Kevan Lee

Kevan Lee

Content Crafter. Buffer
Kevan Lee is a Content Crafter at social-media firm Buffer. You can find him online, tweeting about his writing process, or at home, second-guessing football coaches. 
The Complete Guide to Facebook Advertising
Facebook Advertising

The Complete Guide to Facebook Advertising

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks and conversions.
Social-Media Advocacy Is the Future (Just Not the Way You Think)
Social Media Marketing

Social-Media Advocacy Is the Future (Just Not the Way You Think)

We currently view social-media advocacy as a one-way street, when we should be thinking of it as give and take.
30 Days Worth of Social Media Hacks and Experiments
Marketing Bootcamp

30 Days Worth of Social Media Hacks and Experiments

If you're curious for ways to grow your social media numbers, to have more success, to get more followers and more clicks, the best piece of advice is to keep trying new things.
10 Buzzworthy Marketing Strategies Worth Explaining
Marketing Bootcamp

10 Buzzworthy Marketing Strategies Worth Explaining

From T.O.F.U. to amplification and applause, here are a few marketing techniques you need to know about.
How to Use Social-Media Stats and Reports to Tell What is Working and What Isn't
Social Media Marketing

How to Use Social-Media Stats and Reports to Tell What is Working and What Isn't

To get the most out of your social-media marketing strategies, you need to have a solid understanding of the analytics.
The 7 Secrets to the Most Effective Social-Media Campaigns
Marketing Bootcamp

The 7 Secrets to the Most Effective Social-Media Campaigns

Here is a list of simple, actionable tips that drive successful social-media ads.
How to Create a Social-Media Marketing Plan From Scratch (Infographic)
Marketing Bootcamp

How to Create a Social-Media Marketing Plan From Scratch (Infographic)

You should choose the social networks that best fit your strategy and the goals you want to achieve on social media.
Beginner's Guide to Quora: The Most Helpful Uses for Marketers
Marketing Bootcamp

Beginner's Guide to Quora: The Most Helpful Uses for Marketers

From content ideas to establishing authority to content creation and so much more, Quora has a lot to offer -- even by spending just a few minutes there each day.
15 New Social-Media Templates to Save You Even More Time With Your Marketing
Marketing Bootcamp

15 New Social-Media Templates to Save You Even More Time With Your Marketing

Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time. You can -- with the right set of tools.
Free Options to Popular Paid Marketing Services and Tools
Marketing Bootcamp

Free Options to Popular Paid Marketing Services and Tools

Call it the $0 marketing stack.
The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers
Social Media Analytics

The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers

There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
The Art of Making Customers Happy on Social Media
Marketing Bootcamp

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
We Tried All the Best Pinterest Marketing Tips. Here's What Worked.
Marketing Bootcamp

We Tried All the Best Pinterest Marketing Tips. Here's What Worked.

What you need to know about improving your marketing efforts on the photo-sharing site.
12 Tips and Tools for Managing Multiple Social-Media Accounts
Marketing Bootcamp

12 Tips and Tools for Managing Multiple Social-Media Accounts

These suggestions and strategies can help you save some serious time.
10 Unique Marketing Ideas to Test on Every Social-Media Channel
Marketing Bootcamp

10 Unique Marketing Ideas to Test on Every Social-Media Channel

One of the best ways to improve results on social media is to try new things.