Jean Spencer is an entrepreneur and former political journalist. She is currently a content marketing manager at Kapost, which develops content-marketing software for enterprise businesses. Spencer specializes in numbers and data and her articles focus on digital marketing, content marketing and the state of the journalism industry.
About Jean Spencer
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How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.