Rohan Ayyar

Rohan Ayyar

Regional Marketing Manager

More From Rohan Ayyar

Brands

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Luxury Brands

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Advertising Strategies

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Startup Funding

Tight Budget Launch Dilemma - Outsource or DIY?

The self-funded entrepreneur can neither afford to outsource everything or do things poorly.
Marketing Edge

8 Tips for Marketing Success on a Self-Funded Budget

Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
Scalability

Before You Scale Your Business Decide on the Life You Want

Taking your business to the next level is first about knowing what sort of life you want to lead
Ready to Launch

Embrace the Soft Launch

For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.
Lean Startups

Actually, You Don't Need VC Funding to Succeed

It is a rare startup that has the backing of venture capital fund, so forget about wooing investors and concentrate on wooing customers with your unique selling proposition.