Scott Levy is the founder and CEO of Fuel Online, an online marketing agency that focuses on social media and SEO. He has been specializing in online marketing for more than 15 years and is a respected speaker, writer and consultant. Scott was nominated for a 2014 Shorty Award for "social media's best business influencer" as well as recognized as a 2014 Hubbies finalist for "Influencer of the Year". Scott is based in Nashville. Follow him on Twitter at @FuelOnline or on Facebook at www.facebook.com/FuelInternetMarketing
Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.