The 100 Most Popular Emoji Hashtags on Instagram (Infographic) Hearts and smiley faces abound as audiences, by and large, prefer characters that 'express joy.'

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

Pixabay
Emojis

Exactly one month after Instagram announced it would allow users to hashtag emojis to boost photo discovery and exploration, Curalate, an analytics firm, has compiled a list of the platform's most popular characters.

Of the 6.44 million total emojis hashtagged on Instagram thus far -- including those located in captions and comments -- a simple red heart won out by a long shot.

Followed closely by various smiley faces, the kiss mark emoji and the ever-faithful thumbs up, Curalate concluded that users tend toward emojis conveniently located in the first keyboard cluster. Nevertheless, positivity abounds. "At the end of the day," Curalate reports, "Instagram's audience uses the platform to express joy."

Related: 'Bacon' and 'Drooling Face' Are Among the 38 New Emojis Arriving Next Year

For a full rundown of the top 100 emoji hashtags on Instagram, check out the infographic below:

Click to Enlarge+

The 100 Most Popular Emoji Hashtags on Instagram (Infographic)

Related: For the First Time, an Emoji Has Been Named the Most Popular Word of the Year

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

AI Is Going to 'Replace Everybody' in Several Fields, According to the 'Godfather of AI.' Here's Who He Says Should Be 'Terrified.'

Geoffrey Hinton, called the "Godfather of AI" due to his pioneering work on AI, says some fields face a heavier risk of replacement due to automation.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Franchise 500 Annual Ranking

50 Franchise CMOs Who Are Changing the Game

Get to know the industry's most influential marketing power players.

Business News

Meet Alexandr Wang, the 28-Year-Old Who Went from MIT Dropout to Billionaire Meta Hire: 'I Wanted to Make a Difference'

One of the terms of Meta's $14.3 billion investment in Wang's company, Scale AI, was that he joins Meta in a leadership role.

Business Process

I Was Rejected on Shark Tank — Now I Run a $2.5 Million Business. Here Are 5 Lessons I've Learned the Hard Way

I didn't get a deal on Shark Tank, but that rejection forced me to build a better company. Here's how I turned that loss into $2.5 million in ARR and the lessons you can use to scale smarter.