Analytics

News and Articles About Analytics

How to Use Analytics to Unlock a Treasure Trove of Information
Data Analysis

How to Use Analytics to Unlock a Treasure Trove of Information

To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.
Eric Samson
IBM, Facebook Team Up on Marketing Analytics Mashup
Collaborating

IBM, Facebook Team Up on Marketing Analytics Mashup

The goal is to drive personalized campaigns, both on the social network and across other digital channels.
4 Keys to Raising Your Content Marketing Game
Content Marketing

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Brett Relander
Should ROI Be Attached to Every Marketing Activity?
Marketing

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Dan Newman
How to Use LinkedIn Analytics to Boost Your Marketing Efforts
Linkedin

How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.
Ted Prodromou
The Results-Driven Approach to Blogging
Analytics

The Results-Driven Approach to Blogging

One of the keys to success is first understanding what success looks like.
Brian Honigman
SurveyMonkey Expands Business Into Paid Analytic Services
Analytics

SurveyMonkey Expands Business Into Paid Analytic Services

The idea is to help companies better understand their customers.
10 Data Tools Every Marketer Needs to Be Using
Data Analysis

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
Romy Misra
Everything You Need to Know About Setting Up Your Company Page on LinkedIn
Linkedin

Everything You Need to Know About Setting Up Your Company Page on LinkedIn

Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.
Ted Prodromou
4 Signs Your Startup Has Officially Matured Into an Established Enterprise
Growth Strategies

4 Signs Your Startup Has Officially Matured Into an Established Enterprise

While every business begins its life as a startup, here's how to determine that you're on the growth path.
John Boitnott
8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard
YouTube

8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard

YouTube's Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers.
Dane Atkinson
Your Data Needs Regular Health Checkups, Too
Data Analysis

Your Data Needs Regular Health Checkups, Too

Businesses collect data constantly but are not always so consistent evaluating if it best serves the strategy.
Asha Saxena
Looking to Use Big Data? Ask These 4 Questions.
Big Data

Looking to Use Big Data? Ask These 4 Questions.

Big data doesn't have to be scary; businesses just need to ask the right questions.
Dan Newman
Flying Blind: How Instagram Measured Success In the Pre-Analytics Era
Instagram

Flying Blind: How Instagram Measured Success In the Pre-Analytics Era

A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.
John Rampton