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What Self-Service Business Intelligence Is and How to Use It

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This story appears in the September 2013 issue of Entrepreneur. Subscribe »

Q: How does self-service make me smarter?

A: With a name like self-service business intelligence, you'd be forgiven for thinking this concerns DIY corporate espionage. But the term describes , in a powerful form that doesn't involve hassling your IT, accounting or sales staffs to pull the information for you.

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