Eric Samson

Eric Samson

Founder of Group8A

Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.

 
3 Tips to Get Dad Exactly What He Wants This Father's Day
Father's Day

3 Tips to Get Dad Exactly What He Wants This Father's Day

Use your detective skills to find the perfect gift.
Why Snapchat Marketing Stinks Big Time
Business Moving Forward

Why Snapchat Marketing Stinks Big Time

Poor analytics and expensive ad costs are at the top of the list.
Heroes First: Veteran Innovators and Entrepreneurs in America
Veteran Entrepreneurs

Heroes First: Veteran Innovators and Entrepreneurs in America

Serving our country long after the military.
Who's the Next PewDiePie?
YouTube

Who's the Next PewDiePie?

YouTubers with an authentic voice are using the platform to turn 15 minutes of fame into cross-promotional multimillion-dollar brands.
Top 3 Reasons to Cut the Cord
Streaming TV

Top 3 Reasons to Cut the Cord

The best streaming services put the power in your hands to pay only for what you watch.
4 Ways to Improve Your Marketing Agency
America's Small Business Heroes

4 Ways to Improve Your Marketing Agency

How to deploy resources to effectively help clients and grow your business.
5 Things That Have Always Worked For Digital Marketers, Until Now
Digital Marketing

5 Things That Have Always Worked For Digital Marketers, Until Now

Batch and blast email campaigns? Forget it.
7 Ways Chatbots Can Benefit Your Marketing Strategy
Chatbots

7 Ways Chatbots Can Benefit Your Marketing Strategy

Are you maintaining a presence on a messenger app via a chatbot yet? If not, why not?
5 Tips for Finding the Best Digital Marketing Agency for Your Business
Digital Marketing

5 Tips for Finding the Best Digital Marketing Agency for Your Business

It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
5 Tactics That Haven't Worked For Digital Marketers Until Now
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
7 Tips to Increase Employee Happiness and Productivity
Managing Employees

7 Tips to Increase Employee Happiness and Productivity

These are a few moves management can make to keep your employees smiling and working hard.
The Intersection of Psychology and Marketing
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
To Maximize Holiday Sales Start Planning Your Marketing Early
Take It From The Pros

To Maximize Holiday Sales Start Planning Your Marketing Early

Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.
5 Tips for Hiring Freelancers Who Will Boost Your Business
Employee Management

5 Tips for Hiring Freelancers Who Will Boost Your Business

Finding the most effective talent means knowing where to look, how to exercise due diligence and when to walk away.
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