Eric Samson

Eric Samson

Guest Writer / Founder of Group8A

Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.

 

Ecommerce

Shopify vs. Magento: The Tide is Shifting

The jostling for top ecommerce platform is unending, seemingly to the advantage of Shopify.
Business Moving Forward

Why Snapchat Marketing Stinks Big Time

Poor analytics and expensive ad costs are at the top of the list.
YouTube

Who's the Next PewDiePie?

YouTubers with an authentic voice are using the platform to turn 15 minutes of fame into cross-promotional multimillion-dollar brands.
Streaming TV

Top 3 Reasons to Cut the Cord

The best streaming services put the power in your hands to pay only for what you watch.
Growth

4 Ways to Improve Your Marketing Agency

How to deploy resources to effectively help clients and grow your business.
Chatbots

7 Ways Chatbots Can Benefit Your Marketing Strategy

Are you maintaining a presence on a messenger app via a chatbot yet? If not, why not?
Digital Marketing

5 Tips for Finding the Best Digital Marketing Agency for Your Business

It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Managing Employees

7 Tips to Increase Employee Happiness and Productivity

These are a few moves management can make to keep your employees smiling and working hard.
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Take It From The Pros

To Maximize Holiday Sales Start Planning Your Marketing Early

Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.
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