Jean Spencer

Jean Spencer

Content Marketer and Writer for Kapost

Jean Spencer is an entrepreneur and former political journalist. She is currently a content marketing manager at Kapost, which develops content-marketing software for enterprise businesses. Spencer specializes in numbers and data and her articles focus on digital marketing, content marketing and the state of the journalism industry.

5 Findings About Idea Generation for Content Marketing
Marketing Bootcamp

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Which Do We Need More: Big Data or Fast Data?
Big Data

Which Do We Need More: Big Data or Fast Data?

Why computers can't do all the work: data analysts are important, too
4 Marketing Analytics Tools That Are Shaping the Industry
Marketing Bootcamp

4 Marketing Analytics Tools That Are Shaping the Industry

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
5 Ways to Pull Big Data Into Your Marketing Strategy
Marketing Bootcamp

5 Ways to Pull Big Data Into Your Marketing Strategy

What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.