Analytics | Page 5

There is a mountain of Twitter data available with vast potential to enhance your marketing, once you have the resources to make sense of it.

What business owners need to know about gathering, using and protecting customer information.

The acquisition is a bit of a departure from Palantir's focus on issues like national security and defense strategy but also a harbinger of how data analysis is changing the game for retailers.

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.