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To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic) Going forward, your marketing department should look more like your IT department.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Your next marketing hire should be a data-analytics professional.

The way we all live on screens connected to the Internet means that companies have access to more data about their consumers than ever before. The future of marketing is being able to gather that data, analyze it, and come up with smart predictions. The marketing leaders of the future will be able to predict what a consumer wants before he or she even knows, according to this infographic from New Jersey Institute of Technology.

Related: The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

How does your business stack up? Are your marketing plans mobile optimized and personalized to the individual consumer? Check out the infographic below for a walk through where consumers are using of technology, what that use means and how that's changing the marketing game.

Click to Enlarge+
To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)
Catherine Clifford

Frequently covers crowdfunding, the sharing economy and social entrepreneurship.

Catherine Clifford is a senior writer at Entrepreneur.com. Previously, she was the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Catherine attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. Email her at CClifford@entrepreneur.com. You can follow her on Twitter at @CatClifford.

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