Richard Stokes is the founder and CEO of AdGooroo, a Chicago-based Kantar Media company and a provider of digital marketing intelligence. A certified expert in both email marketing and conversion optimization, Stokes is a respected speaker and author on search topics. Find him on Twitter at @AdGooroo.
Advertising
These 4 Keyword Research Tools Will Make Your Job Easier
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
Online Marketing
How to Choose the Best Keywords for Your Online Marketing Campaign
If you want to find the best keywords for your business, avoid these all-too-common missteps.
Advertising
3 Steps to Improve Your Ad's Clickthrough Rates
Use these three strategies to get more viewers to click on your ads.
Online Advertising
9 Online Ad Campaign Stats You Must Track
To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Online Advertising
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Online Advertising
The 6 Types of Online Buyers
Find out what types of buyers are shopping online so you can learn to attract new business.
Online Advertising
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Online Marketing
The Fastest Way to Sabotage Your Marketing Campaign
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
Online Advertising
8 Ways to Write Terrible Online Ads
If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
Marketing
Bing vs. Google: The Battle for Your Advertising Dollars
Think AdWords is the be-all and end-all of search engine marketing? Think again.
Marketing
7 Ways to Save on Search Advertising
Tips to keep your wallet fat and strengthen your online ad campaigns
