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Southard Jones

Southard Jones

Guest Writer /

Southard Jones is vice president of product strategy at Birst, a cloud business-intelligence company. He was previously the vice president of products at SCIenergy and started his software career at Siebel, where he ran its performance management and workforce analytics product lines.

Big Data

Celebrating the Freedom to Make Data-Driven Decisions

The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.