new sector: advertising technology.
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
The social media giant announced today it will open up its invite-only ad platform to all business owners.
Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
New partnership is about collecting data and making improvements, Twitter says.
Tips for steering clear of common advertising pitfalls.
Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
New version of the popular tool will give advertisers more options.
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