We set goals. We plan milestones for our progress. Basically, we try to predict the future. But there can be more value in evaluating the past. Here's why.
While big data can provide a plethora of information to businesses, many companies can come off creepy to customers. Ironically, that's why small businesses have an opportunity to use big data perhaps better than anyone.
It's possible to analyze large information sets to boost product quality, improve marketing and further customer relationships -- all without a huge price tag,
When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.
Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently, while also saving you a few bucks.