Tech
3 Enterprise Business Intelligence Trends That Can Benefit Your Business
Social intelligence? Smart analytics? Threat intelligence? It's time you learned about these new tools.
Analytics | Page 4
Building a Business
5 Tips for Getting Your Analytics Game on Point
Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
Business News
The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers
There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
By Kevan Lee
Building a Business
How to Create an Awesome Blog
Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Marketing
4 Critical Things Every Business Must Know About Mobile Marketing
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Online Presence
The 100 Most Popular Emoji Hashtags on Instagram (Infographic)
Hearts and smiley faces abound as audiences, by and large, prefer characters that 'express joy.'
By Geoff Weiss
Building a Business
Salesforce Adds Big-Data Buddies to Improve Analytics Service
The cloud CRM giant adds Google, Cloudera, Hortonworks, New Relic, Informatica, and Trifacta as key partners for Wave.
By Barb Darrow
Building a Business
Without Good Analysis, Big Data Is Just a Big Trash Dump
Focusing on Big Data can be a big waste of time and money if you don't know how to mine it.
By Vin Gupta
Business Operations & Logistics
How to Use Analytics to Unlock a Treasure Trove of Information
To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.
By Eric Samson
Business News
IBM, Facebook Team Up on Marketing Analytics Mashup
The goal is to drive personalized campaigns, both on the social network and across other digital channels.
Business Operations & Logistics
Watch Out! Here Comes Big Data 2.0
Small-business owners now have access to the highest levels of data technology.
Marketing
4 Keys to Raising Your Content Marketing Game
The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Building a Business
Sales Forecasting — by Reps, at Least — Is Dead
Predictive analytics technology, on the other hand, is alive and kicking.
Building a Business
Should ROI Be Attached to Every Marketing Activity?
Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Building a Business
3 Things That Successful Entrepreneurs Know About Data
Attaching strategic actions to important metrics can turn your company into a money-making machine.
Online Presence
How to Use LinkedIn Analytics to Boost Your Marketing Efforts
Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.
Building a Business
The Results-Driven Approach to Blogging
One of the keys to success is first understanding what success looks like.
Building a Business
Why You Need to Embrace the Big Data Trend in HR
Big data is an increasingly available resource for recruiting and retaining the best talent, with substantial savings for employers.
By Matt Straz
Business News
SurveyMonkey Expands Business Into Paid Analytic Services
The idea is to help companies better understand their customers.
By Reuters
Building a Business
10 Data Tools Every Marketer Needs to Be Using
The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
By Romy Misra
Building a Business
Which Do We Need More: Big Data or Fast Data?
Why computers can't do all the work: data analysts are important, too
By Jean Spencer
Online Presence
Everything You Need to Know About Setting Up Your Company Page on LinkedIn
Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.
Building a Business
4 Signs Your Startup Has Officially Matured Into an Established Enterprise
While every business begins its life as a startup, here's how to determine that you're on the growth path.
Online Presence
8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard
YouTube's Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers.
Building a Business
Your Data Needs Regular Health Checkups, Too
Businesses collect data constantly but are not always so consistent evaluating if it best serves the strategy.
By Asha Saxena
Business Operations & Logistics
Looking to Use Big Data? Ask These 4 Questions.
Big data doesn't have to be scary; businesses just need to ask the right questions.
Online Presence
Flying Blind: How Instagram Measured Success In the Pre-Analytics Era
A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.
By John Rampton