Analytics | Page 5

What business owners need to know about gathering, using and protecting customer information.

The acquisition is a bit of a departure from Palantir's focus on issues like national security and defense strategy but also a harbinger of how data analysis is changing the game for retailers.

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.

Startups take to the cloud naturally but large, established companies are making the move methodically.