Analytics | Page 7

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.

Going forward, your marketing department should look more like your IT department.

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.

If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.

The rise of cost-effective data analytics has given small businesses a way to compete with -- and even surpass -- their larger competitors.

Companies may have been able to get ahead before with cool ideas -- but not anymore.

While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.

Learn how businesses are using data in real-time to react to customer feedback more quickly and efficiently.

For every successful campaign, you have to pay attention to just three data sets to ensure success.

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.

Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.

Companies that harness big data for their marketing efforts show increases in both productivity and profit.

Expert advice on how to gauge the success of your social media marketing efforts.

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.

What's the most important website metric for my business?

Identified collects and organizes people's public information to create the largest professional database on the internet, with one billion profiles and counting.