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This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.

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This story appears in the August 2014 issue of Entrepreneur. Subscribe »

Location, location, location--everyone knows it matters, but Jim Robeson, co-founder of Waterloo, Ontario-based startup PiinPoint, knows from experience how critical this chestnut truly is.

Robeson was inspired to develop a way to quantify the merits of various business loca-tions after his parents moved their Ontario deli to a new space. "I saw firsthand how location can affect sales negatively," Robeson recalls.

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