Founder of Group8A
Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.
It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Make More Happen
These are a few moves management can make to keep your employees smiling and working hard.
The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Make More Happen
Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.
Finding the most effective talent means knowing where to look, how to exercise due diligence and when to walk away.
Consumers crave content, and so advertisers have become publishers.
Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ.
Global expansion can be great for your business, and even better for your local economy.
Sure, they're exotic, but have you considered their biggest benefit: cost savings?
You need new contacts. So design a systematic approach to meeting new people.
Social Media Marketing
Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.
When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Surprisingly few companies are taking full advantage of what social media offers.