Analytics

News and Articles About Analytics

5 Tools for Downloading and Analyzing Twitter Data
Twitter Marketing

5 Tools for Downloading and Analyzing Twitter Data

There is a mountain of Twitter data available with vast potential to enhance your marketing, once you have the resources to make sense of it.
Ann Smarty
10 Questions to Ask When Collecting Customer Data
News and trends

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow
Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game
Big Data

Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game

The acquisition is a bit of a departure from Palantir's focus on issues like national security and defense strategy but also a harbinger of how data analysis is changing the game for retailers.
Catherine Clifford
Big Data

4 Marketing Analytics Tools That Are Shaping the Industry

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Jean Spencer
Facts and Myths of Business and Big Data in the Cloud (Infographic)
Big Data

Facts and Myths of Business and Big Data in the Cloud (Infographic)

Startups take to the cloud naturally but large, established companies are making the move methodically.
Prat Moghe
How to Equip Yourself for the Data-Driven Future
Technology

How to Equip Yourself for the Data-Driven Future

Nearly every industry will be benefiting from professionals with a solid analytical foundation in the near future. Here's how to get into the game.
Asha Saxena
4 Free Must-Use Analytics Tools for Social-Media Marketers
Social Media Marketing

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
Drew Hendricks
6 Must-Have Tools to Boost Your Social-Media Productivity
Social Media

6 Must-Have Tools to Boost Your Social-Media Productivity

Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
Pooja Lohana
Balancing the Art and Science of Content Marketing (Infographic)
Marketing Strategies

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Online Marketing

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Eric Samson
3 Marketing Tactics to Avoid Next Year
Marketing

3 Marketing Tactics to Avoid Next Year

Here instead are some worthy approaches to take for your promotional efforts in 2015.
Renee Yeager
How to Use Twitter Analytics to Help You Tweet Better
Twitter

How to Use Twitter Analytics to Help You Tweet Better

Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
Kevan Lee
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Marketing Strategies

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Kelsey Meyer
4 Ways to Cut Down on the Hidden Costs of Sales
Sales

4 Ways to Cut Down on the Hidden Costs of Sales

Empower your salespeople by giving them the tools they need and removing the distractions they don't.
Chris Harrington