Building a Business
Indirect Data Is the Travel Industry’s Secret Weapon
If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
David A. Steinberg is the CEO of Zeta Interactive, a customer lifecycle marketing platform company that integrates big data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. The company's set of data, email, social, display, search and mobile solutions are used globally by hundreds of middle market and Fortune 500 brands.
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