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Like Airbnb, Birchbox Jumps to TV with First Commercial
Advertising

Like Airbnb, Birchbox Jumps to TV with First Commercial

Digitally-minded startups are taking to TV to raise their profiles and reach new users.
Nina Zipkin
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing Strategies

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Tanya Benedicto Klich
Swagbucks Wants to Be Your eBay, Google and YouTube
Funding

Swagbucks Wants to Be Your eBay, Google and YouTube

In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
Laura Entis
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?
Advertising

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
Kevin Bobowski
GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch
Marketing

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
Tanya Benedicto Klich
How Culture Clash Killed a $35 Billion Merger
Leadership

How Culture Clash Killed a $35 Billion Merger

Roughly one year after trumpeting a merger that could have created the biggest ad agency on the planet, Omnicom and Publicis are right back where they started.
Geoff Weiss
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This Crazy, High-Tech Billboard Does More Than Just Display Ads
Far Out Tech

This Crazy, High-Tech Billboard Does More Than Just Display Ads

Get this: An innovative billboard from a university in Peru cleans the air around it. Yup.
Nina Zipkin
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Advertising

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Geoff Weiss
Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses
Social Media

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
Tumblr Still Struggling to Be a Profitable Business
Tumblr

Tumblr Still Struggling to Be a Profitable Business

In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'
Jason Fell
Save Native Ads From the Slippery Slope of Deception
Advertising

Save Native Ads From the Slippery Slope of Deception

Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Ash Nashed
Make Your Company's Name Unforgettable
Branding

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Nina Zipkin
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
Pay-per-click

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Jonathan Long
Why This Quirky Brand Advertises Exclusively on YouTube
Behind the Brand

Why This Quirky Brand Advertises Exclusively on YouTube

Oral health company Orabrush shares its strategy behind creating viral online videos.
Bryan Elliott