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News and Articles About Advertising
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Probably Coming Soon: Paid, Ad-Free Subscriptions on YouTube
The video platform is finally considering a paid-subscription option that will allow users to avoid ads.
What's Missing From Your Facebook Ad Strategy
Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Tanya Benedicto Klich
Ello Is Starting to Look More Like a Business
The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Can Subway Ads Bring Mainstream Users to Foursquare?
Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
5 Simple Steps to Get Your YouTube Ad Campaign Up and Running
YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Perry Marshall, Mike Rhodes, and Bryan Todd
Blurred Lines: Is Native Advertising Bad Or Good?
Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
The Incredible Way Your Brain 'Sees' a Logo (Infographic)
Allow neuroscience to guide your logo design.
How Competition Created an Industry That Changed the World
The intense rivalry between NBC's David Sarnoff and CBS's William Paley propelled them to improve the quality of early radio.
McDonald's Hires Ex-'MythBusters' Host to Address Pink Slime, Other Food Rumors
The fast-food chain is tackling rumors about pink slime, McRibs and horse meat with the help of former 'MythBusters' co-host Grant Imahara, in a new ad campaign.
YouTube to Open Free Production Facility for NYC-Based Creators
YouTube Space New York follows similar facilities in London, Los Angeles and Tokyo.
Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)
Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
Ads on Snapchat Are Coming
They'll be opt-in and untargeted.
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