The Contributor program allows users to directly support their favorite sites as opposed to today's mostly ad-funded media model.
Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
Once prospects click on your ad, your landing page has to capture their attention, trigger their interests, and not let them go.
A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to increase sales five fold.
In one corner -- swooning penguins. In the other -- a heartrending historical account of soldiers calling a temporary truce.
The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.
Do you operate on faith, or fear? When you play dirty and smear the competition, you can end up shutting down future opportunities.
Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
This cheeky Canadian advertising agency really knows how to prioritize.
Focus marketing dollars on the very people who actually want to buy something you're selling.
The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
Former Apple and Pepsi CEO John Sculley reflects on the Pepsi Challenge, an ad campaign that helped put the soda giant on the map.