Entrepreneur and Content Coordinator at WebpageFX
Alicia Lawrence is a content coordinator at WebpageFX, an Internet marketing startup in Pennsylvania. She's a frequent contributor to PR Daily, SEMrush and Spin Sucks.
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The joke that went viral and raised $55,00 teaches fundamental lessons about how to garner attention in a very noisy online environment.
Difficult though it is to calculate ROI on doing good, startups find social responsibility connects them sooner with customers, investors and committed employees.
Did you know you can market to neurons, or create happiness with a small surprise?