More From Katherine Duncan
'90s flashbacks target an influential buying group.
Even in the digital age, your most powerful sales tool may still be meeting in person.
With her startup Getaround, Jessica Scorpio is connecting individual car owners with renters.
With his startup Kiip, Brian Wong is connecting consumers with brands by rewarding engagement.
NoWait efficiently manages waits for tables, reducing stress levels for customers and restaurant owners alike.
Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
The sector created an estimated 11,000 new establishments and 150,000-plus jobs in 2013, outpacing the overall U.S. economy in business formation and job growth.
Base your marketing strategies on what you're selling.
The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
You may have a great idea, but your company's fate depends in large part on the strength of your team.
Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
Ben Hewitt created the Corkcicle to ensure "perfectly chilled wine every time."
From your business partners to full-time staff, here is what to look for at three critical stages of your startup.
HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.