Signing out of account, Standby...
Jason R. Rich
Jason R. Rich, based in Foxboro, Mass., is author of more than 55 books on topics including ecommerce, online marketing, digital photography and interactive entertainment, as well as the Apple iPhone and iPad.
Follow Jason R. Rich on Social
YouTube can help spread the word about your business. Read more about using YouTube as a low-cost marketing tool in this second part of our two-part series.
Discover six way you can use YouTube as a low-cost marketing tool to generate new customers and sales.
Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message.
Try these five methods for drawing more and more viewers to your business's YouTube videos and growing your business in the process.
Use YouTube Analytics (or any number of online analytical tools) to find out exactly who's watching your videos.
Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.