Suhail Doshi is the co-founder and CEO of Mixpanel, a web and mobile analytics platform.
Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
Radicals & Visionaries
The rise of cost-effective data analytics has given small businesses a way to compete with -- and even surpass -- their larger competitors.