Building a Business
Microsoft Nails All But 4 of 24 Oscar Predictions
And the statue for best data-driven Academy Award predictions goes to...Bing.
Analytics | Page 5
Business Operations & Logistics
4 Marketing Analytics Tools That Are Shaping the Industry
Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.
By Jean Spencer
Business Operations & Logistics
Facts and Myths of Business and Big Data in the Cloud (Infographic)
Startups take to the cloud naturally but large, established companies are making the move methodically.
By Prat Moghe
Tech
How to Equip Yourself for the Data-Driven Future
Nearly every industry will be benefiting from professionals with a solid analytical foundation in the near future. Here's how to get into the game.
By Asha Saxena
Building a Business
Big Data Is No Longer Confined to the Big Business Playbook
Before now, taking advantage of these analytical tools was often considered something only large organizations or people with certain skills would pursue.
By John Mason
Marketing
Marketers Should Consider These 5 Tech Trends in the Coming Year
Are marketing-cloud technologies worthy of your hard-earned budget? Are they actually able to solve for all of your needs?
Online Presence
6 Must-Have Tools to Boost Your Social-Media Productivity
Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
By Pooja Lohana
Building a Business
Balancing the Art and Science of Content Marketing (Infographic)
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Building a Business
Make a New Year’s Resolution to Humanize Your Marketing for 2015
Think people first, numbers second, and your content will resonate with your audience.
By Eric Samson
Building a Business
3 Marketing Tactics to Avoid Next Year
Here instead are some worthy approaches to take for your promotional efforts in 2015.
By Renee Yeager
Building a Business
How to Use Twitter Analytics to Help You Tweet Better
Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
By Kevan Lee
Building a Business
Why Adopting a ‘Campaign’ Mentality Can Poison Your Marketing Efforts
Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Building a Business
4 Ways to Cut Down on the Hidden Costs of Sales
Empower your salespeople by giving them the tools they need and removing the distractions they don't.
Building a Business
5 Ways to Pull Big Data Into Your Marketing Strategy
What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.
By Jean Spencer
Marketing
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
Online Presence
#HashtagFails? 5 Tips That Will Change Your Fortune
Master use of this key identifier on social media channels and realize business results.
Building a Business
What’s the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
By Kevan Lee
Building a Business
Big Data Has the Potential to Transform Health Care
If the vast amount of health data collected by every source from insurance records to exercise apps is pooled, analytics can help create a much healthier society.
Business Operations & Logistics
The Ultimate Guide to Metrics for Business Leaders
Drive performance by focusing on key measurements in seven telling ways.
By Asha Saxena
Building a Business
3 Signs That Your Partner Program Is Going Belly Up
How to ensure your partner program is set up for success, rather than ending up a total dud.
Building a Business
What Are Your Sales Reps Telling Customers? Now You Can Figure It Out.
By utilizing software that tracks the content your team members utilize in sales, you can see who and what is performing best and develop better messages.
Business News
IBM, Twitter to Partner on Business Data Analytics
Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
By Reuters
Building a Business
How to Set Social-Media Goals That Will Move Your Marketing Forward
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
By Kevan Lee
Human Resources
Use Data as Your Secret Weapon to Find the Best Talent and Ensure Their Success
Here are five factors to consider when collecting and analyzing information about your company and the workforce at large.
By Andre Lavoie
Building a Business
10 Innovative Ways to Analyze Google Analytics Data to Increase Sales
You'll find many ways to give people a second chance to buy by thinking like a shopper while analyzing how they browse your site.
Thought Leaders
Defining Problems: The Most Important Business Skill You’ve Never Been Taught
Fundamental critical thinking is essential in business, and life, but is seldom seen on a college curriculum. Happily, it's something you can figure out.
Building a Business
A Day in the Life of a Kickstarter Creator
Asking people for money is tough. But some are learning how to do it and starting businesses as a result.
By Sally Outlaw