Sheila Eugenio is the founder and CEO of
Media Mentions, a leading PR and digital marketing agency. Before founding Media Mentions, Eugenio has consulted with several mediums to large businesses on how to position their brand and attract the right audience. She helps brands and startup companies to create PR strategies that reach to the right audience.
Being first to market brings huge advantages, but the advantage doesn't last long.
Internet of Things
A growing number of entrepreneurs are creating solutions that make it easier for devices to talk to one another.
People feel too squeezed to put money aside. Entrepreneurs are exploring how to take the pain out of the process.
The ability to translate between languages quickly and inexpensively opens vast new possibilities.
The entrepreneurial spirit translates across cultures.
To survive, startups must make themselves visible online. Getting seen is going to take expert help.
Business-to-Consumer ecommerce companies are blazing a trail that B2B firms can follow to generate a lot more business.
Business Intelligence, the analysis of data that companies create simply by doing business, can drive greater profitability.
If you are not properly prepared for the big changes, things can easily spiral out of control and turn your dreams into nightmares.
Young professionals don't dream of picket fences. The real-estate industry must take a new approach to engage millennials and make them believe again in the power of ownership.
Make buying online and your customers will thank you (and buy a lot more from you).
Most companies don't take the time to make the most of a powerful tool for your business.
Take It From The Pros
Should you create your own brand or work within an established company?
Security, privacy and ease of use are all concerns.
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