Get All Access for $5/mo

Twitter Makes Analytics Open to All Users, for Free Twitter gives marketers a gift by opening its analytics, Facebook finally adds hashtags, Yelp recommends nearby places and more social-media news.

By Brian Patrick Eha

Opinions expressed by Entrepreneur contributors are their own.

This week's need-to-know social-media news.

The days of relying on third-party tools to provide you with analytics for your Twitter marketing efforts are over. Twitter has opened its analytics dashboard to all users, free of charge. Simply sign into the Twitter Ads dashboard from your Twitter account, and click on Analytics at the top-left of the page.

The Timeline tab displays a graph of your user activity for the past month -- the number of mentions, follows and unfollows you have received. Below this is a list of your recent tweets.

For each tweet, you'll see how many favorites, retweets and replies it earned. Better still, the Timeline view also shows the number of times someone has clicked on each link embedded in your tweets -- allowing precise measurement of responses to your marketing efforts. -- TheNextWeb

Facebook implements clickable hashtags.
Better late than never: Facebook has finally brought clickable hashtags to its platform. Hashtags, which are used to organize conversations around a particular topic, are already in use on Twitter, Tumblr, Pinterest, Instagram and Google+. "Whether it's talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event -- people on Facebook connect with their friends about what's taking place all over the world," Facebook product manager Greg Lindley wrote in a company blog post. Lindley says Facebook will make use of the feature to give visibility to interesting conversations about public events and other topics. -- The New York Times

Like Foursquare, Yelp now recommends nearby places.
Local businesses take note: Yelp has launched neighborhood recommendations, allowing users to find places nearby to dine and drink. Long known for its detailed information on, and customer reviews of, local businesses, Yelp is now following in Foursquare's footsteps. "Imagine it's noon and you're hungry for lunch, but don't want the same old ham n' cheese from the corner deli," Yelp product manager Travis Brooks wrote in a company blog post. "A quick visit to the Nearby page might bring up a highly rated spot around the corner that is known for their banh mi and has been reviewed by one of your Yelp friends." The updated app, available now on iOS and soon on Android, makes suggestions based on your location, Yelp check-in and review history and other factors. -- CNET

Google+ gets new features and better Android app.
Android owners, rejoice: the updated Google+ app released this week has a new menu design and new features, including the ability to see a post's number of reshares. The platform in general is seeing improvements as well, such as notification syncing across all devices. That way, you won't have to click on the same notifications to dismiss them first in your mobile app and then in your web browser, or vice versa. Once will be enough. Another new feature is a notifications tray that separates new items from previously read items. That feature will be seen first on Android, and later on the Web version and iOS. -- CNET

In ad campaign, Jell-O creates a new meaning for a popular, yet profane, hashtag.
#FML is getting a makeover, thanks to Jello-O. The company is trying to change #FML's profane meaning -- it stands for a four-letter expletive plus "my life," and is generally used for talking about terrible situations -- to "Fun My Life." The innovative ad campaign, which ends today, puts everyone who tweets the hashtag into a pool, from which some of them will be drawn as winners of "Fun My Life" prize packs. So far, there have been nearly 275,000 #FML tweets in the past 29 days. -- Adweek

Brian Patrick Eha is a freelance journalist and former assistant editor at He is writing a book about the global phenomenon of Bitcoin for Portfolio, an imprint of Penguin Random House. It will be published in 2015.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.


Taylor Swift Has a Lucky Number. And She's Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.

Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.

Health & Wellness

4 Habits I Cultivated to Become a Healthier, More Effective Entrepreneur

By the time I hit mid-life, some of my bad habits were becoming a risk to my long-term business goals — and my health. Here's how I was able to change them.


Guide Fellow Entrepreneurs to Success with an Exit Factor Franchise

Exit Factor franchisees play a vital role in the entrepreneurial community. As a business advisor, franchisees offer valuable guidance, solutions, and expertise to clients seeking to improve their business for a future exit.