Analytics | Page 8

Online Presence

Twitter Makes Analytics Open to All Users, for Free

Twitter gives marketers a gift by opening its analytics, Facebook finally adds hashtags, Yelp recommends nearby places and more social-media news.

By Brian Patrick Eha

Tech

Understanding ‘Big Data’ and What It Means to Your Business

There is a lot of information out there and it just keeps growing. Here are the basics of working with big data.

By Mikal E. Belicove

Marketing

A Company That Makes User Analytics Simple

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.

By Matt Villano

Tech

An Analytics Platform That Has Mastered Sports Predictions

NumberFire has built data models that have outdone the experts at ESPN.

By Michelle Juergen

Online Presence

10 Questions to Ask When Creating Your LinkedIn Company Page

How you can make a company page that generates leads, sales and traffic back to your website.

By Kim Lachance Shandrow

Online Presence

Pinterest Launches Web Analytics to Help You Pin Down Traffic

With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.

By Brian Patrick Eha

Marketing

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.

By Julie Cohn

Marketing

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.

By Joanna Lord

Online Presence

Why Facebook’s ‘Poke’ App Couldn’t Kill Snapchat

Facebook's app flop, Google+ analytics, a Zuckerberg privacy slip-up and more social-media news.

By Brian Patrick Eha

Building a Business

Data Crunch: 5 Analysis Tools for Small Businesses

Need to turn large amounts of raw data into actionable analysis? Give these options a try.

By Jonathan Blum

Building a Business

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.

By AJ Kumar

Tech

Have an App? Google Has Analytics for That

With Mobile App Analytics, users track performance statistics of the apps they've created, as well as their websites.

By Jason Fell

Tech

How Google’s ‘Content Experiments’ Can Simplify Website Testing

The new tool lets users experiment with web designs to determine which ones work best. Here's a look.

By Jonathan Blum and Anthony Mowl

Online Presence

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.

By Jenn Deering Davis

Online Presence

Still Stumped by Social Media? Google Wants to Help Figure Out What’s Working

Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.

By Jason Fell

Tech

Three Secrets to Using Google Analytics for Measuring Your Website’s ROI

If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.

By AJ Kumar

Online Presence

Four Low-Cost Ways to Turbo-Charge Your Website

Consider these tips and tools for making improvements to your site that can help attract customers and help you close more sales.

By Jonathan Blum

Online Presence

What You Need to Know About YouTube’s New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.

By AJ Kumar

Tech

Five Tools for a Smarter Business

Smaller companies can enjoy the benefits of business intelligence software without the overhead. Here are a handful of resources that make it happen.

By Ericka Chickowski

Online Presence

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.

By Shira Lazar

Tech

Five Things You Should Know About Web Analytics

Web traffic alone doesn't generate sales. Answer these questions as you track your web-site metrics.

By John D. Leavy