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This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.

This story appears in the August 2014 issue of Entrepreneur. Subscribe »

Location, location, location--everyone knows it matters, but Jim Robeson, co-founder of Waterloo, Ontario-based analytics startup PiinPoint, knows from experience how critical this business chestnut truly is.

Robeson was inspired to develop a way to quantify the merits of various business loca-tions after his parents moved their Ontario deli to a new space. "I saw firsthand how location can affect sales negatively," Robeson recalls.

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