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This Tool Promises to Find the Best Location for Your Business Piinpoint helps businesses choose where to open based on facts, not just intuition.

By Vanessa Richardson

Opinions expressed by Entrepreneur contributors are their own.

Location, location, location--everyone knows it matters, but Jim Robeson, co-founder of Waterloo, Ontario-based analytics startup PiinPoint, knows from experience how critical this business chestnut truly is.

Robeson was inspired to develop a way to quantify the merits of various business loca-tions after his parents moved their Ontario deli to a new space. "I saw firsthand how location can affect sales negatively," Robeson recalls.

"That got me thinking, Why is one spot so much better than another?

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