Jean Spencer

Jean Spencer

Guest Writer
Content Marketer and Writer for Kapost

About Jean Spencer

Jean Spencer is an entrepreneur and former political journalist. She is currently a content marketing manager at Kapost, which develops content-marketing software for enterprise businesses. Spencer specializes in numbers and data and her articles focus on digital marketing, content marketing and the state of the journalism industry.

More From Jean Spencer

Marketing Ideas

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Big Data

Which Do We Need More: Big Data or Fast Data?

Why computers can't do all the work: data analysts are important, too
Big Data

4 Marketing Analytics Tools That Are Shaping the Industry

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
Big Data

5 Ways to Pull Big Data Into Your Marketing Strategy

What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.