Eric Samson

Eric Samson

Founder of Group8A

Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.

 
7 Tips to Increase Employee Happiness and Productivity
Managing Employees

7 Tips to Increase Employee Happiness and Productivity

These are a few moves management can make to keep your employees smiling and working hard.
The Intersection of Psychology and Marketing
Marketing Bootcamp

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Marketing Bootcamp

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
To Maximize Holiday Sales Start Planning Your Marketing Early
Make More Happen

To Maximize Holiday Sales Start Planning Your Marketing Early

Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.
5 Tips for Hiring Freelancers Who Will Boost Your Business
Employee Management

5 Tips for Hiring Freelancers Who Will Boost Your Business

Finding the most effective talent means knowing where to look, how to exercise due diligence and when to walk away.
How Ecommerce Companies Marry Media and Marketing
Ecommerce

How Ecommerce Companies Marry Media and Marketing

Consumers crave content, and so advertisers have become publishers.
The Science Behind High-Converting Websites
Marketing Bootcamp

The Science Behind High-Converting Websites

Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ.
A Framework for Expanding Your Business Internationally
Global Expansion

A Framework for Expanding Your Business Internationally

Global expansion can be great for your business, and even better for your local economy.
7 International Cities That Welcome New and Expanding Businesses
Global Expansion

7 International Cities That Welcome New and Expanding Businesses

Sure, they're exotic, but have you considered their biggest benefit: cost savings?
How to Network Effectively at Events
Networking

How to Network Effectively at Events

You need new contacts. So design a systematic approach to meeting new people.
Here's How These 3 Huge Brands Kill It on Social
Marketing Bootcamp

Here's How These 3 Huge Brands Kill It on Social

Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.
5 Ideas to Create Profitable B2C Marketing Campaigns
Marketing Bootcamp

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
5 Social-Media Opportunities Businesses Mostly Overlook
Social Media

5 Social-Media Opportunities Businesses Mostly Overlook

Surprisingly few companies are taking full advantage of what social media offers.
11 Marketing Wizards Share Their Best Tricks
Marketing Bootcamp

11 Marketing Wizards Share Their Best Tricks

With marketing there are no guarantees what worked for somebody else will work for you, but it's a good place to start.
3 Telltale Signs That Marketing Consultant Is a Waste of Money
Marketing Bootcamp

3 Telltale Signs That Marketing Consultant Is a Waste of Money

The first thing to learn about consultants is the ones who don't know what they are doing cost about the same as the ones who do.