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News and Articles About Advertising
Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads
The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
The Iconic Pepsi Ad That Made Coke Go Ballistic
Former Apple and Pepsi CEO John Sculley reflects on the Pepsi Challenge, an ad campaign that helped put the soda giant on the map.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
3 Effective Channels for Marketing Your Mobile App
These avenues bring in predictability in growth and user acquisition.
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Probably Coming Soon: Paid, Ad-Free Subscriptions on YouTube
The video platform is finally considering a paid-subscription option that will allow users to avoid ads.
What's Missing From Your Facebook Ad Strategy
Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Tanya Benedicto Klich
Ello Is Starting to Look More Like a Business
The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Can Subway Ads Bring Mainstream Users to Foursquare?
Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
5 Simple Steps to Get Your YouTube Ad Campaign Up and Running
YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Perry Marshall, Mike Rhodes, and Bryan Todd
Blurred Lines: Is Native Advertising Bad Or Good?
Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
The Incredible Way Your Brain 'Sees' a Logo (Infographic)
Allow neuroscience to guide your logo design.
How Competition Created an Industry That Changed the World
The intense rivalry between NBC's David Sarnoff and CBS's William Paley propelled them to improve the quality of early radio.
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