Building a Business
5 Analytics Tools to Supercharge Your Marketing Strategy
Fortunately, in today's digital age, it's easier than ever to analyze your data for the goals you set. Here's where to start.
By Thomas Smale
Analytics | Page 2
Marketing
How Predictive Analytics Can Help Your Business See the Future (Infographic)
An investment in predictive analytics may give your business the competitive advantage it needs.
Tech
The Face of Intelligent Marketing? Your Customer.
A primer on what wi-fi analytics and triggered marketing can do for your business.
Business Operations & Logistics
Big Data, Big Deal! 5 Ways It’s Going to Be Revolutionized In 2018
The big data market has been predicted to be worth $46.34 billion by 2018. What can it do for your business?
By AJ Agrawal
Business Operations & Logistics
Why Un-Silo-ing Your Data Will Boost Your Company’s Efficiency and Productivity
You can't manage what you don't track. Analytics empowers organizations to effectively manage both assets and people.
By April Rassa
Tech
It’s Not About Just the Experience, It’s the Journey — With Analytics
Thanks to dramatic new algorithms, you're about to learn a whole lot more about your customer's actions and preferences.
Tech
Can Embedded Analytics Change the Game for Early-Stage Software Startups?
Tech startups face a real conundrum when it comes to giving processing and presenting data.
Marketing
10 Mistakes You’re Making With Google Analytics
What? You're not using this tool? Then, you're missing out on your best opportunity to unlock the full potential of your website.
By AJ Agrawal
Tech
Why Fintech Startups Need Smart Analytics
Businesses must ensure that they are making smart and guided decisions in order to be competitive.
Building a Business
How to Use Data to Stem the Tide of High Churn
Sophisticated subscription models employ deep analytics to navigate the difference between profit and loss.
Online Presence
5 Winning Social Media Strategies From a Master Marketer
Real content from real people develops real relationships.
Building a Business
Latch Onto These 10 Business Trends to Boost Your Growth Rate
Working smarter means finding new efficiencies, respecting your team's time and reducing interruptions that distract you from your goals.
Online Presence
Why Snapchat Marketing Stinks Big Time
Poor analytics and expensive ad costs are at the top of the list.
By Eric Samson
Business News
3 Things Business Owners Need to Know About BI
Business Intelligence, the analysis of data that companies create simply by doing business, can drive greater profitability.
Building a Business
Why More Sales Leaders Are Focusing on Sales Coaching
The American job market is tighter than it's been in years, and the sales industry is no exception.
By Howard Brown
Business News
The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools and Tips
Instagram analytics are a key part of any Instagram marketing strategy.
By Alfred Lua
Tech
3 Ways to Integrate Traffic Analytics Into Your Sales Management Platform
Technologies exist for SaaS, ecommerce, B2B -- anyone really -- to use analytics to grow your business.
By Ann Smarty
Building a Business
What it Takes to Be a Growth Hacker
If you have a knack for marketing and love makings things go viral, there's never been a better time to become a growth hacker.
By Andrew Medal
Tech
‘People Analytics’ Can Save You From Costly H.R. Mistakes
Here are five of those mistakes, just to start. Interested yet?
Marketing
7 Ways To Save Time, Energy and Money on Content Marketing
A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Building a Business
How Google Uses People Analytics to Create a Great Workplace
Hint: It's about the people, for the people, and by the people -- and you can translate the big ideas to your much smaller company.
Tech
Here’s the Tech Toolkit You Need to Maximize Results Before, During and After Launch
All the time and energy you invested will fall short if this isn't done right.
Online Presence
This Is Why Social Media Analytics Are Essentially Worthless
All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
By Steve Tobak
Tech
5 Reasons to Quickly Start Using Accelerated Mobile Pages
Consumers want everything delivered in the palm of their hand, and they want it fast.
By John Lincoln
Building a Business
How to Boost Customer Loyalty Using Analytics and Actionable Insights
Returns data offers companies priceless insights that improve the customer experience.
Tech
3 Steps to Building a Predictive Analytics System
Build a predictive analytics system when you start your business, not after you start scaling it.
Building a Business
Don’t Make These 3 Technology Mistakes
You first must understand which goals you're trying to achieve before you can cash in on big data and AI.