Content Marketer and Writer for Kapost
Jean Spencer is an entrepreneur and former political journalist. She is currently a content marketing manager at Kapost, which develops content-marketing software for enterprise businesses. Spencer specializes in numbers and data and her articles focus on digital marketing, content marketing and the state of the journalism industry.
How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Why computers can't do all the work: data analysts are important, too
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.