News and Articles About Advertising

Make Your Company's Name Unforgettable
Branding

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Nina Zipkin
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
Pay-per-click

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Jonathan Long
Why This Quirky Brand Advertises Exclusively on YouTube
Behind the Brand

Why This Quirky Brand Advertises Exclusively on YouTube

Oral health company Orabrush shares its strategy behind creating viral online videos.
Bryan Elliott
5 Rules of Native Advertising Every Content Strategist Should Know
Content Strategy

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Jon Salm
Delivered by
Catch the Public's Eyes and Ears as a Storyteller
Storytelling

Catch the Public's Eyes and Ears as a Storyteller

Find out how to tell your story to attract more customers to your franchise or small business.
Joe Prusha
Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series
Content Strategy

Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series

Taking a page from Netflix, Amazon and Hulu, Yahoo is reportedly entering the content production arena.
Geoff Weiss
Giving Advertisers a Way to Bypass Facebook Click Fraud
Facebook advertising

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Ted Dhanik
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)
Customer Engagement

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
Jonathan Long
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This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious
Facebook advertising

This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup
Quiznos

Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup

The bankrupt sandwich chain attempts to tap into the television zeitgeist in an ad that combines characters from cult TV shows 'Game of Thrones' and 'House of Cards.'
Kate Taylor
More Online Publishers Ought to Try A/B Testing
Advertising Strategies

More Online Publishers Ought to Try A/B Testing

They may find subtle changes to an ad's location, size or color can win them a better click-through rate
Ankit Oberoi
17 Logos We Love
Branding 2014

17 Logos We Love

Brand identity in its purest form.
Pinterest Ads Are Coming and They're Going to Be Expensive
Pinterest

Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
Laura Entis
E*Trade Ditches Its Famous Talking Baby
Advertising

E*Trade Ditches Its Famous Talking Baby

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
Geoff Weiss