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Regional Marketing Manager
Follow Rohan Ayyar on Social
What holds back online e-commerce websites is the fact that many of them make mistakes that are very bad for business
Online promotion and search engine optimization are some of the biggest challenges for new companies
Careful use of social media channels can make your brand do wonders
Building a profitable online business is an art but, increasingly, there is some science that helps you figure it out.
Sometimes you have to trust your gut. Online marketing is not one of those times.
What model will you choose for your enterprise resource planning software suite?
Remote workers are more productive and content but less collaborative and unlikely to be promoted.
Listening to unhappy customers is a hard but valuable way to learn how to improve your business and better than them disparaging you on social media.
How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
In the fast-moving world of online marketing, change is the only constant.
Technology, social media, the Internet and logistics are converging to produce the first successes of an idea envisioned a generation ago.
People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.
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