About Allison McCartney
Allison McCartney is an editor at the PBS NewsHour focused on education and informational graphics and a freelance designer in the Visual.ly marketplace.
More From Allison McCartney
When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.