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A Company That Makes User Analytics Simple KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.

By Matt Villano •

Opinions expressed by Entrepreneur contributors are their own.

2013 Brilliant 100

So much data, so little time. Above all else, this was the driving notion behind KISSmetrics, a San Francisco startup that specializes in customer analytics for companies in the online space.

Founded in 2009, KISSmetrics has grown exponentially in the last four years, using a Ruby on Rails platform to crunch customer data for marketing departments at companies like AOL, Foursquare, Microsoft and Intuit, to name a few.

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