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David Steinberg

David Steinberg

Guest Writer / Serial Tech Entrepreneur; CEO, Zeta Interactive

David A. Steinberg is the CEO of Zeta Interactive, a customer lifecycle marketing platform company that integrates big data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. The company's set of data, email, social, display, search and mobile solutions are used globally by hundreds of middle market and Fortune 500 brands.

Travel Businesses

Indirect Data Is the Travel Industry's Secret Weapon

If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
Big Data

Data-Driven Marketing in 2016: Bigger, Faster, Better

Where is big data headed? Five predictions from a marketing CEO those company integrates big data to help brands grow.
Advertising

Madison Ave.'s New Kids On The Block: How Big Data Is Shifting Advertising's Landscape

The merger of Omnicom and Publicis means more than just the creation of a mega-agency.
Analytics

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.