Advertising

Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs
Data-Driven Marketing

Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs

You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
Kim Lachance Shandrow
Mo' Money, Mo' Problems: Surviving Your Digital Agency's Success
Advertising

Mo' Money, Mo' Problems: Surviving Your Digital Agency's Success

Enjoying the afterglow of landing that big account? There may be financial traps ahead.
Geoff Mcqueen
Watch Apple's Three New Smartwatch Ads
Business Accelerated

Watch Apple's Three New Smartwatch Ads

After months of waiting, Apple's debut smartwatch is finally here. And the company has three new videos to tempt you with.
Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape
Data-Driven Marketing

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
David Steinberg
8 Savvy Ways to Promote Your Event Planning Business
Data-Driven Marketing

8 Savvy Ways to Promote Your Event Planning Business

Get the word out about your services with these eight marketing tactics that are sure to bring in the business.
The Staff of Entrepreneur Media, Inc.
3 Things to Make You Smarter About Your Mobile Strategy in 2015
Business Accelerated

3 Things to Make You Smarter About Your Mobile Strategy in 2015

Mobile or apps? You've got some big decisions ahead.
James Briggs
Fast-Food Chain to Pay for the Wedding of Mr. Burger and Ms. King
Burger King

Fast-Food Chain to Pay for the Wedding of Mr. Burger and Ms. King

It only seems right that Burger King foot the bill for the wedding of Joel Burger and Ashley King after their engagement announcement went viral.
Kate Taylor
Groups Urge FTC to Investigate YouTube Kids Video App
Data-Driven Marketing

Groups Urge FTC to Investigate YouTube Kids Video App

The groups are concerned that the app disregards long-established safeguards limiting advertising to young audiences.
5 Common YouTube Advertising Mistakes
Data-Driven Marketing

5 Common YouTube Advertising Mistakes

If harnessed correctly, ads on the video network can become one of the top growth channels for your business.
Eric Siu
Google Is About to Change the TV Business Forever
Business Accelerated

Google Is About to Change the TV Business Forever

Television ads could soon work a lot like digital ads.
Put Authenticity Into Your Celebrity Endorsements
Data-Driven Marketing

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?
David Hagenbuch
9 Marketing Mistakes That Cost Your Business Money
Data-Driven Marketing

9 Marketing Mistakes That Cost Your Business Money

When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
The New Prime Time for Ads -- and How to Use It to Your Advantage
Data-Driven Marketing

The New Prime Time for Ads -- and How to Use It to Your Advantage

The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Amit Avner
Google in Initial Talks to Buy Indian Startup
Business Accelerated

Google in Initial Talks to Buy Indian Startup

Bangalore-based startup InMobi helps companies target phones and mobile devices in their advertising.