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Today's Most Read
Don't Fall for These 12 Mental Money Traps
The Essential Ingredients to Startup Success
5 Things I Learned About Successful Startups From Steve Jobs
Here's a Reminder: Laughter Makes Meetings Better
These Young College Dropouts Built a $14 Million Company in Just Over a Year
News and Articles About Advertising
Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious
Who hasn't wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Pointers for a Publisher Planning to Launch an Online Magazine
Poised to enter the business? Here's what you need to know before you make the leap.
Spreading the News? Avoid Paying the Dues.
Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
Edith G. Tolchin
What AdWords Research Reveals About Ad Words That Resonate With Buyers
There is an art to writing effective ad copy but science will help you create more effectively.
Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'
Businesses don't have the right to pre-existing good reviews, the court said.
Keeping It Classy: Spirit Airlines Uses Nude Celeb Pic Scandal to Sell Tickets
When life gives you leaked naked celeb selfies, go low and bare cheap fares. At least that's what Spirit Airlines did.
Kim Lachance Shandrow
These 4 Keyword Research Tools Will Make Your Job Easier
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
Think Like a Company's Marketing Director
To expand your agency's sphere of influence, view things from the perspective of your client.
Gabrey Means and Cassie Hughes
Creating Brand Joy. Disrupting With Purpose.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
How to Choose the Best Keywords for Your Online Marketing Campaign
If you want to find the best keywords for your business, avoid these all-too-common missteps.
Social Media Marketing
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.
Marketers will now have access to more nuanced references, not just explicit mentions.
The Creator of the World's First Pop-Up Ad Apologizes for Everything
The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
Strategic Tips for Writing Contributed Articles
PR firms need to do a better job of educating clients about what's required of them in the age of the Internet.
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