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This Visual-Recognition App Lets You Shop the Streets

ASAP54 matches users' photos of apparel and accessories to identical or similar product images stored in its database.

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By Jason Ankeny

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Fashion

Fashion, gadgets and more

It's a frustration every fashionista knows all too well: You see a photo of a celebrity wearing an amazing jacket or glimpse another commuter rocking must-have shoes, but it's next to impossible to find your holy grail online without critical information like the name of the designer or retailer. A Google search for the phrase "blue hoodie," for example, yields a mind-boggling 70 million results.

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