Marketing
Analytics Platform Focuses on the Only Stat That Matters: Revenue
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Analytics | Page 8
Business News
If Facebook Gives Your Business Free Wi-Fi, What’s in It for You?
Customers have come to expect free wireless internet in many businesses. Thanks to Facebook, businesses will now be able to get some things in return.
Tech
10 Questions to Ask When Using Google Analytics
How to use the free website metrics tool to better understand your customers and track e-commerce and ads.
Online Presence
Video Marketing? What You Need to Know About YouTube Analytics
Find out who's watching your videos, what's working and what you can do to attract more viewers.
Business News
LinkedIn Rolls Out Enhanced Analytics Suite for Businesses
If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.
Tech
Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking
Understand more about how effective your website is with these useful tools.
By Joanna Lord
Tech
A Startup Brings High-Tech Sports Analytics to School Teams
The online video and analytics platform Krossover analyzes plays for high school and college teams.
Online Presence
Twitter Makes Analytics Open to All Users, for Free
Twitter gives marketers a gift by opening its analytics, Facebook finally adds hashtags, Yelp recommends nearby places and more social-media news.
Tech
Understanding ‘Big Data’ and What It Means to Your Business
There is a lot of information out there and it just keeps growing. Here are the basics of working with big data.
Marketing
A Company That Makes User Analytics Simple
KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
By Matt Villano
Tech
An Analytics Platform That Has Mastered Sports Predictions
NumberFire has built data models that have outdone the experts at ESPN.
Online Presence
10 Questions to Ask When Creating Your LinkedIn Company Page
How you can make a company page that generates leads, sales and traffic back to your website.
Online Presence
Pinterest Launches Web Analytics to Help You Pin Down Traffic
With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.
Marketing
Eye on Marketing: 3 Steps to Revamp Your Analytics
If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
By Julie Cohn
Marketing
10 Online Marketing Trends for 2013
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
By Joanna Lord
Online Presence
Why Facebook’s ‘Poke’ App Couldn’t Kill Snapchat
Facebook's app flop, Google+ analytics, a Zuckerberg privacy slip-up and more social-media news.
Building a Business
Data Crunch: 5 Analysis Tools for Small Businesses
Need to turn large amounts of raw data into actionable analysis? Give these options a try.
Building a Business
The 3 Most Important Online Marketing Metrics to Monitor
Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
By AJ Kumar
Tech
Have an App? Google Has Analytics for That
With Mobile App Analytics, users track performance statistics of the apps they've created, as well as their websites.
By Jason Fell
Tech
How Google’s ‘Content Experiments’ Can Simplify Website Testing
The new tool lets users experiment with web designs to determine which ones work best. Here's a look.
Online Presence
5 Easy Steps to Measure Social Media Campaigns
If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Online Presence
Still Stumped by Social Media? Google Wants to Help Figure Out What’s Working
Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.
By Jason Fell
Tech
Three Secrets to Using Google Analytics for Measuring Your Website’s ROI
If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
By AJ Kumar
Online Presence
Four Low-Cost Ways to Turbo-Charge Your Website
Consider these tips and tools for making improvements to your site that can help attract customers and help you close more sales.
Online Presence
What You Need to Know About YouTube’s New Analytics Program
A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
By AJ Kumar
Tech
Five Tools for a Smarter Business
Smaller companies can enjoy the benefits of business intelligence software without the overhead. Here are a handful of resources that make it happen.
Online Presence
Social Media Breakdown: How Kred Can Make Your Business Smarter
When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
By Shira Lazar