Small Business PR

With everyone's products vying for media attention, here's how to get them interested in your company.

From detailed content to innovative social-media campaigns, here are some trends to look out for in the upcoming year.

Readers using small screens interact with the content you write in a different way.

No business is immune to experiencing a crisis, but how a company responds determines if it can weather the storm or not.

Read on to learn how to better capture the media's attention

Keep these in mind to design an email marketing campaign that's easy on the eyes

This checklist will help make sure the content you're putting out is high quality.

These 5 trends can help keep your marketing relevant

All types of marketing have the same function: to garner attention.

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.

These three steps will help.

There are more benefits to mobile payments than you might think.

A blank page can be intimidating, but these steps will make mastering long-form content easier.

There's more out there than Facebook, Instagram, Pintrest and Twitter.

Even with the rise of native content and social marketing, email marketing is key for a successful small business.

This article will make sure you know what they are, and how to avoid them.

From being mobile friendly to having a solid SEO foundation, here are a few tips for boosting your website's leads.

For those who don't have a clue how to market their service or product, here are a few pointers to get you started.

If your content doesn't include an irresistible call to action, you are leaving a lot of money on the table.

By working together on promotional efforts to promote a product, service or piece of content, all businesses involved benefit.

Here are a few tips on how to shoot a quality video with just a smartphone.

From spelling and grammar errors to pitches that are bland and uninteresting, there are several things that can go awry in a pitch.

Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.

Here are a few ways to get your name out there without spending a lot of money.

When it comes to content marketing, it's important to get out of the sales mindset to reach a wide audience and create a genuine interest in the niche you are promoting.

From researching to practicing, here are six interview tips.

Follow the tips to gain a larger audience and leave a lasting impression while doing so.

Not only is supporting a cause good for the soul, but it's good for business, as long as companies channel their marketing efforts to reflect their emphasis on social responsibility.

If you want to stick in your readers' minds, your content needs to stand out -- and one of the best ways to do this is to tell a story.

Here are a few ways businesses can incorporate mobile marketing into a social-media strategy to reach new customers and deepen engagement with existing ones.