Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.
About Eric Samson
More From Eric Samson
Cooling down after a confrontation takes focus and insight.
There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
A growing number of households are ditching their cable and satellite bills for good.
Use your detective skills to find the perfect gift.
Cultivating Emotional Intelligence
Serving our country long after the military.
Batch and blast email campaigns? Forget it.
Are you maintaining a presence on a messenger app via a chatbot yet? If not, why not?
It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Prepare to Succeed
These are a few moves management can make to keep your employees smiling and working hard.