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Eric Samson

Eric Samson

Guest Writer / Founder of Group8A

Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.

 

More From Eric Samson

Conflict

5 Ways to Keep Your Head When Things Get Testy in the Workplace

Cooling down after a confrontation takes focus and insight.
Branding

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
Lifestyle

You're Free! So Cut the Cord and Save Money Like the Millennials Do.

A growing number of households are ditching their cable and satellite bills for good.
Ecommerce

Shopify vs. Magento: The Tide is Shifting

The jostling for top ecommerce platform is unending, seemingly to the advantage of Shopify.
Social Media Marketing

Why Snapchat Marketing Stinks Big Time

Poor analytics and expensive ad costs are at the top of the list.
YouTube

Who's the Next PewDiePie?

YouTubers with an authentic voice are using the platform to turn 15 minutes of fame into cross-promotional multimillion-dollar brands.
Streaming TV

Top 3 Reasons to Cut the Cord

The best streaming services put the power in your hands to pay only for what you watch.
Growth

4 Ways to Improve Your Marketing Agency

How to deploy resources to effectively help clients and grow your business.
Chatbots

7 Ways Chatbots Can Benefit Your Marketing Strategy

Are you maintaining a presence on a messenger app via a chatbot yet? If not, why not?
Digital Marketing

5 Tips for Finding the Best Digital Marketing Agency for Your Business

It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Managing Employees

7 Tips to Increase Employee Happiness and Productivity

These are a few moves management can make to keep your employees smiling and working hard.