Analytics | Page 4

Building a Business

The Complete Guide to Building a Metrics-Driven Company

Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.

By Andrew Cohen

Tech

3 Enterprise Business Intelligence Trends That Can Benefit Your Business

By Himanshu Sareen

Building a Business

Look for These 7 Characteristics Before Hiring a Data Scientist

By Asha Saxena

Building a Business

How Analytics and Data Can Undermine Leaders

By Patti Johnson

Building a Business

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.

By Daniel Newman

Building a Business

5 Tips for Getting Your Analytics Game on Point

Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.

By Small Business PR

Business News

The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers

There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.

By Kevan Lee

Building a Business

How to Create an Awesome Blog

Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.

By Mitch Meyerson

Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.

By Mitch Meyerson

Online Presence

The 100 Most Popular Emoji Hashtags on Instagram (Infographic)

Hearts and smiley faces abound as audiences, by and large, prefer characters that 'express joy.'

By Geoff Weiss

Building a Business

Salesforce Adds Big-Data Buddies to Improve Analytics Service

The cloud CRM giant adds Google, Cloudera, Hortonworks, New Relic, Informatica, and Trifacta as key partners for Wave.

By Barb Darrow

Building a Business

Without Good Analysis, Big Data Is Just a Big Trash Dump

Focusing on Big Data can be a big waste of time and money if you don't know how to mine it.

By Vin Gupta

Business Operations & Logistics

How to Use Analytics to Unlock a Treasure Trove of Information

To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.

By Eric Samson

Business News

IBM, Facebook Team Up on Marketing Analytics Mashup

The goal is to drive personalized campaigns, both on the social network and across other digital channels.

By Heather Clancy

Business Operations & Logistics

Watch Out! Here Comes Big Data 2.0

Small-business owners now have access to the highest levels of data technology.

By Mike Templeman

Marketing

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.

By Brett Relander

Building a Business

Sales Forecasting — by Reps, at Least — Is Dead

Predictive analytics technology, on the other hand, is alive and kicking.

By Justin Shriber

Building a Business

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.

By Daniel Newman

Building a Business

3 Things That Successful Entrepreneurs Know About Data

Attaching strategic actions to important metrics can turn your company into a money-making machine.

By Aran Hamilton

Online Presence

How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.

By Ted Prodromou

Building a Business

The Results-Driven Approach to Blogging

One of the keys to success is first understanding what success looks like.

By Brian Honigman

Building a Business

Why You Need to Embrace the Big Data Trend in HR

Big data is an increasingly available resource for recruiting and retaining the best talent, with substantial savings for employers.

By Matt Straz

Business News

SurveyMonkey Expands Business Into Paid Analytic Services

The idea is to help companies better understand their customers.

By Reuters

Building a Business

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.

By Romy Misra

Building a Business

Which Do We Need More: Big Data or Fast Data?

Why computers can't do all the work: data analysts are important, too

By Jean Spencer

Online Presence

Everything You Need to Know About Setting Up Your Company Page on LinkedIn

Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.

By Ted Prodromou

Building a Business

4 Signs Your Startup Has Officially Matured Into an Established Enterprise

While every business begins its life as a startup, here's how to determine that you're on the growth path.

By John Boitnott

Online Presence

8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard

YouTube's Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers.

By Dane Atkinson

Building a Business

Your Data Needs Regular Health Checkups, Too

Businesses collect data constantly but are not always so consistent evaluating if it best serves the strategy.

By Asha Saxena

Business Operations & Logistics

Looking to Use Big Data? Ask These 4 Questions.

Big data doesn't have to be scary; businesses just need to ask the right questions.

By Daniel Newman