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This Software Is Making Ecommerce Companies Even Smarter Meta data and machine-learning software leads buyers straight to what they want.

By Grant Davis

Data and Analytics

Faster, smarter, better information technology

What's the point of a best-practices SEO program, finely tuned e-mail marketing strategy and active social media presence if your customers can't find what they want when they get to your site? That's the question BloomReach CEO Raj De Datta asks his 150 or so clients, who range from luxury department store Neiman Marcus to hip e-tailer ModCloth.

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