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News and Articles About Advertising
Like Airbnb, Birchbox Jumps to TV with First Commercial
Digitally-minded startups are taking to TV to raise their profiles and reach new users.
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Tanya Benedicto Klich
Swagbucks Wants to Be Your eBay, Google and YouTube
In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?
The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch
Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
Tanya Benedicto Klich
How Culture Clash Killed a $35 Billion Merger
Roughly one year after trumpeting a merger that could have created the biggest ad agency on the planet, Omnicom and Publicis are right back where they started.
Far Out Tech
This Crazy, High-Tech Billboard Does More Than Just Display Ads
Get this: An innovative billboard from a university in Peru cleans the air around it. Yup.
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses
The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
Tumblr Still Struggling to Be a Profitable Business
In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'
Save Native Ads From the Slippery Slope of Deception
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Make Your Company's Name Unforgettable
Your business will stand out with these tips for naming a new venture.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Behind the Brand
Why This Quirky Brand Advertises Exclusively on YouTube
Oral health company Orabrush shares its strategy behind creating viral online videos.
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