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News and Articles About Advertising
Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses
The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
Tumblr Still Struggling to Be a Profitable Business
In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'
Save Native Ads From the Slippery Slope of Deception
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Make Your Company's Name Unforgettable
Your business will stand out with these tips for naming a new venture.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Behind the Brand
Why This Quirky Brand Advertises Exclusively on YouTube
Oral health company Orabrush shares its strategy behind creating viral online videos.
5 Rules of Native Advertising Every Content Strategist Should Know
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Catch the Public's Eyes and Ears as a Storyteller
Find out how to tell your story to attract more customers to your franchise or small business.
Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series
Taking a page from Netflix, Amazon and Hulu, Yahoo is reportedly entering the content production arena.
Giving Advertisers a Way to Bypass Facebook Click Fraud
To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)
An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious
'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup
The bankrupt sandwich chain attempts to tap into the television zeitgeist in an ad that combines characters from cult TV shows 'Game of Thrones' and 'House of Cards.'
More Online Publishers Ought to Try A/B Testing
They may find subtle changes to an ad's location, size or color can win them a better click-through rate
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