Small Business PR

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How to Get the Media Hooked On Your Company

With everyone's products vying for media attention, here's how to get them interested in your company.

The 5 Marketing Trends to Keep Your Eyes on for 2017

From detailed content to innovative social-media campaigns, here are some trends to look out for in the upcoming year.

Writing for a Mobile Audience: 4 Things to Remember

Readers using small screens interact with the content you write in a different way.

3 Key Steps for Crisis Communication

No business is immune to experiencing a crisis, but how a company responds determines if it can weather the storm or not.

Tips for Pitching the Media

Read on to learn how to better capture the media's attention

7 Email Marketing Best Practices

Keep these in mind to design an email marketing campaign that's easy on the eyes

Your 5-Step Guide to Creating Quality Content -- Every Time

This checklist will help make sure the content you're putting out is high quality.

Top Marketing Trends for Small Businesses

These 5 trends can help keep your marketing relevant

Why 'Digital' Marketing Is the New Traditional Marketing

All types of marketing have the same function: to garner attention.

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.

4 Ways Mobile Payments Can Help Your Business Grow

There are more benefits to mobile payments than you might think.

4 Steps for Writing Long-Form Content

A blank page can be intimidating, but these steps will make mastering long-form content easier.

4 Social Media Sites Small Businesses Should Use More Often

There's more out there than Facebook, Instagram, Pintrest and Twitter.

3 Reasons Your Small Business Should Use Email Marketing

Even with the rise of native content and social marketing, email marketing is key for a successful small business.

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