Analytics

News and Articles About Analytics

6 Must-Have Tools to Boost Your Social-Media Productivity
Social Media

6 Must-Have Tools to Boost Your Social-Media Productivity

Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
Pooja Lohana
Balancing the Art and Science of Content Marketing (Infographic)
Marketing Strategies

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Business Circle

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Eric Samson
3 Marketing Tactics to Avoid Next Year
Marketing

3 Marketing Tactics to Avoid Next Year

Here instead are some worthy approaches to take for your promotional efforts in 2015.
Renee Yeager
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How to Use Twitter Analytics to Help You Tweet Better
Twitter

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
Kevan Lee
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Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Business Circle

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Kelsey Meyer
4 Ways to Cut Down on the Hidden Costs of Sales
Business Circle

4 Ways to Cut Down on the Hidden Costs of Sales

Empower your salespeople by giving them the tools they need and removing the distractions they don't.
Chris Harrington
5 Ways to Pull Big Data Into Your Marketing Strategy
Big Data

5 Ways to Pull Big Data Into Your Marketing Strategy

What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.
Jean Spencer
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Content marketing

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
Pratik Dholakiya
#HashtagFails? 5 Tips That Will Change Your Fortune
Hashtags

#HashtagFails? 5 Tips That Will Change Your Fortune

Master use of this key identifier on social media channels and realize business results.
Dane Atkinson
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Productivity

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
Kevan Lee
Big Data Has the Potential to Transform Health Care
Big Data

Big Data Has the Potential to Transform Health Care

If the vast amount of health data collected by every source from insurance records to exercise apps is pooled, analytics can help create a much healthier society.
Stefan Groschupf
The Ultimate Guide to Metrics for Business Leaders
Big Data

The Ultimate Guide to Metrics for Business Leaders

Drive performance by focusing on key measurements in seven telling ways.
Asha Saxena
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3 Signs That Your Partner Program Is Going Belly Up
Strategic Partnerships

3 Signs That Your Partner Program Is Going Belly Up

How to ensure your partner program is set up for success, rather than ending up a total dud.
Kumar Srivastava