Analytics

News and Articles About Analytics

Square Rolls Out New Analytics Suite

Square Rolls Out New Analytics Suite

Staying competitive following Amazon's announcement of its first mobile card reader, Square unveils new features.
Wish Waiting for a Table Was Less Painful? There's an App for That.

Wish Waiting for a Table Was Less Painful? There's an App for That.

NoWait efficiently manages waits for tables, reducing stress levels for customers and restaurant owners alike.
This Tool Promises to Find the Best Location for Your Business

This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.
In an Effort to Up Its Mobile Ad Game, Yahoo Acquires Flurry

In an Effort to Up Its Mobile Ad Game, Yahoo Acquires Flurry

The mobile ad and analytics company is one of Yahoo's most expensive acquisition to date under CEO Marissa Mayer.
In Landmark Deal, Apple and IBM Join Up to Develop Business Apps

In Landmark Deal, Apple and IBM Join Up to Develop Business Apps

The wide-ranging partnership aims to combine IBM's big data and analytics proficiencies with Apple’s ubiquity and usability.
Taking Aim at Twitter, Facebook Ramps Up Celeb Presence

Taking Aim at Twitter, Facebook Ramps Up Celeb Presence

The social giant continues to take aim at rival Twitter with an emphasis on VIP users and entertainment partnerships.
What’s Roughly the Size of 9.4 Trillion DVDs? (Infographic)

What’s Roughly the Size of 9.4 Trillion DVDs? (Infographic)

The world of ‘big data’ will balloon in years to come.
Overcoming the Challenges of Data Analytics

Overcoming the Challenges of Data Analytics

When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.
Ever Wish You Could Decipher Social-Media Snark?  So Does the Secret Service.

Ever Wish You Could Decipher Social-Media Snark? So Does the Secret Service.

The Secret Service is looking for new social-media monitoring tools, to among other things, help determine sarcasm.
This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers

This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers

Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
The Best Software Tools to Run a Startup

The Best Software Tools to Run a Startup

Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.
Get Comfortable With Big Data in 3 Steps

Get Comfortable With Big Data in 3 Steps

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
How Big Data Helps Us Keep Pace (Infographic)

How Big Data Helps Us Keep Pace (Infographic)

Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into consumer behaviors and needs.
IBM's Watson Could Be Your Next Shopping Partner

IBM's Watson Could Be Your Next Shopping Partner

Cognitive, artificial intelligence is moving into e-commerce.
Can Twitter Be Used to Predict Crime?

Can Twitter Be Used to Predict Crime?

A newly published paper says geo-tagged tweets can assist in the prediction of crime.
Should You Focus on SEO or Pay-Per-Click Marketing?

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
This Software Company Can Boost Your Retention Rate

This Software Company Can Boost Your Retention Rate

Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
Twitter Geeks Out on Data, Acquires Gnip

Twitter Geeks Out on Data, Acquires Gnip

Twitter has snagged six-year-old social data startup Gnip for an undisclosed amount.
Big Data Isn't Just For Big Businesses Anymore

Big Data Isn't Just For Big Businesses Anymore

With resources becoming more available and less expensive, small businesses are able to tap into big data for a deeper analysis of their company.
9 Online Ad Campaign Stats You Must Track

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
3 Ways to Use Big Data to Drive Repeat Sales

3 Ways to Use Big Data to Drive Repeat Sales

Examine patterns in customers' behavior to score purchases from them once again.
Most Essential Social Media Tools

Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
3 Ways to Use Your Twitter Data to Beat the Competition

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

Going forward, your marketing department should look more like your IT department.
How to Tell if Your Social Media Efforts Are Paying Off

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.

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