Small Business PR

Writing for a Mobile Audience: 4 Things to Remember
Marketing Bootcamp

Writing for a Mobile Audience: 4 Things to Remember

Readers using small screens interact with the content you write in a different way.
3 Key Steps for Crisis Communication
Crisis Management

3 Key Steps for Crisis Communication

No business is immune to experiencing a crisis, but how a company responds determines if it can weather the storm or not.
Tips for Pitching the Media
Media Coverage

Tips for Pitching the Media

Read on to learn how to better capture the media's attention
7 Email Marketing Best Practices
Marketing Bootcamp

7 Email Marketing Best Practices

Keep these in mind to design an email marketing campaign that's easy on the eyes
Your 5-Step Guide to Creating Quality Content -- Every Time
Web Content

Your 5-Step Guide to Creating Quality Content -- Every Time

This checklist will help make sure the content you're putting out is high quality.
Top Marketing Trends for Small Businesses
Marketing Bootcamp

Top Marketing Trends for Small Businesses

These 5 trends can help keep your marketing relevant
Why 'Digital' Marketing Is the New Traditional Marketing
Marketing Bootcamp

Why 'Digital' Marketing Is the New Traditional Marketing

All types of marketing have the same function: to garner attention.
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Marketing Bootcamp

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Use Breaking News to Build Buzz for Your Business
Building Buzz

Use Breaking News to Build Buzz for Your Business

These three steps will help.
4 Ways Mobile Payments Can Help Your Business Grow
Business Optimization

4 Ways Mobile Payments Can Help Your Business Grow

There are more benefits to mobile payments than you might think.
4 Steps for Writing Long-Form Content
Content

4 Steps for Writing Long-Form Content

A blank page can be intimidating, but these steps will make mastering long-form content easier.
4 Social Media Sites Small Businesses Should Use More Often
Customer Experience

4 Social Media Sites Small Businesses Should Use More Often

There's more out there than Facebook, Instagram, Pintrest and Twitter.
3 Reasons Your Small Business Should Use Email Marketing
Marketing Bootcamp

3 Reasons Your Small Business Should Use Email Marketing

Even with the rise of native content and social marketing, email marketing is key for a successful small business.
3 Common Mistakes in Mobile Marketing
Marketing Bootcamp

3 Common Mistakes in Mobile Marketing

This article will make sure you know what they are, and how to avoid them.
10 Tricks for Generating Website Leads
Finding Customers

10 Tricks for Generating Website Leads

From being mobile friendly to having a solid SEO foundation, here are a few tips for boosting your website's leads.