The Cloud-Based Startup Making Waves in Wine Country Napa Valley tastemakers are giving traditional wine sellers a run for their money.
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With few exceptions, sellers of fine wines who cater to the wealthy are a stodgy little group that has contentedly done business the same way for decades. For Chadwick Meyer, this presented an opportunity he couldn't resist.
The son of the founder of Napa Valley's iconic Silver Oak Winery, Meyer rejected working in the family vineyards in favor of a technology career. Now he's back in Napa and has teamed with wife Aimee, a finance-industry refugee, and wine connoisseur Matt Wilson on Soutirage, an online startup that's revolutionizing the top echelons of the wine business by providing unprecedented customer service at prices often lower than those of brick-and-mortar competitors.