Eric Samson

Founder of Group8A

Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.

 

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Leadership

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Branding

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There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

Living

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A growing number of households are ditching their cable and satellite bills for good.

Marketing

Shopify vs. Magento: The Tide is Shifting

The jostling for top ecommerce platform is unending, seemingly to the advantage of Shopify.

Marketing

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Social Media

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Poor analytics and expensive ad costs are at the top of the list.

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