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3 Things You Need to Know Before Getting Started in Local Mobile Advertising

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
5 Lessons in Local Mobile Advertising from Big Brands

5 Lessons in Local Mobile Advertising from Big Brands

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
College Entrepreneur of 2012: Bryan Silverman

College Entrepreneur of 2012: Bryan Silverman

An enterprising young trep capitalizes on a captive audience with toilet paper you can read.
Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit

Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit

Three things you need to know about 'right of publicity' when selecting photos for your website or advertising.
Local Advertising Connects With Customers Using Inside Jokes

Local Advertising Connects With Customers Using Inside Jokes

Consider 'out-of-home' ads to connect with locals.

How We Made $10,000 Using These 5 Content Marketing Tricks

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
10 Quick Steps to Creating a Facebook Ad Campaign

10 Quick Steps to Creating a Facebook Ad Campaign

A step-by-step look at how to start advertising on the big social network.

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
How a Dollar Shave Club's Ad Went Viral

How a Dollar Shave Club's Ad Went Viral

Sales skyrocketed after an irreverent video became a Youtube hit.
How 'Do Not Track' May Hurt Businesses

How 'Do Not Track' May Hurt Businesses

Websites could lose revenue if they rely heavily on ads tied to users' browsing behavior.
5 Tips for Getting Started With Mobile Advertising

5 Tips for Getting Started With Mobile Advertising

As mobile device usage grows, your ads need to be where the action is. Here's what you need to know.

Mobile Advertising Platform Delivers Real Leads

AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups.
5 Ways to Transform Facebook Page Apps into Free Advertisements

5 Ways to Transform Facebook Page Apps into Free Advertisements

Learn how to use Facebook's redesign to get your customer's attention.
How to Make Facebook Ads Work for You

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
Social Advertising: Like, Share, Retweet ... Buy?

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
Skincare Startup's Lesson for Online Brands: Looks Matter

Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Kiip: A Win-Win for App Developers and Advertisers

Kiip: A Win-Win for App Developers and Advertisers

When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
Storytelling Expected to Score Big in 2012 Super Bowl Ads

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Why Watching the Super Bowl May Inspire You to Start a Business

Why Watching the Super Bowl May Inspire You to Start a Business

An entrepreneurship organization is running an ad during the Super Bowl. Its goal: To get you to start up.
Three Social-Media-Fueled Contests for Small Businesses

Three Social-Media-Fueled Contests for Small Businesses

Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
10 Lessons in Brilliant Marketing

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
HopStop Offers Free Geo-Targeted Ads for Small Businesses

HopStop Offers Free Geo-Targeted Ads for Small Businesses

Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
Don't Ignore the Easiest Place to Find Customers

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.
Three Common Marketing Mistakes and How to Fix Them

Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
Six Steps for Revving Up Your Search-Engine Marketing

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.

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