News and Articles About Analytics
Piinpoint helps businesses choose where to open based on facts, not just intuition.
The mobile ad and analytics company is one of Yahoo's most expensive acquisition to date under CEO Marissa Mayer.
The wide-ranging partnership aims to combine IBM's big data and analytics proficiencies with Apples ubiquity and usability.
The social giant continues to take aim at rival Twitter with an emphasis on VIP users and entertainment partnerships.
The world of big data will balloon in years to come.
When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.
The Secret Service is looking for new social-media monitoring tools, to among other things, help determine sarcasm.
Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.
Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into consumer behaviors and needs.
Cognitive, artificial intelligence is moving into e-commerce.
A newly published paper says geo-tagged tweets can assist in the prediction of crime.
What does each do, and what are pros and cons of each approach?
Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
Twitter has snagged six-year-old social data startup Gnip for an undisclosed amount.
With resources becoming more available and less expensive, small businesses are able to tap into big data for a deeper analysis of their company.
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Examine patterns in customers' behavior to score purchases from them once again.
Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
Going forward, your marketing department should look more like your IT department.
Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.