A marketer's job is never done. Fending off challengers and keeping on top of the latest industry developments and releases is a good chunk of work, even for companies at the very top of their industry.
If you think hiring experts is expensive, try hiring novices.
Don't settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path.
The ability to recognize opportunities right now and go on the offense is about to pay dividends.
2024 will be the year to bring your idea to life. Will AI beat you to it?
Don't put your head in the sand and stoke fears about machines taking over the world; learn how to take the reins and make the machines work for you.