Tech
IBM’s Watson Could Be Your Next Shopping Partner
Cognitive, artificial intelligence is moving into e-commerce.
Analytics | Page 7
Online Presence
Twitter Geeks Out on Data, Acquires Gnip
Twitter has snagged six-year-old social data startup Gnip for an undisclosed amount.
By Wendy Frink
Building a Business
Big Data Isn’t Just For Big Businesses Anymore
With resources becoming more available and less expensive, small businesses are able to tap into big data for a deeper analysis of their company.
Marketing
9 Online Ad Campaign Stats You Must Track
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Building a Business
3 Ways to Use Big Data to Drive Repeat Sales
Examine patterns in customers' behavior to score purchases from them once again.
Online Presence
Most Essential Social Media Tools
Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
By Scott Levy
Online Presence
3 Ways to Use Your Twitter Data to Beat the Competition
Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
By Scott Levy
Marketing
To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)
Going forward, your marketing department should look more like your IT department.
Building a Business
How to Tell if Your Social Media Efforts Are Paying Off
Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
By Scott Levy
Building a Business
6 Ways to Analyze Your Creative Ideas
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
Marketing
The Fastest Way to Sabotage Your Marketing Campaign
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
Online Presence
11 Advanced Pinterest Tips and Tricks for Businesses
If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
By Scott Levy
Building a Business
Data Isn’t Just for the Big Guys Anymore
The rise of cost-effective data analytics has given small businesses a way to compete with -- and even surpass -- their larger competitors.
By Suhail Doshi
Building a Business
Look Out Startups, 2014 is About Results, Not Buzz
Companies may have been able to get ahead before with cool ideas -- but not anymore.
Building a Business
6 Ways to Master SEO Without Google Analytics
While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
Online Presence
Move Over Big Data — Here Comes ‘Fast’ Data
Learn how businesses are using data in real-time to react to customer feedback more quickly and efficiently.
By Neil Parmar
Marketing
3 Valuable Data Resources That Provide Exponential Growth
For every successful campaign, you have to pay attention to just three data sets to ensure success.
Online Presence
3 Ways Companies Can Better Use Big Data in 2014
This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
Building a Business
10 Online Marketing Predictions to Inform Your Strategy in 2014
A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
By Joanna Lord
Building a Business
How 2014 Will Be The Year To Monetize Big Data
Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Building a Business
Fast Facts on Apple’s Recent Buying Spree
Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.
By Laura Entis
Building a Business
Why Spending on Big Data Isn’t a Waste (Infographic)
Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Building a Business
10 Questions to Ask When Measuring Your Social Media ROI
Expert advice on how to gauge the success of your social media marketing efforts.
Marketing
Tracking Customers Beyond Google Analytics
A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Building a Business
The Single Most Important Website Metric
What's the most important website metric for my business?
Building a Business
Could This New Recruiting Tool Be a Bigger, Smarter LinkedIn?
Identified collects and organizes people's public information to create the largest professional database on the internet, with one billion profiles and counting.
By Laura Entis
Marketing
Analytics Platform Focuses on the Only Stat That Matters: Revenue
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."