Author, Founder and CEO of AdGooroo
Richard Stokes is the founder and CEO of
AdGooroo, a Chicago-based Kantar Media company and a provider of digital marketing intelligence. A certified expert in both email marketing and conversion optimization, Stokes is a respected speaker and author on search topics. Find him on Twitter at @AdGooroo.
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
If you want to find the best keywords for your business, avoid these all-too-common missteps.
Use these three strategies to get more viewers to click on your ads.
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Find out what types of buyers are shopping online so you can learn to attract new business.
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
Think AdWords is the be-all and end-all of search engine marketing? Think again.
Tips to keep your wallet fat and strengthen your online ad campaigns
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