Founder of Group8A
Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.
These are a few moves management can make to keep your employees smiling and working hard.
The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Make More Happen
Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.
Finding the most effective talent means knowing where to look, how to exercise due diligence and when to walk away.
Consumers crave content, and so advertisers have become publishers.
Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ.
Global expansion can be great for your business, and even better for your local economy.
Sure, they're exotic, but have you considered their biggest benefit: cost savings?
You need new contacts. So design a systematic approach to meeting new people.
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Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.
When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Surprisingly few companies are taking full advantage of what social media offers.
With marketing there are no guarantees what worked for somebody else will work for you, but it's a good place to start.
The first thing to learn about consultants is the ones who don't know what they are doing cost about the same as the ones who do.