Analytics | Page 6

While big data can provide a plethora of information to businesses, many companies can come off creepy to customers. Ironically, that's why small businesses have an opportunity to use big data perhaps better than anyone.

Staying competitive following Amazon's announcement of its first mobile card reader, Square unveils new features.

NoWait efficiently manages waits for tables, reducing stress levels for customers and restaurant owners alike.

The analytical tools that have revolutionized marketing are set to do the same for leading your team.

It's time to stop thinking of big data as a fascinating new technology and start incorporating its capabilities in your business plan.

It's possible to analyze large information sets to boost product quality, improve marketing and further customer relationships -- all without a huge price tag,

Splash is the first platform that allows users to manage the entire life-cycle of an event.

Piinpoint helps businesses choose where to open based on facts, not just intuition.

The mobile ad and analytics company is one of Yahoo's most expensive acquisition to date under CEO Marissa Mayer.

The wide-ranging partnership aims to combine IBM's big data and analytics proficiencies with Apple's ubiquity and usability.

The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.

The social giant continues to take aim at rival Twitter with an emphasis on VIP users and entertainment partnerships.

The world of 'big data' will balloon in years to come.

When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.

The Secret Service is looking for new social-media monitoring tools, to among other things, help determine sarcasm.

Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.

Meta data and machine-learning software leads buyers straight to what they want.

Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.

Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into consumer behaviors and needs.

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.