Thought Leaders
7 Ways to Make Working Remote Work Better
Telecommuting can blur the boundaries between work and home, to the detriment of both, but it doesn't have to.
Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.
More From Eric Samson
Marketing
The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere
Email seems so old school, but when you get the essentials right it sizzles.
Marketing
5 Tools to Help Your Online Business Realize Its Full Potential
Many online businesses take root using just the basics but once you have traction, it pays to invest in more sophisticated tools.
Online Presence
10 of the Dumbest Social Media Blunders Ever
The Internet is an effective means of building your brand slowly or mangling it in a big hurry.
Business News
How Ecommerce Marketers Are Adapting to the Apple Watch
Apple's ballyhooed watch offers new ways to connect with customers, if they allow your brand onto that little screen.
Online Presence
5 Strategies for Brands Playing Catch-up on Social-Media Marketing
Going from unknown to a player on social media requires daring and maybe the help of a hired influencer.
Marketing
5 Time-Tested Marketing Strategies for Building a Million-Dollar Business
There is always a lot that can go wrong in a business but a handful of marketing ideas are proven winners, when done right.
Business Operations & Logistics
How to Use Analytics to Unlock a Treasure Trove of Information
To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.
Marketing
Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt
Online market dynamics have changed over the past several years but marketers largely have not.
Building a Business
25 Signs You Need Help Marketing
The less a person knows about marketing, the easier it is to underestimate it's potential to grow the business.
Marketing
4 Essentials for Capturing and Converting Mobile Shoppers
Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Business Accounting
This Pro Boxer Is a Business Champion
Many professional athletes go broke soon after retirement. Miguel Cotto is doing things differently.
Building a Business
How to Sell Your Company on the Importance of Marketing in 3 Simple Steps
When sales are robust, marketing seems a luxury but no company achieves all that it can without selling itself.
Building a Business
When Crowdfunding Goes Wrong, But the Product Is Just Right
Read about two high-potential products that failed on Kickstarter but still proved themselves to be the "comeback kids."
Marketing
5 Ways to Boost Your Conversion Rates and Supercharge Web Sales
Transform your ho-hum website into a high-performance sales engine.
Building a Business
The Entrepreneur’s Guide to Pay-for-Performance Consulting
All too often. business owners fail to make pay-for-performance agreements enticing enough for consultants to bite.
Online Presence
Actually, Facebook Isn’t Failing Brands and Marketers
Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
Marketing
3 High-Risk Marketing Campaigns That Amazed Everybody by Working
Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Building a Business
How ‘Micro Marketing’ Can Create Macro Results for Your Brand
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Building a Business
Make a New Year’s Resolution to Humanize Your Marketing for 2015
Think people first, numbers second, and your content will resonate with your audience.
